“A football match has just broken out at London Victoria Station.”
Watch to see how four footballers use fancy footwork, along with the brilliant screen and innovative S Pen of the Samsung GALAXY Note, to transform a routine commute into a spectacular event for Londoners.
Here is the new campaign for its plublicitaire Volkswagen New Beetle 2012.
The promotion of this car is via standard posters (posters, bus shelters, magazines, walls, etc …) except that for each advertisement, augmented reality experience is available on your smartphone / tablet by downloading the application dedicated.
The video speaks for itself:
When you have a playful, smart-thinking, universal brand like Honda, everything about what you do just has to resonate with the overall brand positioning. How you talk, act, engage – it all has to be synchronised. What I love about this interactive experiential campaign is that it hooks and captivates (on the emotional side) and makes sense and ties in with their strapline and brand positioning (on the rational side). A marketers dream.
It’s a classic execution, I hope you enjoy their spirit too.
And here is the video from our last action in Mestalla Stadium ( Barça-Valencia ), The biggest puppet projection in the world. In my opinion one of the most difficult challenge in terms of action and execution.
Credits.-
JWT London
Jack Agency
ASMALLJOB
Poko
So September is the most stress month of the year for us. We are preparing Four different actions at the same time.
- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..
- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.
- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.
- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.
And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.
For this people who will like to know about all this projects a few advance of mockup´s..
Between August 29 and September 3 last, the Scandinavian surfers were invited to stain all white clothing with a robot installed in the hall of the station in Stockholm.
The latter was controllable via the Facebook page of the brand and was able to draw on the clothes selected without moving on hangers.
This was mainly Sweden, Denmark, Finland and Norway and brought together on the pages of each country more than 22 000 people.
Have you ever heard of the SHAZAM APP?
When I first saw it in action I was in a bar, a song came on and as we all wondered who the artist was, our ”Early adopter” friend takes out his Smartphone with the SHAZAM APP on and tells us that the APP will recognize the song, come up with the name of the song, and the name of the artist… and so it was.
The APP that started as a ”Impress your friends” APP has now evolved into a innovative way to promote your brand, how does it work?
While watching TV, if you have your SHAZAM APP turned on, when the commercial starts, the APP hears the song from the commercial and it immediately brings up discounts on the product, a web site or other fun things that other people watching the same commercial don’t get.
What are the advantages of this technology for advertisers? Here are a few:
1. People MIGHT actually watch your commercial instead of ”channel surfing”…
2. Ability to quantify engagement more accurately than with ratings.
3. Immediacy: SHAZAM takes you to the goodies in a flash, no need to enter or remembering a web site address…
4. Reports show that most Smartphone users use their Smartphone’s while watching TV…this APP just might be more than a decorative element on your Smartphone…
The APP world is certainly opening up exiting new channels and concepts to facilitate an effective Blended Marketing Strategy, this channel aims at the good old TV crowd that advertisers thought where lost for ever… Can Shazam change the momentum?
Would this catch on in Europe? How about Spain? Will it reduce the channel surfing?
ARTICLES THAT INSPIRED THIS POSTING:
YOUR SMARTPHONE IS LISTENING IN WHILE YOU WATCH TV: BY AD AGE
TRACTION FOR MUSIC-AND-SHAZAM ADS THAT REPLACED OLD NAVY’S SUPERMODELQUINS: BY AD AGE
Here are some pictures from our latest job at the Monegros Desert Festival for The Trident Pointless Fun Campaign, an activation using a 1973 Beetle . Festival goers where given the opportunity to doodle the car and participate in the draw of the final product… A 1973 Beetle completely Doodled up… What would you do if you won it? Keep the Doodles or repaint it?
Watch the Video of our Monegros Desert Festival Activity
Una de realidad aumentada mezclada con interactive billboard… como mola no?.. de Heineken.
Few pictures from our initial action of Pointless fun ( Trident) last week in BBK Bilbao Festival .
Doodle the car and you can win it!
Job in partner with Poko and Jack Agency
