Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.
There’s also a for-real Soundwash Laundry pop-up store in the Tsim Sha Tsui shopping district, along with limited edition packaging and gift accessories.
Plus the brand has rolled out a Soundwash iPhone app which includes a game where friends can compete with each other and see who can Soundwash the most jeans within 30 seconds (as you do) to music from Hong Kong rock band Mr.’s. The top scorer each week gets a pair of Levi’s Square Cut jeans, of course.
Guerrilla Stunt by Torke for Tequila Olmeca – a brand from Pernod Richard – in Istanbul, Turkey. The client wanted to remind people that Tequila with Salt and Lemon means fun, so we created a rain of fake lemon slices over the nightlife areas of the city. The slices had a code for an online riffle in which people could win a pass for the backstage of the band Faithless. The stunt also included Salt and Lemon glow in the dark stickers, that were put near bars that sell Olmeca.
Nissan UK is lashing out at the cool kids – meaning luxury automakers Audi, Porsche, and BMW — with a new ad campaign claiming superiority over the Germans. Nissan reps have even been driving around London in their competitors’ cars, defaced with messages like, “More expensive, slower and less powerful than a Nissan 370Z.” (See below.) But that’s downright polite compared to poster headlines such as “Deutschland Deutschland Über-Rated.” Ouch. Nissan UK marketing director Steve McLennan says the campaign “simply challenges the convention of German sportscars being the only benchmark for performance and quality,” and that no personal offense is intended. To prove its claims, Nissan is offering a spec sheetcomparing their cars to the German equivalents. If Nissan seriously intended to puncture BMW’s classy image by snarling at them like a lunch table full of bitter high school yearbook editors, then the joke’s on them. That said, it’s hard not to giggle at a headline like “The Germans Came Off Wurst.”
Increíble la idea de atrápalo con esta campaña viral, basada en cámaras ocultas y mostrar momentos de realidad sin cortes. La reacción de las 3 víctimas es buenísima y me muero de risa cada vez que he visto el video. Real o ficción?… eso todavía no me ha quedado claro.
There are thousands of people who still refuse to drink diet soda because they feel it tastes watered down and flavorless. Coca-Cola decided to take this matter into their own hands and re-introduce their latest product, Coke Zero. By infiltrating local movie theaters, our favorite soda maker was able to pull off a marketing stunt that would make any parched individual crave a sip of diet soda! Watch the video and be the judge for yourself!
Primo is a low calorie milk based beverage brand from New Zeland. To reinforce the message that Primo is the right beverage choice, they made this stunt in convenience stores. Two freezers were put side by side. When choosing Primo’s, the surprise was good. When choosing the high calorie beverages, it was scary.
This is a PR note from the last action take it by Diesel with the today´s famous campaign BE STUPID. The FACEPARK ACTION.- let´s gonna be OFF LINE and Do Physical relations.
Diesel is taking its Stupid campaign into the summer sun with Facepark. The idea is to get the social media digerati away from their screens and into the parks where they can mix it up with all kinds of events, including live music.
“We, the stupid ones, prefer the park to the platform,” says the brand. “That’s why we take the status and the wall and the comment and the stalkers and the friends and make them real again.
“We hereby officially announce the birth of Facepark. A stupid idea that might change the world. But probably won’t.”
Here’s Facepark page. And here’s the Facebook page.
Como no podía ser de otra forma aquí tenemos a AXE que se puso a patrocinar la teta de esta seguidora de Paraguay a quien la marca AXE por medio de un patrocinio de última hora, se gano un dinero extra. Eso si a cambio de su teta derecha.
UK brand consultancy The Brand Union is projecting the feed from its The Footwall Twitter account onto the four-storey façade of its London offices. Consumers are encouraged to participate by sending messages about the World Cup, with the show beginning at sundown every evening.
“It’s about relevance,” says Paul Wood, account director for The Brand Union. “Many companies use social media to be seen to be keeping up, but consumers are interested in relevance to create social currency. The Footwall is about uniting fans through the power that social media offers, giving them a voice. We’re in a creative industry – so let’s get creative.”
The story of ITV pundit Robbie Earle getting fired for passing his tickets for Monday’s Netherlands vs. Denmark match to a Dutch beer company Bavaria has gotten even stranger. Two women have been arrested by Johannesburg police for their alleged role in sending a group of more than 30 women in orange minidresses to advertise on behalf of the brewer.
[Photos: More of the controversial women in orange]
From the AP:
The women are being prosecuted under the Contravention of Merchandise Marks Act which covers ambush marketing, when a company benefits from an event without paying for advertising.
South African police arrested the women at their hotel in the Johannesburg district of Roodepoort on Wednesday.
“We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns,” police said in a statement.
The women appeared at Johannesburg Magistrates Court and were released on bail of 10,000 rand ($1,300) each, with their next court appearance set for Monday.
FIFA claims it didn’t press charges against the two women who are accused of organizing the stunt, but with all that’s keeping South African police busy at the moment, it seems odd that it would pursue such an innocuous case without a bit of encouragement. And that kind of encouragement seems well within FIFA’s iron-fisted protection of its official sponsors — sponsors such as Budweiser, which paid millions to be the official beer of the World Cup.
And while FIFA denies pressing charges against those Dutch ladies, Robbie Earle — the man who passed on the tickets that started this whole mess — denies profiting from the transaction in any way. Says Earle:
“Call me naive but I didn’t think I was doing anything wrong.
“I hope when people hear the full story they will see me in a different light.”
Yes, Robbie, people will be very interested to hear that full story when it does come out. Anything involving 30 Dutch women in orange minidresses tends to get attention.
Photo: Getty Images
