Marco Tempest no es el mago que todos esperamos, no saca conejos de sombreros de copa o corta con una sierra asistentes femeninas en dos. Él no hace que la Estatua de la Libertad desaparezca de manera milagrosa. En cambio, este technoillusionista utiliza los dispositivos digitales en su engaño: iPods, Kinects, y la programación  de las herramientas que estan mas fácilmente asociadas con un nuevo artista de los medios de comunicación. Cosa que efectivamente es.

Él es una figura muy popular en el circuito TEDTalk también, con las conversaciones anteriores sobre la magia y la narración de cuentos a través de realidad aumentada y otra en la que utiliza iPods como jugar a las cartas. Ahora está de vuelta con otra charla TED, pero esta vez se trata del misticismo científico Nikola Tesla, cuyo nombre todos sabemos de los “Doctor Who” Theme Song vídeos bobina de Tesla en YouTube.

En la charla, Tempestad utiliza una actualización digital en lo que se llama teatro de Tanagra, que fue muy popular en la primera parte del siglo pasado, donde el uso de espejos, una pequeña imagen de un actor que se proyecta en el escenario. En lugar de espejos Tempestad utiliza la asignación de proyección con imágenes proyectadas en un libro pop-up (y cara) para contar la historia de Tesla.

Se da a conocer las técnicas detrás de este mapeo de proyección interactiva en el vídeo que aquí os dejo..

So September is the most stress month of the year for us. We are preparing Four different actions at the same time.

- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..

- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.

- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.

- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.

And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.

For this people who will like to know about all this projects a few advance of mockup´s..

Facial recognition technology seems to be making a big entry in street and point of sale marketing strategies and brands such as Coca Cola, Kraft, Adidas and even The Venetian casino in Las Vegas are leading the way.

Adidas will be using the technology in shopping center screens to identify a person’s age in order to better serve ads that are most relevant to them.  If you’re a 60 year old man, chances are you’re not much into flashy hipster style runners…

Kraft will use the technology in face scanning kiosks, depending on your age and gender, it will serve up different suggestions on how to best prepare you Kraft products.

The Venetian resort, hotel and casino in Las Vegas is now using the technology to suggest restaurants, clubs and all types of entertainment to their clients

But what is facial recognition and why is it such a controversial issue?

Facial recognition brings privacy issues because it can allow you to start from an anonymous face and end up sensitive information about any given person, a third of the time.  This was demonstrated by a study from the Carnegie Mellon University’s Heinz College in Pittsburgh.

In order to better understand the debate it is fundamental to know that there are two types of facial recognition technology.

There is the type that can match you face to your identity, this is primarily used by law enforcement agencies around the world.  Facebook and Google would also fall into this category, they both offer their own photo software which scans your pictures and suggests matches with pictures that include the same people.

The second category of facial recognition technology will only scan you face to get two types of information: gender and age.

The debate rages on but that does not seem to discourage brands such as Coca-Cola and Google to keep experimenting with the first category of facial recognition technology, moreover, the technology is starting to appear in the most unusual way, such as online dating agencies.  Looking for a good looking mate?  Let facial recognition technology take care of your quest.

As we wait for government regulators to step in, those who want to opt out of Facebook facial-recognition features can do so following these 4 easy steps…courtesy or the Los Angeles Times…

Daniel Arenas Tello