check out this ten great guerrilla marketing campaigns from arround the world.

And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

Just few pictures from our today job in the MWC. A new way to create engagement in the buzz using skype call and broadband into a big screen… next days more… thanks to the alternative for bringing  us in the loop.

Traveling on Christmas Eve is no fun, unless you happened to be on Spanair flight JK5208 from Barcelona to the Canary Islands this year. When they arrived at baggage claim, they each received their own personal Christmas present on the carousel. For once, it pays to check a bag! Agency: Shackleton in Madrid. Via Adverblog.

Parece que esta noche se ha estrellado un extraño objeto gigante en la vaguada de Madrid. Hemos estado preguntando a la policia y la la gente para saber que ha pasado.

Aquí os dejo un video que pudimos grabar para intentar saber que ha pasado…

This is a PR note from the last action take it by Diesel with the today´s famous campaign BE STUPID. The FACEPARK ACTION.-  let´s gonna be OFF LINE and Do Physical relations.

Diesel is taking its Stupid campaign into the summer sun with Facepark. The idea is to get the social media digerati away from their screens and into the parks where they can mix it up with all kinds of events, including live music.
“We, the stupid ones, prefer the park to the platform,” says the brand. “That’s why we take the status and the wall and the comment and the stalkers and the friends and make them real again.
“We hereby officially announce the birth of Facepark. A stupid idea that might change the world. But probably won’t.”
Here’s Facepark page. And here’s the Facebook page.

Cannes Ambient Media Grand Prix was given to Teletransporter, by argentine beer brand Andes. Argentines love to go to bars, but their girlfriends hate that they do so. To solve this problem, soundproof cabins were installed at bars in Mendoza. Inside it, the boys could choose the ambient noise to endorse the excuse they’d give their girlfriends on the phone.

En Londres, Paris o Rio han aparecido estos Pop-up Retail o tambien llamadas tiendas efimeras. como otra forma de ver los partidos de fútbol del mundial. Son satélites del gran evento que es el mundial. Siéntate y disfruta

Este tipo de montajes efímeros están consiguiendo una buena penetración y uso por parte de las marcas y las cuidades. Si miramos en España veremos como por ejemplo ayer mismo en Madrid teniamos un montaje en la calle de Hyundai para seguir el partido de España.Donde pudimos ver balones gigantes tematizados, bailarinas del mundial, una megapantalla de leds exterior y mucha, mucha gente.

En Paris sin embargo tienen el Fifa Fan Fest de Paris evento público que aglomera a más de 40.000 personas alrededor de la pasión del fútbol. Montaje ya de grandes vuelos podemos ver megapantallas de leds de última generación, voladas en gruas, multiples actividades de activación de los sponsors.

Para acabar como ayer le ganamos a Portugal os enseño el que ERA el FIFA FAN FEST de Lisboa ( Portugal)…

Here are the selections by the Film jury at Cannes for the world’s top commercials that first aired between March 1, 2009, and April 30, 2010.

GRAND PRIX WINNER
BRAND – Old Spice
SPOT – “The Man Your Man Could Smell Like”
AGENCY – Wieden + Kennedy, Portland, Ore.
COUNTRY – USA

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17 GOLD LION WINNERS
BRAND – 13th Street Horror Channel
SPOT – “Last Call”
AGENCY – Jung Von Matt, Hamburg
COUNTRY – Germany

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BRAND – Axe
SPOT – “Cleans Your Balls”
AGENCY – BBH, New York
COUNTRY – USA

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BRAND – Canal+
SPOT – “Closet”
AGENCY – BETC Euro RSCG, Paris
COUNTRY – France

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BRAND – Car One
SPOT – “Inheritance”
AGENCY – Leo Burnett, Buenos Aires
COUNTRY – Argentina

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BRAND – Foster’s VB
SPOT – “Regulars”
AGENCY – Droga5, Sydney
COUNTRY – Australia

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BRAND – Fruit By The Foot
SPOT – “Replacement”
AGENCY – Saatchi & Saatchi, New York
COUNTRY – USA

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BRAND – Gatorade
SPOT – “Replay”
AGENCY – TBWA\Chiat\Day, Los Angeles
COUNTRY – USA

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Note: Gatorade was honored for the documentary itself. This is the trailer for it.

BRAND – Johnnie Walker
SPOT – “The Man Who Walked Around The World”
AGENCY – BBH, London
COUNTRY – United Kingdom

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BRAND – New Cinema Film Festival
SPOT – “Crying”
AGENCY – Conill Saatchi & Saatchi, Torrance, Calif.
COUNTRY – USA

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BRAND – Puma
SPOT – “Hardchorus”
AGENCY – Droga5, New York
COUNTRY – USA

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BRAND – Puma
SPOT – “Hardchorus Italy”
AGENCY – Droga5, New York
COUNTRY – USA

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BRAND – The Topsy Foundation
SPOT – “Selinah”
AGENCY – Ogilvy, Johannesburg
COUNTRY – South Africa

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BRAND – Tropicana
SPOT – “Arctic Sun”
AGENCY – BBDO, Toronto
COUNTRY – Canada

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BRAND – Vonage
SPOT – “Karen”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

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BRAND – Vonage
SPOT – “Rattle”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

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BRAND – Vonage
SPOT – “Dinner Plans”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

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BRAND – WWF
SPOT – “Monkey”
AGENCY – Leo Burnett, Sydney
COUNTRY – Australia

(CLICK TO PLAY)

Durex Play O : Durex Play O – Broken bedroom

With Durex Play O, Female Orgasm Enhancer – the results are intense, pleasurable orgasms. To demonstrate the power of the female orgasm and the effect of Durex Play O, we built a bedroom at the Sexpo… and then demolished it. Thanks to Play O and having had a very good time, the bed was broken, curtains had been pulled off their rails, mirrors and walls were cracked and paintings had literally fallen off the wall.