Street art ads spotted around New York City appear to tout Microsoft’s Surface, though so far the company is mum about their appearance.

Microsoft seems to be taking to the streets to promote its upcoming Surface tablet.

Eagle-eyed residents of New York City have discovered new street artwork gracing the walls of certain buildings, as reported by The Verge. The colorful art depicts the word Surface in a tablet-shaped rectangle with a keyboard below.

A Facebook user named Surface Evangelist posted one photo of the artwork appearing on an unnamed street, while a Twitter user named Amanda uploaded another photo of a billboard-sized Surface ad on a building near East 2nd Street.

CNET contacted Microsoft, but the company said it’s not commenting on the ads.

Assuming Microsoft is behind this latest campaign, it’s not the first time the company has used the streets to market new products.

In 2010, Microsoft chalked up some of the sidewalks of Manhattan to promote a couple of concerts to kick off the launch of Windows Phone 7. In 2002, the company heralded the debut of its MSN network by sticking images of MSN butterflies on sidewalks and street signs, The Verge noted. In neither case were city officials too happy with Microsoft’s graffiti art.

Transportation has grown more effective in recent years, sure, but has it gotten more fun? While that might not be a priority for infrastructure and urban planners, who are more concerned with aspects of function and sustainability (yawn!), French architecture firm Atelier Zündel Cristea conceived of a bridge that gets you over the river with a series of bounces. As part of the competition A Bridge In Paris, the team designed this trampoline bridge, upon which you can bounce your way across the river. Let’s hope you’re not carrying a briefcase.

No longer will Parisians have to trudge their way over the Seine, all dismal and sad. Now they can just remove their shoes and bounce across on a short series of 30-meter trampolines, hoping they don’t collide with a complete stranger, or worse yet, and awkward acquaintance. Either way, there’s lots to be gained from the occasional “joyful release from gravity.”

Hoy tengo muchas ganas de escribir este post, sobre el anuncio plantado visible desde los aviones que llegan a Barcelona. La idea lleva casi 2 años pululando por Barcelona en busca de un primer anunciante que por fin ha llegado y es REDHAT. De que va la idea?.. simple localizamos la vista que tienes por la ventanilla del avión, justo unos momentos antes de aterrizar en Barcelona, localizamos al dueño del huerto, cerramos un acuerdo de arrendamiento ( que le será mas beneficioso que plantar pepinos!) y planteamos a modo de collage la publicidad que nos toque implementar. A partir de aquí en vez de pincel usaremos plantas de diferentes colores , con el fin de poder mostrar desde el aire esa publicidad plantada. La idea es genial y mas si viene de Barcelona y de un amigo y colaborador como es Joan de Poko. El reto enorme, no solo a nivel paisajista, sino a nivel legal, ya que se circunscribe en un ecosistema nuevo que no tiene regulación propiamente dicha. Es decir que sería muy difícil que un juez tira para atrás esta publi ya que técnicamente es un Huerto y son hortalizas plantadas, eso si en forma y manera milimetrada.

Enhorabuena a Joan y enhorabuena a Carlos Casas ( el creador de la idea) !! os deseo muchos y prosperas cosechas!..

Un abrazo

JP

 

 

Classic guerrilla example that used air vents to communicate the razor Park Avenue as well as its cooling strip.

 

Here is the post that our friends of podio create it for show how we use podio in the agency. It also show our new offices that i guess you will like it!!

Enjoy it!!

 

How do you know when you’ve come up with the perfect marketing campaign idea that your client will love? You could lay on your office couch, have a nap, and wait for your secretary to think of it – à la Don Draper from Mad Man – or you could take the innovative approach of event marketing boutique, A Small Job.

The team at A Small Job have created an Ideas App on Podio to capture their ideas after creative meetings, before voting on them to decide which to pitch their clients. At times they’ve extended this process to include clients from the very beginning. On a recent project with Volkswagen, A Small Job set up a workspace with a team from VW to run the project, from sharing initial ideas to presenting renderings.

Creative Executive Director, Juan Pablo Sánchez has made a great video with his team to show you how they run their company, from handling supplier invoices to managing client projects on Podio:

 

“The increased transparency made possible by Podio has really improved our clients relations and the process of selecting campaign ideas. We’ve found by sharing a workspace on Podio, our clients understand our creative process better. It’s also a faster way of sharing ideas and selecting the best ones to take forward. As projects proceed Podio’s a great way to present and discuss work with our clients, without having to email things back and forth.” – Juan Pablo Sánchez, Creative Executive Director at A Small Job

This approach has certainly paid dividends for A Small Job. Juan Pablo explains: “we develop really creative ideas, a bit crazy you might say,” a dancing polar bear arriving on Oropesa beach for example. Their recent work for Trident chewing gum has landed them a nomination at the Cannes Lion festival. You can check it out here. The world’s largest puppet show from the Mestalla stadium, at half time between Valencia vs. Barcelona:

 

 

 

 

Esto ha pasado en York, Inglaterra, donde los 4800 metros cuadrados de suelo de la Catedral, se han transformado en un césped verde perfecto. La instalación de Lindum compañía británica, ya  han comenzado a dar la vuelta al mundo, trayendo una gran cantidad de atención en torno a una de las más antiguas catedrales góticas cada.

Mientras tanto, los fieles y el clero se inmortalizó cuidando el césped, que parece haberse convertido la catedral en un campo de fútbol.

A menudo he tenido la oportunidad de publicar sus obras en mi página de Facebook. OakOak es un artista francés que interviene de una manera magistral el entorno urbano. Desde la señalización a la arquitectura, sus acciones son de menor importancia, nunca entrometido pero significativo siempre.

Customizable features. This way, and to promote it, created a City Tour in 2 DS3 fully customized by 2 portuguese street artists, which took citizens and tourists to visit Lisbon’s main works of urban art and in which the drivers were the writers themselves, that explained everything about the technics and stories behind those arts.