Watch this Mall activation.. love it…

Art Center printing workshop in Sao Paulo is just one more serving the advertising agencies demanding market. So, it created something really different, just like creatives like to “taste”. Watch the video and take a “sample” of what happened.

If you find yourself at the Vancouver Aquarium over the holidays, don’t be surprised if you see 94 colorful, floating jellyfish hanging from the ceiling of the Pacific Canada Pavilion gallery. Fear not, you haven’t over done it on the sherry again—they’re part of a new installation called Jelly Swarm from Tangible Intervention and origami artist Joseph Wu.

This days i been reading few books and i will like to share with you some of my highlight sentences. Hope you will enjoy it.

• You will find that a good idea has, as it were, self expanding qualities. It stimulates those who see it to add to it. Thus possibilities in it withc you have overlooked will come light.
• In advertaisment an idea results from a new combination of specific knowledge about product and people with general knowledge about life and events.
• The habit of mind wich leads to a search for relationships betweem facts becomes of the highest importance in production of ideas.
• Pareto: namely, that an idea is nothing more nor less that a new combination of old elements.
• Coworking provides a way to be independent and connect with others, but just finding a room with desks and internet won´t cut it. Someone MUST step forward to create and hold the space where productive work and a saturated sense of community can happen at any time. In a coworking space, the catalyst prepares the space so that no attention needs to be paid to the environment, and instead attention can be paid to each other and the work.
• Coworking is a state of mind, a community and most important a unique global movement. But figuring out how to get the most out of this new, rapdly expanding concept of working can be difficult if you don´t know where to look.
• Indivivuals often seek out membership at a coworking space becouse they either feel isolated or becouse they are coming up against productivity barries. These folks don´t need an internet connnection and a desk. they already have that. What They need is a coworking community where they can work alongside others.

So with this inspirational quotes i will like to share with you what is going to be asmalljob the next year. It´s going to be a space where creativity flows with an enviroment and agency design that will help and encourage people to have fun, enjoy and play. A space where ideas will flow like the water.  I will like to present you the new asmalljob!..

BE WATER MY FRIEND..

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.

The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.

The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.

Beatifull action for crhistmas.. check video

Here is the new campaign for its plublicitaire Volkswagen New Beetle 2012.

The promotion of this car is via standard posters (posters, bus shelters, magazines, walls, etc …) except that for each advertisement, augmented reality experience is available on your smartphone / tablet by downloading the application dedicated.

The video speaks for itself:

September 11 last boys t-mobile to launch a new telephone rates “no surprises” on the bill filled the town of brighton false police fined you for no apparent reason, the fine was false, only DSE was published on the operator along with a detail:

 

When you have a playful, smart-thinking, universal brand like Honda, everything about what you do just has to resonate with the overall brand positioning. How you talk, act, engage – it all has to be synchronised. What I love about this interactive experiential campaign is that it hooks and captivates (on the emotional side) and makes sense and ties in with their strapline and brand positioning (on the rational side). A marketers dream.

It’s a classic execution, I hope you enjoy their spirit too.