El miedo está también en el fondo del mar. Fox Crime lo ha llevado allí este verano. Concretamente, al litoral de Jávea. El susto tenía forma de cadáver envuelto en una lona negra, atado con cadenas y los pies en un bloque de cemento… que esperaba a los buzos tras unas rocas.
El falso cadáver forma parte de una campaña del canal que llevó a la costa levantina mensajes irónicos en los que se patrocinaban los baños después de comer, las tapas de huevo con mayonesa de los chiringuitos o se denunciaban los grandes crímenes del verano, tales como llevar calcetines con chanclas. La estrategia, de Bungalow 25, pretendía sacar la publicidad de los circuitos convencionales y emplazarla en espacios donde nadie podía esperarla.
Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.
There’s also a for-real Soundwash Laundry pop-up store in the Tsim Sha Tsui shopping district, along with limited edition packaging and gift accessories.
Plus the brand has rolled out a Soundwash iPhone app which includes a game where friends can compete with each other and see who can Soundwash the most jeans within 30 seconds (as you do) to music from Hong Kong rock band Mr.’s. The top scorer each week gets a pair of Levi’s Square Cut jeans, of course.
Auger Loizeau, in collaboration with Reyer Zwiggelaar and Bashar Al-Rjoub, describe their smart-home project Happylife. It monitors facial expressions and movements to estimate a family’s mood, displayed via four glowing orbs on the wall, one for each member.
We built a visual display linked to the thermal image camera. This employs facial recognition to differentiate between members of the family. Each member has one rotary dial and one RGB LED display effectively acting like emotional barometers. These show current state and predicted state, the predicted state being based on years of accumulated statistical data.
They also include a few quite beautiful vignettes from a family that has Happylife in their home. While there are no concrete metrics or instructions on how to read the displays, the family does draw some kind of emotional insights and sometimes finds comfort in the glow:
It was that time of the year. All of the Happylife prediction dials had spun anti-clockwise, like barometers reacting to an incoming storm. we lost David 4 years ago and the system was anticipating our coming sadness. We found this strangely comforting.
Auger Loizeau, in collaboration with Reyer Zwiggelaar and Bashar Al-Rjoub, describe their smart-home project Happylife. It monitors facial expressions and movements to estimate a family’s mood, displayed via four glowing orbs on the wall, one for each member.
We built a visual display linked to the thermal image camera. This employs facial recognition to differentiate between members of the family. Each member has one rotary dial and one RGB LED display effectively acting like emotional barometers. These show current state and predicted state, the predicted state being based on years of accumulated statistical data.
They also include a few quite beautiful vignettes from a family that has Happylife in their home. While there are no concrete metrics or instructions on how to read the displays, the family does draw some kind of emotional insights and sometimes finds comfort in the glow:
It was that time of the year. All of the Happylife prediction dials had spun anti-clockwise, like barometers reacting to an incoming storm. we lost David 4 years ago and the system was anticipating our coming sadness. We found this strangely comforting.
The irony here is that despite being called Happylife, the vignettes are actually kind of depressing, as are the cold, blue glowing orbs. And in The Veldt by Ray Bradbury, a story from the anthology that this project draws inspiration from, a new technology called the “Happylife home” is introduced. The parents are killed by virtual deadly lions. Coincidentally, that’s last on my list of ways I want to die.
Increíble la idea de atrápalo con esta campaña viral, basada en cámaras ocultas y mostrar momentos de realidad sin cortes. La reacción de las 3 víctimas es buenísima y me muero de risa cada vez que he visto el video. Real o ficción?… eso todavía no me ha quedado claro.
There are thousands of people who still refuse to drink diet soda because they feel it tastes watered down and flavorless. Coca-Cola decided to take this matter into their own hands and re-introduce their latest product, Coke Zero. By infiltrating local movie theaters, our favorite soda maker was able to pull off a marketing stunt that would make any parched individual crave a sip of diet soda! Watch the video and be the judge for yourself!
Primo is a low calorie milk based beverage brand from New Zeland. To reinforce the message that Primo is the right beverage choice, they made this stunt in convenience stores. Two freezers were put side by side. When choosing Primo’s, the surprise was good. When choosing the high calorie beverages, it was scary.
