September 11 last boys t-mobile to launch a new telephone rates “no surprises” on the bill filled the town of brighton false police fined you for no apparent reason, the fine was false, only DSE was published on the operator along with a detail:
And here is the video from our last action in Mestalla Stadium ( Barça-Valencia ), The biggest puppet projection in the world. In my opinion one of the most difficult challenge in terms of action and execution.
Credits.-
JWT London
Jack Agency
ASMALLJOB
Poko
So September is the most stress month of the year for us. We are preparing Four different actions at the same time.
- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..
- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.
- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.
- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.
And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.
For this people who will like to know about all this projects a few advance of mockup´s..
Between August 29 and September 3 last, the Scandinavian surfers were invited to stain all white clothing with a robot installed in the hall of the station in Stockholm.
The latter was controllable via the Facebook page of the brand and was able to draw on the clothes selected without moving on hangers.
This was mainly Sweden, Denmark, Finland and Norway and brought together on the pages of each country more than 22 000 people.
The bus allows full interaction between the viewer and the street as the full effects (sounds,lights) comes only from the vehicle.
For there latest mission( Improve everywhere ) they constructed a custom wooden lectern with a megaphone holster and an attached sign that read, “Say Something Nice.” The lectern was placed in public spaces around New York and then left alone. We wanted to see what would happen if New Yorkers were given the opportunity to amplify their voices to “say something nice.”
Say Something Nice was produced by Improv Everywhere as part of the Guggenheim Museum exhibition stillspotting nyc. This is our second collaboration in the series, the first being The Mute Button.
Una de realidad aumentada mezclada con interactive billboard… como mola no?.. de Heineken.
How to pull an ambush stunt on the greatest creative advertising show on Earth? Easy, by playing the game by its rules. El Ojo festival created a ghost spot for a fake beer, spoken in portuguese but with english subtitles (telling each different stories) and submitted it to competition. Better yet: it became shortlist!
HEre is a good experiment about connecting live audience from a cinema
Check the video
With a new huge Apple store about to be opened in the Mönckebergstraße in Hamburg, Germany some folks thought it might be humorous to “stick it to the man” with a bit of a guerrilla marketing ambush effort. The Microsoft wave is not quite correct, but that is apparently planned, and either way, we know what it stands for.
