A la gente del videojuego Resident Evil no se le ha ocurrido otra cosa que alquiler una parada en el mercado de Smithfields de londres para vender trozos humanos en una carnicería.
Una manera sin duda notoria y con repercusión en clipping, que puede gustarnos mas o menos ( si la verdad es un poco asqueroso no?..), Sin embargo recuerdo que por el 2008 la gente de DEXTER ya realizo algo similar.
Que te pongo unas manitas o quizas esta pierna recien cortadita y muy sabrosa?..
Here is the post that our friends of podio create it for show how we use podio in the agency. It also show our new offices that i guess you will like it!!
Enjoy it!!
How do you know when you’ve come up with the perfect marketing campaign idea that your client will love? You could lay on your office couch, have a nap, and wait for your secretary to think of it – à la Don Draper from Mad Man – or you could take the innovative approach of event marketing boutique, A Small Job.
The team at A Small Job have created an Ideas App on Podio to capture their ideas after creative meetings, before voting on them to decide which to pitch their clients. At times they’ve extended this process to include clients from the very beginning. On a recent project with Volkswagen, A Small Job set up a workspace with a team from VW to run the project, from sharing initial ideas to presenting renderings.
Creative Executive Director, Juan Pablo Sánchez has made a great video with his team to show you how they run their company, from handling supplier invoices to managing client projects on Podio:
“The increased transparency made possible by Podio has really improved our clients relations and the process of selecting campaign ideas. We’ve found by sharing a workspace on Podio, our clients understand our creative process better. It’s also a faster way of sharing ideas and selecting the best ones to take forward. As projects proceed Podio’s a great way to present and discuss work with our clients, without having to email things back and forth.” – Juan Pablo Sánchez, Creative Executive Director at A Small Job
This approach has certainly paid dividends for A Small Job. Juan Pablo explains: “we develop really creative ideas, a bit crazy you might say,” a dancing polar bear arriving on Oropesa beach for example. Their recent work for Trident chewing gum has landed them a nomination at the Cannes Lion festival. You can check it out here. The world’s largest puppet show from the Mestalla stadium, at half time between Valencia vs. Barcelona:
Para promover su lavado de utensilios, en Brasil, la marca Scoch-Brite hizo una alianza con un restaurante en Río de Janeiro. El concepto es simple: que normalmente pasan la noche con sus seres queridos hasta que llegue la factura. Este es entonces que se presentan en una esponja de la marca y se ofrece a hacer una elección, ya sea que usted acostumbra a pagar su factura o que pasa en la cocina para lavar los platos, en cuyo caso se va sin pagar.
Ya se estan convirtiendo en clásicos, pero nunca me canso de ver este tipo de acciones esta en concreto me encanta. Un examen de conducir donde las reglas han cambiado y tienes que envíar SMS mientras realizas el examen.
Muchas veces nos han preguntado que hacemos para que las marcas nos reciban, si enviamos flores, si les perseguimos con detectives, si resulta que tenemos enchufe con algún familiar dentro. etc.. etc.. Como el tema ya trae cola, pues nos hemos decidido a enseñar como se nos va la olla en asmalljob y compartirlo con vosotros. Quizás tu seas la próxima víctima? lo has pensado?.. eso si, si no puedes esperar, siempre puedes llamarnos )
Un saludo
En el centro en una plaza tranquila en una ciudad en el flamenco, en una gran flecha que dice “pulsar para agregar drama”, indica un botón rojo en la parte superior de un pedestal.
Al pasar a un ciclista, y pulse el botón delante de sus ojos se dio cuenta de que ve una escena digna de una película, o más películas, porque en un minuto y medio nos fuimos de la comedia a la acción de una ambulancia que es caer torpemente a la camilla de los más sangrientos tiroteos, a través de escenas de acción y suspense.
Para obtener más información usted debe buscar en el belga canal TNT, y sudosis diaria de drama.
Holanda.- La manufacturera de automóviles surcoreana Hyundai ha recurrido a la hipnosis para su nueva campaña de marketing interactivo.
