And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.
I invite you to check this work as a tool for planning and manage new campaigns..
ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.
We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.
From LeoBurnett Ageny here is a good example of how to integrate traditional media with 2.0 tools with new guerrilla marketing actions. I have to say that i´m impress about it. .. just watch the video!.
And here is the first video form Newest redley project, a compilation of 1125 videos from around the world. This film is going to be presented in the Sundance festival and to start with the first one. This from my Country ( very proud of it!) Visca Cataluña!..
Buenos días !! hoy vamos a tope !!!.-.. bueno aquí os dejo una presentación que dí este Martes en Extremadura. Que gente tan simpatica y salada. Que bien se come, que pedazo de Palacio de Congresos y Auditorium. Bueno que estoy esperando que me salga una oportunidad para poder desvirgarlo!.
We obviously love invisible things. That’s why we liked this Invisible Pop Up store so much. It was created by Airwalk to sell it’s new line of shoes. To access the store, people had to download a smartphone app and go to a certain place in the city, where they would find the snickers virtually floating in the air. From there, they would only have to chose a favorite model, buy it and expect it to be delivered at their homes.
Es obvio que el amor las cosas invisibles. Es por eso que les gusta este Invisible Pop Up Store tanto. Fue creado por Airwalk a vender su línea de zapatos nuevos. Para acceder a la tienda, la gente tenía que descargar una aplicación de realidad aumentada e ir a un lugar determinado de la ciudad, donde se encontraría el risitas casi flotando en el aire. A partir de ahí, sólo tendría que elegir un modelo favorita, comprarlo y esperar que sea entregado a sus hogares.
Experts have long been trying to predict what color will be en vogue in the years to come. For big businesses, by knowing what colors the consumer will want they can create their products to match the hot new styles of tomorrow. With this line of thinking… Making thousands of purple shirts when green is the hot new style will leave the fashion retailer with lots of purple shirts sitting on the shelves.
Los expertos han estado tratando de predecir qué color va a estar de moda en los próximos años. Para las grandes empresas, al saber qué colores quiere el consumidor, les ayuda a crear sus productos para que coincidan con los estilos mas cool. Con esta línea de pensamiento … Hacer miles de camisetas moradas cuando el verde es el nuevo estilo te puede llevar a pegarte una gran hostia vamos.
Así que aquí os dejo una predicción de por donde van a ir las paletas de color este invierno y próximo año.
While I agree with the idea of trying to create your products to match the desires of your consumers, in a world where on-demand, indie produced and mass customization is the biggest trend… Predicting large trends like color years in advance becomes a much more… creative exercise.
We wanted to look at what the people really felt like was their color for 2010. So we created a simple app that let them do this by stepping through a quick process to describe their color by keyword and then filter down to find an exact shade that embodies 2010 to them. (You can name your own color of 2010 at www.ColorOfTheYear.com)
In todays post about Guerrilla Marketing, we’re going to showcase some kick ass videos from various Guerrilla Marketing campaigns. There’s really not much more we could type about it, so just sit back, turn your speakers up and watch
Having already made a strong debut at the Venice Film Festival and ran as a sneak preview at Telluride this past weekend (where I saw it), Darren Aronofsky’s new picture Black Swan virtuosically mixes ballet, dark psychological drama and a standout performance by Natalie Portman to great cinematic effect. Shot by Matthew Libatique, viewers will recognize the harsh blue light and overall eerie look to the film from his previous work with Aronofsky (Pi, Requiem for a Dream and The Fountain). The camerawork recalls the director-cinematographer team’s previous collaborations too, as it follows the careening choreography or zeroes in on characters’ anxiety with short jerky movements.
Jarring photography and other bold moves like these generally divide filmgoers into fans or foe of Aronofsky’s ambitious projects, and this work similarly polarizes audiences. Unlike his last film, 2008′s lauded Wrestler (which saw the director playing it relatively safe with the blue-collar story of a past-his-prime wrestler), Black Swan’s similar story of intense physical struggle is instead couched in the world of the New York Ballet. The setting’s stunning visuals and the high stakes of the professional dance world lend themselves well to Aronofsky’s over-the-top style—the costumes by Rodarte alone perfectly and gorgeously express the rapidly-unraveling mental state of Portman’s character.
