La pasada semana estuve colaborando con Estudio Ferran Sendra en la convención anual de directivos de La Caixa a nivel de dirección artística y técnica. En este evento en particular, estuvimos trabajando con pantallas que ocupen todo el escenario con una proyección frontal. Dicho esto para los que sois del ramo. entenderéis la dificultad que tiene al estar los ponentes y los elementos de escenografía en medio del “chorro” de luz de los proyectores. Por ello usamos una nueva técnica que se basa en la creación de una mascara negra integrada en el fondo animado que nos permitió ocultar las sombras y por otro lado no molestar a los ponentes.

Así mismo tomamos una decisión muy acertada de trabajar a resoluciones por encima de full hd o como dicen los de mac con sistema retina. Una resolución de pantalla de 2860pxx1200 px proyectada en una pantalla de 16,7 metros de largo x 6,3 metros de altura.  Vídeos y fondos de pantalla igualmente estaban a esa resolución. El resultado es una definición y calidad de proyección que como veréis en las fotos, parece gráfica impresa cuando en realidad es proyección.  espero que os guste tanto como nos gusto a nosotros y al cliente!.

Agradecimientos,

Videoson por tener un equipo técnico y humano de primera.

Iban por los fondos de pantalla animados y gráficos.

PCC services por el buen equipo humano.

Eugeni por la regiduría

EFS por el pedazo equipo creativo y técnico que tiene

Experiential marketing is all about customer experience.  It’s about the engagement and interaction with brands products and services using the human appeal for sensory experiences.

Experiences allow people to connect to a brand or a message which in turn allows them to make intelligent and informed purchasing decision, or as you will see in the following video, life saving decisions… at least that’s what Shell and JWT Ukraine had in mind when they launched ‘’The Pedestrian Ghost Campaign’’, but at what cost?

Being that speeding and pedestrian safety seems to be a big problem in Ukraine with the highest percentage of pedestrian collisions in Eastern Europe (56%), an ambient advertising in the form of human shaped balloon popping up right beside the speeding car was designed and implemented to educate motorist about the dark side of speeding.

What an experience and brand connection!  I bet all the drivers senses where put to the test here.   Imagine yourself speeding in the middle of the night when suddenly a ‘’Pedestrian’’ pops almost in front of you…

Take a look at the video and let us know what you think about this campaign:

The JWT/SHELL Pedestrian Ghost Campaign.

For my part, even though the ‘’Experiential Theory’’ seems to be present at all levels (although in regards to brand association… it is still not clear how Shell made it’s presence clear during the whole thing… maybe another balloon popping out a few meters away saying: This scary moment brought to you by Shell!), I feel that this is way to dangerous and if I was JWT and Shell, I would be worried about the possibility of actually provoking that same accident the campaign is trying avoid, never mind the law suits that could follow…

Daniel Arenas Tello

Hi just find this great video , telling us why creativity needs time. It´s a lab test with kids asking to do a task in 10 seconds and showing the results. In a second test they give 10 minutes. The video is very inspirational for all people involve in creativity and that wants to splain clients why we need time

Hi all,

Heavent the tradeshow for the event marketing sector in Paris is again in our scope. This year we have seen few companies and less sophistication. Anyway there are thinks that can help you and inspire you. Trends?.. yes two big ones first Robotical is comming back and 3Dmapping.

If you want to have more information about heavent just send me an email juanpablo.sanchez@asmalljob.com will be happy to share with you and your team last trends in our sector.

JP

And here is the video from our last action in Mestalla Stadium ( Barça-Valencia ), The biggest puppet projection in the world.  In my opinion one of the most difficult challenge in terms of action and execution.

Credits.-
JWT London
Jack Agency
ASMALLJOB
Poko

So September is the most stress month of the year for us. We are preparing Four different actions at the same time.

- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..

- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.

- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.

- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.

And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.

For this people who will like to know about all this projects a few advance of mockup´s..

After touring Spanish Music Festivals with a 1973 Volkswagen Beetle covered in graffiti with the DOODLE BUG activity, the Trident Senseless Fun Colective sent the A Small Job team on another mission, this time to the beautiful beaches of Peñiscola and Oropesa along the Spanish Valencia coast.

The main attraction here was the floating Igloo with a dancing bear on top…. The Igloo floated its way along the busy beaches of Oropesa and Peñiscola waiting for vacationers to send an SMS message with the person’s name in order to have to bear come out of his Igloo to perform a dance for that person.  On the beach was a team of Trident Senseless Staff distributing a flyer informing people of the number to send you SMS to…now that’s Senseless Fun at its best…

Stay tuned for our next Senseless fun mission during the coming weeks: A Puppet Show in a Football Stadium and a Reality Show with 500 Chickens…  The more Senseless the better!

What are your thoughts about this type of activity?  Would you have sent an SMS to the Dancing Bear?

Daniel Arenas Tello

3 D Mapping Billboard

3 D mapping is a hot trend and every brand wants to surf the trend.

They are still huge exterior displays affair that takes entire buildings and blocks, powerful and state of the art technology and of course…important budgets that only big brands can afford.

Brands such as ADIDAS came through with 3D sessions complete with its own DJ and musical display, RALPH LAUREN felt they needed to get into the craze and projected their own classy and unique brand personality on to building Façades, façades, façades…

But where and how will 3D Mapping evolve?  Folks at ACCESS AGENCY would say: AWAY FROM BUILDING FAÇADES AND INTO BILLBOARDS!

Take a look at this upcoming 3D Mapping Billboard for Mini by ACCESS AGENCY.  The concept breathes novelty and freshness.  It’s apparently not operational yet as it will be launching the new Mini Model in early 2012.

Can’t wait to see the results…

What do you think?  Is this “Augmented Reality” disguised as 3D Mapping?

Daniel Arenas Tello

Here are some pictures from our latest job at the Monegros Desert Festival for The Trident Pointless Fun Campaign, an activation using a 1973 Beetle .  Festival goers where given the opportunity to doodle the car and participate in the draw of the final product… A 1973 Beetle completely Doodled up… What would you do if you won it?  Keep the Doodles or repaint it?

Watch the Video of our Monegros Desert Festival Activity

In partnership with poko and Jack
Pictures from Joan poko

Solo puedo decir que me ha encantando , impresionante campaña mirad el video.