Una de realidad aumentada mezclada con interactive billboard… como mola no?.. de Heineken.

Few pictures from our initial action of Pointless fun ( Trident) last week in BBK Bilbao Festival .

Doodle the car and you can win it!

Job in partner with Poko and Jack Agency

“BIMMMM! That is that T-Mobile us with a live operator rather unlikely in the DNA of the game Angry Birds Live. Point gaming invited the public to play the famous game on a smartphone. Each action was then reproduced to scale itself through an impressive event. To see …

fantástico desarrollo de ddb en estocolmo para mcdonalds usando una pantalla gigante de leds y un acceso web a un sencillo interfaz para jugar al pong pero a lo bestia!!!

is that the boys from berlin miami ad school are very, very good in their pens, as shown in this site to promote a vodka where you play, neither more nor less than your virtual self. for it enter your password on facebook and play Russian roulette live virtual three other participants, who lost her change her password and put an epitaph on his wall … bestial !!!!!

Russian Facebook Roulette from Ilya Malyanov on Vimeo.

durante la celebración del carnaval de río de janeiro, trident ubicó esta cabina en la zonas mas caliente donde los asistentes podían grabar videos de hasta 30 segundos que eran inmediatamente colgados en un canal de youtube:

me encantan este tipo de acciones que vinculan las marcas en momentos de ocio y sin interrumpir, brindando una experiencia complementaria a la que el usuario ha escogido.

And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

Dentro del acuerdo de patrocinio de continental con la federación francesa de futbol, vemos como para el lanzamiento del nuevo neumatico contisportcontract 5tm ( vaya nombre no?..) han realizado una acción de strong ambient marketing donde la grandeza del espacio y la espectacularidad cobran protagonismo. Dandonos la razón en que el ambient tiene que ser grande muy grande tiene que ser strong!..  Un juego para los espectadores y el público que ha asistido al último partido de fútbol entre Francia y Brasil.

Sega is installing urinal gaming systems around Tokyo that allow you to play games with your fluids. A pressure sensor in the urinal measures the strength and location of your flow and sends the feedback to a video screen mounted at eye level. The Toylet sytem has four different games you can play: “Mannekin Pis,” named after the famous statue, that measures how hard you can pee; “Graffiti Eraser,” where you act as a firehose washing graffiti off a wall; “The Northern Wind, The Sun and Me,” where you, the deeply perverted north wind, encounter a busty girl in a nice dress and decide to go for a panty shot (the harder the wind blows, the higher the skirt goes); and “Battle! Milk From Nose,” where your urine becomes milk being squirted from a nose, and your squirts are compared to those of the last person to use the urinal. If you’re particularly proud of your pee and carry your USB drive to the bathroom, you can save your scores on the stick for later. Ads are served up in between games. So, advertisers, if you want your product to be associated with urination, do not miss this opportunity. Predictably, one of the ads now running is for beer.

Alonso and Massa at Ferrari World in Abu Dhabi, United Arab Emirates. It’s called the ‘Formula Rossa’ and it can reach speeds of almost 150mph.

Alonso y Massa en el complejo de ferrari en Abu Dhabi en los Emiratos Arabes. La atracción se llama “Formula Rosa” y alcanza una velocidad de 150 millas por hora.