WASH MACHINE LG AMBIENT MARKETING
21March
For the launch of its new high-capacity washing machine in Dubai, LG Electronics has decided to see the big picture!
Most consumers are male, and often expatriates who have very little time to devote to household chores, LG has invested a car wash to transform into giant washing machine.
An alternative view is that the logic of the brand since the machine is so big that you could wash your car!


