Este pasado Lunes estuvimos  con la gente de EFS en Sevilla con el 25 aniversario de GNF en Andalucía. El evento uso por segunda vez el kit 2.0 para eventos que hemos desarrollado en la agencia. El kit basado en AIRPLAY permite realizar las presentaciones de keynotes ( el Powerpoint con esteroides de apple) sin cables a tiempo real y dotando de completa libertad de movimientos al ponente.

El kit aparte de todos los componentes electrónicos  cuenta con el diseño de una plantilla especialmente realizada para este soporte en keynote. Es decir es un servicio llave en mano.

Foto: tomada conectando el iphone al sistema y realizando una foto panorámica.

Si os interesa me podéis escribir un email a juanpablo.sanchez@asmalljob.com

Un abrazo,

Por segundo año , hemos estado colaborando con la Fundación Theodora en la Dirección de su gala benéfica. Una gala que consiste en dos eventos uno en Barcelona y otro en Madrid conectados en directo. La gala ha sido otra vez un éxito y se ha conseguido recaudar mucho dinero para algo tan bonito y necesario como llevar una sonrisa a los niños en los Hospitales.

The KamerMaker Can 3D Print Entire Rooms

As soon as a device is introduced into the world, it begins to evolve. Computers become smaller, cars become more efficient, cameras become sharper, and naturally 3D printers can print bigger and bigger stuff. As far as that evolution goes, 3D printers just took a new step in their evolution. Enter the KamerMaker from Dutch architecture firm DUS. Based on the no-nonsense design of their previous printer, the Ultimaker, the new and improved version is capable of printing objects up to 2.2 m X 2.2 m X 3.5 m. That means that it can spit out items the size of furniture and bigger. In fact, the KamerMaker is capable of printing inhabitable pavilions—roofed structures that can shelter people. Not to mention, the printer is mobile and can be moved on- and offsite as easily as any piece of equipment of its size. One potentially industry-changing application of the KamerMaker is keeping it onsite at architectural builds, where designers can use it to print specific items or parts on demand. Imagine a structure that can be transformed based on the immediate need of the project. The portable nature of the KamerMaker also means it can go on location to provide a structural solution in situ, allowing designers to go from sketches to 3D model to actualized design on the go. And, inevitably, once 3D printers of this magnitude get into the hands of the average person, we’re going to see a lot more crazy backyard structures. Here’s to the future.

Topshop is using social media to let customers interact with the runway as it shows off its latest Topshop Unique collections at London Fashion Week. As they watch the UK-based retailer’s show live on Facebook on Sunday September 16th at 3pm, viewers will be able to “customise the catwalk” by changing the color of selected items and accessories and sharing them instantly with friends. Consumers can also click to order the items, with delivery promised to be three months ahead of industry lead times.

A “Shoot the Show” camera button, developed with Facebook engineers and placed on the corner of the livestream and on demand version of the show, will let Facebook users capture and share their favorite looks from the show as if they were sitting in the front row. Viewers can also download music from the catwalk show on iTunes and click to buy some of the beauty products the models wear. Meanwhile, on Twitter, Topshop is challenging fans to review the collection in 140 characters on the day, in a “Tweet off”. All tweets will be broadcast live on topshop.com and the writer of the best tweet will win VIP tickets to the next show.”

Source: Creative-online.com

Se esta usando el termino marketing de eventos, cuando se utilizan herramientas de marketing para promocionar un evento, procurar la asistencia, generar cobertura de medios y lograr posicionamiento, estamos haciendo marketing de eventos,

Hablar de Event Marketing, significa que el evento sirve al marketing, es una herramienta que a través de patrocinios,comunicación en vivo o/y eventos propios tendrá el objetivo de acercarse al cliente y ofrecerle una experiencia memorable.

Los principales objetivos que se persiguen a través del Event Marketing son: visibilidad de la marca, impacto en la audiencia y masividad mediática, así como convertir a la gente en embajadora de la marca a través de una experiencia más sutil pero constante, que tenga repercusión después del evento.

“El Event Marketing puede incluir flashmob,ambient, guerrilla,etc..” Si quieres saber un poco mas de que tipo de acciones entrarían, consulta el adtrendmap donde podrás ver que tipo de acciones son como por ejemplo  esta .

