Devanlay, textile exclusive licensee of the Lacoste brand, has just celebrated with great pomp the reopening of its flagship store of the 95 Champs Elysees.

Ralph Lauren’s approach to car collecting elevates the automobile to high art. Lauren’s private garage in Westchester County, New York, is a minimalist temple to motoring. The collection extends to around 60 cars, kept inside a deliberately non-descript structure that keeps its secrets closely guarded. Inside, thanks to design input from the Polo Ralph Lauren interiors team, the collection is displayed in a truly reverent fashion, part Zen garden, part Rothko Room, with every car placed on a carefully lit pedestal, yet kept maintained and primed for instant use.

Invitations to this automotive nirvana are somewhat limited, but a new exhibition, which opens today in Paris, successfully takes Lauren’s garage aesthetic into the public realm. The Musée des Arts Décoratifs plays host to 17 cars from the collection – curated by Rodolphe Rapetti, and put on display by Jean-Michel Wilmotte – including a brace of Bugattis, Mercedes and Ferraris, a couple of Alfas, and rarely seen machines from Bentley, McLaren, Jaguar and Porsche. Although these are series production cars, they mostly come from an era of intense customisation, of elaborate coachwork, adventurous owners and rich racing histories. The cars on display date back seven decades and represent a rich life of carefully collecting and deep enthusiasm. With several of the classics making their public display debut, this is a rare chance to savour one of the world’s best-kept and most carefully curated car collections.

source: wallpaper.com

MINI recently announced the MINI Cooper SD, a fast and super efficient new Diesel model. We also learned that there are other ways to enjoy the swift turns and rapid accelerations of the Cooper SD, as shown in the fun spot below. Now let us take this setup to the 318 turns in 11 miles on the Tail of the Dragon for some real crazy fun.

And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

From LeoBurnett Ageny here is a good example of how to integrate traditional media with 2.0 tools with new guerrilla marketing actions. I have to say that i´m impress about it. .. just watch the video!.

And here is the first video form Newest redley project, a compilation of 1125 videos from around the world. This film is going to be presented in the Sundance festival and to start with the first one. This from my Country ( very proud of it!) Visca Cataluña!..

Mira y saca tus propias conclusiones

Have a look and think about it..

A good feeling and good mood for this monday morning. Just have some fun!!

Buen rollo y buenas vibraciones para empezar con buen pie la semana, me encanta esta publi!!

Buenos días !! hoy vamos a tope !!!.-.. bueno aquí os dejo una presentación que dí este Martes en Extremadura. Que gente tan simpatica y salada. Que bien se come, que pedazo de Palacio de Congresos y Auditorium. Bueno que estoy esperando que me salga una oportunidad para poder desvirgarlo!.

We obviously love invisible things. That’s why we liked this Invisible Pop Up store so much. It was created by Airwalk to sell it’s new line of shoes. To access the store, people had to download a smartphone app and go to a certain place in the city, where they would find the snickers virtually floating in the air. From there, they would only have to chose a favorite model, buy it and expect it to be delivered at their homes.

Es obvio que el amor las cosas invisibles. Es por eso que les gusta este Invisible Pop Up Store tanto. Fue creado por Airwalk a vender su línea de zapatos nuevos. Para acceder a la tienda, la gente tenía que descargar una aplicación de realidad aumentada e ir a un lugar determinado de la ciudad, donde se encontraría el risitas casi flotando en el aire. A partir de ahí, sólo tendría que elegir un modelo favorita, comprarlo y esperar que sea entregado a sus hogares.