It was winner of the Gold Pencil at the One Show, and now leads the Grand Prix Cannes Lions 2011 Design in the Digital Kitchen design for the hotel The Cosmopolitan in Las Vegas.
The mission was to create a unique experience for a luxury brand, and give the hotel building its own personality. The walls, elevators and columns turned into displays with live art by uniting the architecture of the place with digital technology
How to pull an ambush stunt on the greatest creative advertising show on Earth? Easy, by playing the game by its rules. El Ojo festival created a ghost spot for a fake beer, spoken in portuguese but with english subtitles (telling each different stories) and submitted it to competition. Better yet: it became shortlist!