Aquí os dejo nuestra última acción en este caso para Vueling , una acción con doble objetivo, por un lado conseguir notoriedad en el festival ( para lo que creamos estas pelotas gigantes que lanzábamos para que el público jugara con ellas) y captación de datos de los asistentes ( que hicimos con una promo a cambio de las gafas exclusivas vueling) . Un éxito de acción tanto por la parte de notoriedad como de captura de datos ( que por cierto hicimos con un sistema que hemos desarrollado en la agencia y nos permite capturar datos a una velocidad vertiginosa, como dato, tenemos puntas de captura de datos de prácticamente a minuto el registro)

Un saludo y para los que ya estáis de vacaciones, a disfrutar!.

JP

Here is the post that our friends of podio create it for show how we use podio in the agency. It also show our new offices that i guess you will like it!!

Enjoy it!!

How do you know when you’ve come up with the perfect marketing campaign idea that your client will love? You could lay on your office couch, have a nap, and wait for your secretary to think of it – à la Don Draper from Mad Man – or you could take the innovative approach of event marketing boutique, A Small Job.

The team at A Small Job have created an Ideas App on Podio to capture their ideas after creative meetings, before voting on them to decide which to pitch their clients. At times they’ve extended this process to include clients from the very beginning. On a recent project with Volkswagen, A Small Job set up a workspace with a team from VW to run the project, from sharing initial ideas to presenting renderings.

Creative Executive Director, Juan Pablo Sánchez has made a great video with his team to show you how they run their company, from handling supplier invoices to managing client projects on Podio:

“The increased transparency made possible by Podio has really improved our clients relations and the process of selecting campaign ideas. We’ve found by sharing a workspace on Podio, our clients understand our creative process better. It’s also a faster way of sharing ideas and selecting the best ones to take forward. As projects proceed Podio’s a great way to present and discuss work with our clients, without having to email things back and forth.” – Juan Pablo Sánchez, Creative Executive Director at A Small Job

This approach has certainly paid dividends for A Small Job. Juan Pablo explains: “we develop really creative ideas, a bit crazy you might say,” a dancing polar bear arriving on Oropesa beach for example. Their recent work for Trident chewing gum has landed them a nomination at the Cannes Lion festival. You can check it out here. The world’s largest puppet show from the Mestalla stadium, at half time between Valencia vs. Barcelona:

1. Playstation Projection Mapping

I came across this on the Digital Buzz Blog. It’s projection mapping with a nice twist. Instead of being emblazoned across some big building this is done within a confined space, it’s very clever and all done in one take.

2. The Ikea Apartment

Underground/metro/train stations are all the rage for pulling off stunts from flashmobs, to a virtual shopping store to a subway piano and even Ikea themselves are no strangers to using such locations. This time around they whacked it up a notch by building a fully functioning apartment using Ikea products – and even stuck a few real people in there. It’s a bit ‘big brother’ but with less annoying people, and there’s no toilet, but I don’t think Ikea make toilet bowls.

3. Ikea Sleepover

I’m sure you’ve heard of this – there was a Facebook Page called ‘I Wanna Have a Sleepover in Ikea‘ set up over two years ago. Ikea took inspiration from it and gave 100 of their Facebook Fans a chance to win a sleepover in Ikea Essex. It’s almost like crowd sourcing marketing ideas, which is exactly what social media is great for. But for all the great idea’s there’s countless others that are just not worth pursuing. The trick is to find and act upon the right ones.

4. Mini Fan The Flame

Car companies are pushing the boat out with social media, maybe seeing social media as a path to replicating the real world communities that built up around the Harley Davidson or Jeep brands. It’s lead to some interesting developments as you’ll see in the next few points.

This Facebook Campaign from Mini allows fans to win a Mini by liking its page. That sounds pretty dull so far but the Mini you could win is attached to a rope, you will be given a shot of fire to burn through that rope – if the rope breaks, the Mini is yours.

While I’m talking about Mini they did a great little Facebook game called Mini Maps last summer that seemed to have gone un-noticed by many. The game used Google maps to allow players race anywhere in the world. You could build tracks, race friends or even race strangers. The game is still available here.