This is a PR note from the last action take it by Diesel with the today´s famous campaign BE STUPID. The FACEPARK ACTION.- let´s gonna be OFF LINE and Do Physical relations.
Diesel is taking its Stupid campaign into the summer sun with Facepark. The idea is to get the social media digerati away from their screens and into the parks where they can mix it up with all kinds of events, including live music.
“We, the stupid ones, prefer the park to the platform,” says the brand. “That’s why we take the status and the wall and the comment and the stalkers and the friends and make them real again.
“We hereby officially announce the birth of Facepark. A stupid idea that might change the world. But probably won’t.”
Here’s Facepark page. And here’s the Facebook page.
Honda Billboard with SMS and bluetooth interaction
This billboard appeared in Dublin for Honda, where customers could “start” the car by texting to an SMS shortcode and could also download information by Bluetooth. The campaign was created by GT Media and JC Decaux using technology provided by Púca.
Mc Donald´s Piccadilly Circus Sign
McDonald’s has recently launched a new interactive sign where passers-by can interact with images displayed on McDonald’s giant LED screen, so visitors can take an interactive role at one of London’s most photographed locations
Nike’s UNICEF Interactive Billboard
Nike demonstrates that even in philanthropy, it stands for athletes. In an interactive billboard (by BBDO) publicizing a charity 10k run in Argentina, the athletics powerhouse invites passers-by to have a run on a treadmill that logs a communal kilometer count. For each kilometer run, Nike donates a set amount to UNICEF, urging that Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. (Link)
Big in Japan Interactive Billboard
Big in Japan is a reality TV powering Swedish in Japan. In order to promote the broadcast of channel TV6 Office, the agency has installed an interactive screaming which takes pictures, thus simulating a delirious Japanese crowd whenever a passer-by was captured by the billboard.
Billboard for a Lingerie Store Bustop
Billboard is the best advertising system, because it allows the advertiser to create and actual 3D advertisement that can interact with the environment it is placed in. The brand is a lingerie clothing company and when wind blows past the billboard it lifts up the skirt and reveals one of their underwear products underneath. (Link)
Nikon Interactive Billboard
At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi. Huddled together as if at a premiere, the “paps” appear to be jostling and competing for the best celebrity snap. The celebrities in this case were the passers-by, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars then followed the red carpet all the way out of the station and into a mall – directly into the store where they could purchase the new D700. Mission accomplished. (Link)
Nokia Interactive Billboard at Lisbon Airport
YDreams developed a billboard for Nokia’s N90 campaign that combines video, animation, graphics and text with a gripping x-factor: interactivity. The applications takes audiences by surprise by snapping their pictures and displaying them on the billboard. It also lets them download content such as images, videos and music onto mobile devices via Bluetooth or infra-red technology.
Adobe CS3 Interactive Billboard
For the 3rd release launching of their Creative Suite Adobe Software, Adobe came up with a great “Out of Home” promotional solution.
As pedestrians walk past the wall, infrared sensors will lock on to the person closest to the wall, who will then be able to control a projected slider button at the bottom of the wall. As the selected pedestrian continues walking and moves the slider along, the wall will start displaying colorful animation and playing music, effects that will grow or recede at the pace that the person advances or retreats.
BBC World Interactive Billboard
BBC World created some very innovative and engaging ads to promote the launching of BBC World in America. A billboard was setup with challenging questions that passers-by were invited to respond to by texting a message. The billboard tallied the results in real time. (Link)
“Slower is Better” Interactive Billboards
Elm Grove Police Department in Wisconsin developed an outdoor campaign to promote the concept, “Slower is Better”. Interactive billboards were placed by roads where speed had become an issue, feeding back to motorists the possible implications of their driving habits. The die-cut signs were placed over roadside radar trailers and were triggered by speeds above 25 mph. (Link )
HBO / Big Love: Audio Billboards
Interactive audio billboards featured everyday people walking on a city street. A jack built into each person’s head invited passers-by to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach). (Link)
Mini Billboard Interactive
The boards in a sign in San Francisco, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef. (Link)