Con la colaboración del hipnotista británico Peter Powers lanzó un video de 17 minutos llamado Online Hypnosis Experiment, que reta a las personas a vivir una experiencia real de hipnotismo a través de sus computadoras.
Para el lanzamiento del nuevo modelo Hyundai i30, la celebridad de televisión e hipnotista Peter Powers ofrece a los internautas participar en un experimento de hipnosis online.
A través de un microsite, la marca hace una extensa advertencia al público a no participar bajo ciertas condiciones y recalca que quien se atreva a realizar el experimento lo hace bajo su propia responsabilidad.
El video de 17 minutos promete hacer que las personas experimenten el auto de una forma totalmente nueva, bajo los efectos de la hipnosis.
La campaña se integra también de un video promocional en YouTube donde se muestra a tres mujeres que son hipnotizadas por Powers. La campaña fue desarrollada por la agencia Fitzroy.
I came across this on the Digital Buzz Blog. It’s projection mapping with a nice twist. Instead of being emblazoned across some big building this is done within a confined space, it’s very clever and all done in one take.
2. The Ikea Apartment
Underground/metro/train stations are all the rage for pulling off stunts from flashmobs, to a virtual shopping store to a subway piano and even Ikea themselves are no strangers to using such locations. This time around they whacked it up a notch by building a fully functioning apartment using Ikea products – and even stuck a few real people in there. It’s a bit ‘big brother’ but with less annoying people, and there’s no toilet, but I don’t think Ikea make toilet bowls.
3. Ikea Sleepover
I’m sure you’ve heard of this – there was a Facebook Page called ‘I Wanna Have a Sleepover in Ikea‘ set up over two years ago. Ikea took inspiration from it and gave 100 of their Facebook Fans a chance to win a sleepover in Ikea Essex. It’s almost like crowd sourcing marketing ideas, which is exactly what social media is great for. But for all the great idea’s there’s countless others that are just not worth pursuing. The trick is to find and act upon the right ones.
4. Mini Fan The Flame
Car companies are pushing the boat out with social media, maybe seeing social media as a path to replicating the real world communities that built up around the Harley Davidson or Jeep brands. It’s lead to some interesting developments as you’ll see in the next few points.
This Facebook Campaign from Mini allows fans to win a Mini by liking its page. That sounds pretty dull so far but the Mini you could win is attached to a rope, you will be given a shot of fire to burn through that rope – if the rope breaks, the Mini is yours.
While I’m talking about Mini they did a great little Facebook game called Mini Maps last summer that seemed to have gone un-noticed by many. The game used Google maps to allow players race anywhere in the world. You could build tracks, race friends or even race strangers. The game is still available here.
5. Chevy Sonic Lets Do This
The Chevy Sonic brand are trying to entice consumers to do something new and fork out a fortune on buy a new Chevy Sonic. They’ve done a bunch of stunts so far – thrown one out of a plane, did a kickflip in one and made a music video with Ok Go. But the one that stands out for me is this one, where online clicks helped pushed a Chevy Sonic – attached to a bungee cord – closer to a 100 foot drop. After 2.5 million clicks the car was pushed over the edge. Admittedly I would’ve preferred this to hit the ground or blow up at the push of a click but the public vote/click angle is a very cool move.
6. Fashion Industry Exposed
Without giving too much away, this made me laugh.
7. Reebok Crossfit
This is the worlds largest, and longest, 3D street art created in London at the end of last year for Reebok. It may also give you vertigo.
8. Frog Marketing
Finally I thought this was sufficiently odd for inclusion. A French restaurant had difficulty in overcoming the perception of French cuisine in Russia. It was seen as over priced with small portions and involved frogs. Upon this premise bloggers, journalists, radio DJ’s and food critics were all sent a frog in a container, which caused a bit of a stir online and in the media. The frog could be exchanged for a free meal which earned the restaurant a load of publicity in return. The VO gets a bit OTT towards the end, claiming to have changed the perception of French food forever, but lets forgive it for that.
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