It was winner of the Gold Pencil at the One Show, and now leads the Grand Prix Cannes Lions 2011 Design in the Digital Kitchen design for the hotel The Cosmopolitan in Las Vegas.

The mission was to create a unique experience for a luxury brand, and give the hotel building its own personality. The walls, elevators and columns turned into displays with live art by uniting the architecture of the place with digital technology

How to pull an ambush stunt on the greatest creative advertising show on Earth? Easy, by playing the game by its rules. El Ojo festival created a ghost spot for a fake beer, spoken in portuguese but with english subtitles (telling each different stories) and submitted it to competition. Better yet: it became shortlist!

Here are the selections by the Film jury at Cannes for the world’s top commercials that first aired between March 1, 2009, and April 30, 2010.

GRAND PRIX WINNER
BRAND – Old Spice
SPOT – “The Man Your Man Could Smell Like”
AGENCY – Wieden + Kennedy, Portland, Ore.
COUNTRY – USA

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17 GOLD LION WINNERS
BRAND – 13th Street Horror Channel
SPOT – “Last Call”
AGENCY – Jung Von Matt, Hamburg
COUNTRY – Germany

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BRAND – Axe
SPOT – “Cleans Your Balls”
AGENCY – BBH, New York
COUNTRY – USA

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BRAND – Canal+
SPOT – “Closet”
AGENCY – BETC Euro RSCG, Paris
COUNTRY – France

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BRAND – Car One
SPOT – “Inheritance”
AGENCY – Leo Burnett, Buenos Aires
COUNTRY – Argentina

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BRAND – Foster’s VB
SPOT – “Regulars”
AGENCY – Droga5, Sydney
COUNTRY – Australia

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BRAND – Fruit By The Foot
SPOT – “Replacement”
AGENCY – Saatchi & Saatchi, New York
COUNTRY – USA

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BRAND – Gatorade
SPOT – “Replay”
AGENCY – TBWA\Chiat\Day, Los Angeles
COUNTRY – USA

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Note: Gatorade was honored for the documentary itself. This is the trailer for it.

BRAND – Johnnie Walker
SPOT – “The Man Who Walked Around The World”
AGENCY – BBH, London
COUNTRY – United Kingdom

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BRAND – New Cinema Film Festival
SPOT – “Crying”
AGENCY – Conill Saatchi & Saatchi, Torrance, Calif.
COUNTRY – USA

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BRAND – Puma
SPOT – “Hardchorus”
AGENCY – Droga5, New York
COUNTRY – USA

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BRAND – Puma
SPOT – “Hardchorus Italy”
AGENCY – Droga5, New York
COUNTRY – USA

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BRAND – The Topsy Foundation
SPOT – “Selinah”
AGENCY – Ogilvy, Johannesburg
COUNTRY – South Africa

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BRAND – Tropicana
SPOT – “Arctic Sun”
AGENCY – BBDO, Toronto
COUNTRY – Canada

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BRAND – Vonage
SPOT – “Karen”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

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BRAND – Vonage
SPOT – “Rattle”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

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BRAND – Vonage
SPOT – “Dinner Plans”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

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BRAND – WWF
SPOT – “Monkey”
AGENCY – Leo Burnett, Sydney
COUNTRY – Australia

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