Experiential marketing is a powerful way to obtain customer engagement with brands.

The theory on experiential marketing will tell you that it integrates emotions, logic and general thought processes to connect with the consumers.

It usually appeals to a variety of senses and taps into that special place most human beings have, a deep down inside place that is closely related to thoughts about comfort and pleasure.  To do this effectively, marketers need to know what is in the minds of the target audience they want to attract.

The goal here is to entice the consumer into acting on that impulse to purchase and ultimately drive sales and increase brand image and awareness.

The following campaigns will at least demonstrate that emotional connection between brand and consumer is what is sought by the brand and that pleasure, although in a very different way… is present in all cases .

The first example is the Twisted Metal Playstation game.  This campaign created by the Deutsch Inc agency has to be applauded for its usage of Facebook, Twitter, Youtube and a dedicated website to promote this unusual gig, this is digital convergence at its best.

Twisted Metal - ShootMyTruck VIDEO

Twisted Metal - ShootMyTruck VIDEO

Try to put yourself in the shoes of the average hard core gamer who is usually between 16 and 25 and who is crazy about ‘’Shooter’’ games, you know, the ones that have all sort of guns and war scenarios and that you can play for hours on end.

Now imagine you are told that by registering via Facebook or Twitter, you can fire a real M249-SAW machine gun mounted on a control desk in the middle of the desert.  The gun happens to be aimed at a replica of the game’s hero van and other objects laying there on the desert… is this emotional enough?  Does it produce pleasure to the target audience?  I think so

A Small Job agency from Barcelona did something similar…well not with real bullets but with paintball balls and a paintball machine gun.

Trident's ''Dude where is my chicken'' reality show VIDEO

The  campaign was called Pointless fun and it was done  with JTW for Trident to promote  Senses Gum in Spain last summer.  The event’s main idea was to create a  reality TV show set on a chicken farm called ‘Dude, Where’s My Chicken?’ In order to get to fire the paintball gun onto a wall of t-shirts through your computer or mobile phone, the chicken you had previously selected  had to lay an egg.  In order to know if it had done so, you could follow your chicken through the different cameras that where set up around the farm, cool ideas that had people loggin on the website and participating most of the day.

The second example is the Coca-cola Happiness Machine for Couples.  Here is a perfect example of how to mix pleasure, emotions and brand.  The video does a great job at relaying that ‘’emotional connection’’.

The Coca Cola Happiness Machine for couples VIDEO

And last but not least we have the ‘’Budweiser Poolball Experiential Campaign that was created by Ogilvy Argentina.  Just imagine the emotional impact the idea of mixing soccer and nightlife can bring to certain…I was going to say men but there are certainly quite a few ladies out there that enjoy their soccer as much as men do

Budweiser "Poolball" VIDEO

What do you think about the ”Experiential Theory”?  Does it work for your brands?

Daniel Arenas Tello

Here is a good example on how a mass meeting ( TED) will be in 2023 . From the imagination of Ridley Scott’s  and his new film prometheus.

Mass audience, mass screens, robotics cameras, online twitts channels, and the most important think in my opinion the king , the speaker without tools, just one tool his speech.

Watch this Mall activation.. love it…

Art Center printing workshop in Sao Paulo is just one more serving the advertising agencies demanding market. So, it created something really different, just like creatives like to “taste”. Watch the video and take a “sample” of what happened.

If you find yourself at the Vancouver Aquarium over the holidays, don’t be surprised if you see 94 colorful, floating jellyfish hanging from the ceiling of the Pacific Canada Pavilion gallery. Fear not, you haven’t over done it on the sherry again—they’re part of a new installation called Jelly Swarm from Tangible Intervention and origami artist Joseph Wu.

This days i been reading few books and i will like to share with you some of my highlight sentences. Hope you will enjoy it.

• You will find that a good idea has, as it were, self expanding qualities. It stimulates those who see it to add to it. Thus possibilities in it withc you have overlooked will come light.
• In advertaisment an idea results from a new combination of specific knowledge about product and people with general knowledge about life and events.
• The habit of mind wich leads to a search for relationships betweem facts becomes of the highest importance in production of ideas.
• Pareto: namely, that an idea is nothing more nor less that a new combination of old elements.
• Coworking provides a way to be independent and connect with others, but just finding a room with desks and internet won´t cut it. Someone MUST step forward to create and hold the space where productive work and a saturated sense of community can happen at any time. In a coworking space, the catalyst prepares the space so that no attention needs to be paid to the environment, and instead attention can be paid to each other and the work.
• Coworking is a state of mind, a community and most important a unique global movement. But figuring out how to get the most out of this new, rapdly expanding concept of working can be difficult if you don´t know where to look.
• Indivivuals often seek out membership at a coworking space becouse they either feel isolated or becouse they are coming up against productivity barries. These folks don´t need an internet connnection and a desk. they already have that. What They need is a coworking community where they can work alongside others.

So with this inspirational quotes i will like to share with you what is going to be asmalljob the next year. It´s going to be a space where creativity flows with an enviroment and agency design that will help and encourage people to have fun, enjoy and play. A space where ideas will flow like the water.  I will like to present you the new asmalljob!..

BE WATER MY FRIEND..

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.

The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.

The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.

Beatifull action for crhistmas.. check video