La pasada semana estuve colaborando con Estudio Ferran Sendra en la convención anual de directivos de La Caixa a nivel de dirección artística y técnica. En este evento en particular, estuvimos trabajando con pantallas que ocupen todo el escenario con una proyección frontal. Dicho esto para los que sois del ramo. entenderéis la dificultad que tiene al estar los ponentes y los elementos de escenografía en medio del “chorro” de luz de los proyectores. Por ello usamos una nueva técnica que se basa en la creación de una mascara negra integrada en el fondo animado que nos permitió ocultar las sombras y por otro lado no molestar a los ponentes.

Así mismo tomamos una decisión muy acertada de trabajar a resoluciones por encima de full hd o como dicen los de mac con sistema retina. Una resolución de pantalla de 2860pxx1200 px proyectada en una pantalla de 16,7 metros de largo x 6,3 metros de altura.  Vídeos y fondos de pantalla igualmente estaban a esa resolución. El resultado es una definición y calidad de proyección que como veréis en las fotos, parece gráfica impresa cuando en realidad es proyección.  espero que os guste tanto como nos gusto a nosotros y al cliente!.

Agradecimientos,

Videoson por tener un equipo técnico y humano de primera.

Iban por los fondos de pantalla animados y gráficos.

PCC services por el buen equipo humano.

Eugeni por la regiduría

EFS por el pedazo equipo creativo y técnico que tiene

This days i been reading few books and i will like to share with you some of my highlight sentences. Hope you will enjoy it.

• You will find that a good idea has, as it were, self expanding qualities. It stimulates those who see it to add to it. Thus possibilities in it withc you have overlooked will come light.
• In advertaisment an idea results from a new combination of specific knowledge about product and people with general knowledge about life and events.
• The habit of mind wich leads to a search for relationships betweem facts becomes of the highest importance in production of ideas.
• Pareto: namely, that an idea is nothing more nor less that a new combination of old elements.
• Coworking provides a way to be independent and connect with others, but just finding a room with desks and internet won´t cut it. Someone MUST step forward to create and hold the space where productive work and a saturated sense of community can happen at any time. In a coworking space, the catalyst prepares the space so that no attention needs to be paid to the environment, and instead attention can be paid to each other and the work.
• Coworking is a state of mind, a community and most important a unique global movement. But figuring out how to get the most out of this new, rapdly expanding concept of working can be difficult if you don´t know where to look.
• Indivivuals often seek out membership at a coworking space becouse they either feel isolated or becouse they are coming up against productivity barries. These folks don´t need an internet connnection and a desk. they already have that. What They need is a coworking community where they can work alongside others.

So with this inspirational quotes i will like to share with you what is going to be asmalljob the next year. It´s going to be a space where creativity flows with an enviroment and agency design that will help and encourage people to have fun, enjoy and play. A space where ideas will flow like the water.  I will like to present you the new asmalljob!..

BE WATER MY FRIEND..

September 11 last boys t-mobile to launch a new telephone rates “no surprises” on the bill filled the town of brighton false police fined you for no apparent reason, the fine was false, only DSE was published on the operator along with a detail:

 

And here is the video from our last action in Mestalla Stadium ( Barça-Valencia ), The biggest puppet projection in the world.  In my opinion one of the most difficult challenge in terms of action and execution.

Credits.-
JWT London
Jack Agency
ASMALLJOB
Poko

After touring Spanish Music Festivals with a 1973 Volkswagen Beetle covered in graffiti with the DOODLE BUG activity, the Trident Senseless Fun Colective sent the A Small Job team on another mission, this time to the beautiful beaches of Peñiscola and Oropesa along the Spanish Valencia coast.

The main attraction here was the floating Igloo with a dancing bear on top…. The Igloo floated its way along the busy beaches of Oropesa and Peñiscola waiting for vacationers to send an SMS message with the person’s name in order to have to bear come out of his Igloo to perform a dance for that person.  On the beach was a team of Trident Senseless Staff distributing a flyer informing people of the number to send you SMS to…now that’s Senseless Fun at its best…

Stay tuned for our next Senseless fun mission during the coming weeks: A Puppet Show in a Football Stadium and a Reality Show with 500 Chickens…  The more Senseless the better!

What are your thoughts about this type of activity?  Would you have sent an SMS to the Dancing Bear?

Daniel Arenas Tello

Facebook integration Ushuaïa Beach Hotel

Is RFID and integration with social API’s the next big thing in Social Media?

It’s a great way to integrate social media into Experiential, Street or Ambient events and it allows you to achieve your Blended Strategy in a big way.  Social Media can only come out a winner with these types of technologies; they blend the digital world with the real world, a clear trend in social media marketing.

Folks at Dorst & Lesser are convinced it is, and after their experiment during the Amsterdam Motorshow in 2011, they do it again…this time for the Ushuaïa Beach Hotel in Ibiza.

The concept was to to have RFID devices all around the hotel, each device activated a different inscription on your Wall either statingthat you’re having the time of your life at the world’s party central in Ibiza or by having your picture taken and posted in real-time, all this by simply by passing your RFID wristbands.

The days when clubbing Wristbands where useless once past securities at the entrance are over!

What do you think of this technology?  Will it stick or will it fade away?

Daniel Arenas Tello

Devanlay, textile exclusive licensee of the Lacoste brand, has just celebrated with great pomp the reopening of its flagship store of the 95 Champs Elysees.

check out this ten great guerrilla marketing campaigns from arround the world.

And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

Just few pictures from our today job in the MWC. A new way to create engagement in the buzz using skype call and broadband into a big screen… next days more… thanks to the alternative for bringing  us in the loop.