5. Chevy Sonic Lets Do This

The Chevy Sonic brand are trying to entice consumers to do something new and fork out a fortune on buy a new Chevy Sonic. They’ve done a bunch of stunts so far – thrown one out of a plane, did a kickflip in one and made a music video with Ok Go. But the one that stands out for me is this one, where online clicks helped pushed a Chevy Sonic – attached to a bungee cord – closer to a 100 foot drop. After 2.5 million clicks the car was pushed over the edge. Admittedly I would’ve preferred this to hit the ground or blow up at the push of a click but the public vote/click angle is a very cool move.

6. Fashion Industry Exposed

Without giving too much away, this made me laugh.

7. Reebok Crossfit

This is the worlds largest, and longest, 3D street art created in London at the end of last year for Reebok. It may also give you vertigo.

8. Frog Marketing

Finally I thought this was sufficiently odd for inclusion. A French restaurant had difficulty in overcoming the perception of French cuisine in Russia. It was seen as over priced with small portions and involved frogs. Upon this premise bloggers, journalists, radio DJ’s and food critics were all sent a frog in a container, which caused a bit of a stir online and in the media. The frog could be exchanged for a free meal which earned the restaurant a load of publicity in return. The VO gets a bit OTT towards the end, claiming to have changed the perception of French food forever, but lets forgive it for that.

Experiential marketing is a powerful way to obtain customer engagement with brands.

The theory on experiential marketing will tell you that it integrates emotions, logic and general thought processes to connect with the consumers.

It usually appeals to a variety of senses and taps into that special place most human beings have, a deep down inside place that is closely related to thoughts about comfort and pleasure.  To do this effectively, marketers need to know what is in the minds of the target audience they want to attract.

The goal here is to entice the consumer into acting on that impulse to purchase and ultimately drive sales and increase brand image and awareness.

The following campaigns will at least demonstrate that emotional connection between brand and consumer is what is sought by the brand and that pleasure, although in a very different way… is present in all cases .

The first example is the Twisted Metal Playstation game.  This campaign created by the Deutsch Inc agency has to be applauded for its usage of Facebook, Twitter, Youtube and a dedicated website to promote this unusual gig, this is digital convergence at its best.

Twisted Metal - ShootMyTruck VIDEO

Twisted Metal - ShootMyTruck VIDEO

Try to put yourself in the shoes of the average hard core gamer who is usually between 16 and 25 and who is crazy about ‘’Shooter’’ games, you know, the ones that have all sort of guns and war scenarios and that you can play for hours on end.

Now imagine you are told that by registering via Facebook or Twitter, you can fire a real M249-SAW machine gun mounted on a control desk in the middle of the desert.  The gun happens to be aimed at a replica of the game’s hero van and other objects laying there on the desert… is this emotional enough?  Does it produce pleasure to the target audience?  I think so

A Small Job agency from Barcelona did something similar…well not with real bullets but with paintball balls and a paintball machine gun.

Trident's ''Dude where is my chicken'' reality show VIDEO

The  campaign was called Pointless fun and it was done  with JTW for Trident to promote  Senses Gum in Spain last summer.  The event’s main idea was to create a  reality TV show set on a chicken farm called ‘Dude, Where’s My Chicken?’ In order to get to fire the paintball gun onto a wall of t-shirts through your computer or mobile phone, the chicken you had previously selected  had to lay an egg.  In order to know if it had done so, you could follow your chicken through the different cameras that where set up around the farm, cool ideas that had people loggin on the website and participating most of the day.

The second example is the Coca-cola Happiness Machine for Couples.  Here is a perfect example of how to mix pleasure, emotions and brand.  The video does a great job at relaying that ‘’emotional connection’’.

The Coca Cola Happiness Machine for couples VIDEO

And last but not least we have the ‘’Budweiser Poolball Experiential Campaign that was created by Ogilvy Argentina.  Just imagine the emotional impact the idea of mixing soccer and nightlife can bring to certain…I was going to say men but there are certainly quite a few ladies out there that enjoy their soccer as much as men do

Budweiser "Poolball" VIDEO

What do you think about the ”Experiential Theory”?  Does it work for your brands?

Daniel Arenas Tello

From the 2012 event track research done by the event marketing institute (USA). I have found many key important information for us. Information that will help us to be more accurate and will improve the knowledge of our clients.

The use of social media in order to amplify events and experiential marketing campaigns is know like a commodity. Many clients request this in Briefings and want to sprite messages with social media. Bad the question is where to go?. where the consumers are?.. guess this char will answer many questions..