Street art ads spotted around New York City appear to tout Microsoft’s Surface, though so far the company is mum about their appearance.

Microsoft seems to be taking to the streets to promote its upcoming Surface tablet.

Eagle-eyed residents of New York City have discovered new street artwork gracing the walls of certain buildings, as reported by The Verge. The colorful art depicts the word Surface in a tablet-shaped rectangle with a keyboard below.

A Facebook user named Surface Evangelist posted one photo of the artwork appearing on an unnamed street, while a Twitter user named Amanda uploaded another photo of a billboard-sized Surface ad on a building near East 2nd Street.

CNET contacted Microsoft, but the company said it’s not commenting on the ads.

Assuming Microsoft is behind this latest campaign, it’s not the first time the company has used the streets to market new products.

In 2010, Microsoft chalked up some of the sidewalks of Manhattan to promote a couple of concerts to kick off the launch of Windows Phone 7. In 2002, the company heralded the debut of its MSN network by sticking images of MSN butterflies on sidewalks and street signs, The Verge noted. In neither case were city officials too happy with Microsoft’s graffiti art.

Hoy tengo muchas ganas de escribir este post, sobre el anuncio plantado visible desde los aviones que llegan a Barcelona. La idea lleva casi 2 años pululando por Barcelona en busca de un primer anunciante que por fin ha llegado y es REDHAT. De que va la idea?.. simple localizamos la vista que tienes por la ventanilla del avión, justo unos momentos antes de aterrizar en Barcelona, localizamos al dueño del huerto, cerramos un acuerdo de arrendamiento ( que le será mas beneficioso que plantar pepinos!) y planteamos a modo de collage la publicidad que nos toque implementar. A partir de aquí en vez de pincel usaremos plantas de diferentes colores , con el fin de poder mostrar desde el aire esa publicidad plantada. La idea es genial y mas si viene de Barcelona y de un amigo y colaborador como es Joan de Poko. El reto enorme, no solo a nivel paisajista, sino a nivel legal, ya que se circunscribe en un ecosistema nuevo que no tiene regulación propiamente dicha. Es decir que sería muy difícil que un juez tira para atrás esta publi ya que técnicamente es un Huerto y son hortalizas plantadas, eso si en forma y manera milimetrada.

Enhorabuena a Joan y enhorabuena a Carlos Casas ( el creador de la idea) !! os deseo muchos y prosperas cosechas!..

Un abrazo

JP

A la gente del videojuego Resident Evil no se le ha ocurrido otra cosa que alquiler una parada en el mercado de Smithfields de londres para vender trozos humanos en una carnicería.

Una manera sin duda notoria y con repercusión en clipping, que puede gustarnos mas o menos ( si la verdad es un poco asqueroso no?..), Sin embargo recuerdo que por el 2008 la gente de DEXTER ya realizo algo similar.

Que te pongo unas manitas o quizas esta pierna recien cortadita y muy sabrosa?..

Nestlé’s “We Will Find You” campaign sounds more like a threat than a marketing stunt, but it’s not quite as Orwellian as the name would imply. Six Nestlé chocolate-bar wrappers in the U.K. have been outfitted with GPS trackers that activate when the wrappers are opened, at which point Nestlé’s prize team pinpoints your whereabouts, swoops in and gives you £10,000. See, that’s not too scary. The idea, enacted with help from JWT London, is being compared to Willy Wonka’s golden tickets, minus the part where you tour a candy factory and eat food prototypes that could disfigure or kill you. For its part, Nestlé believes the effort “will particularly appeal to men.” Your guess is as good as mine on that one.

La idea es sencilla el sitio web de contactos adopte-a-mec esta creando un estilo irreverente e irónico para comunicar su web. Para ello han creado esta serie de pop ups para que puedas elegir el nuevo novio y te lo lleves directamente a tu casa ( o a la cama…)

Here is the post that our friends of podio create it for show how we use podio in the agency. It also show our new offices that i guess you will like it!!

Enjoy it!!

How do you know when you’ve come up with the perfect marketing campaign idea that your client will love? You could lay on your office couch, have a nap, and wait for your secretary to think of it – à la Don Draper from Mad Man – or you could take the innovative approach of event marketing boutique, A Small Job.

The team at A Small Job have created an Ideas App on Podio to capture their ideas after creative meetings, before voting on them to decide which to pitch their clients. At times they’ve extended this process to include clients from the very beginning. On a recent project with Volkswagen, A Small Job set up a workspace with a team from VW to run the project, from sharing initial ideas to presenting renderings.

Creative Executive Director, Juan Pablo Sánchez has made a great video with his team to show you how they run their company, from handling supplier invoices to managing client projects on Podio:

“The increased transparency made possible by Podio has really improved our clients relations and the process of selecting campaign ideas. We’ve found by sharing a workspace on Podio, our clients understand our creative process better. It’s also a faster way of sharing ideas and selecting the best ones to take forward. As projects proceed Podio’s a great way to present and discuss work with our clients, without having to email things back and forth.” – Juan Pablo Sánchez, Creative Executive Director at A Small Job

This approach has certainly paid dividends for A Small Job. Juan Pablo explains: “we develop really creative ideas, a bit crazy you might say,” a dancing polar bear arriving on Oropesa beach for example. Their recent work for Trident chewing gum has landed them a nomination at the Cannes Lion festival. You can check it out here. The world’s largest puppet show from the Mestalla stadium, at half time between Valencia vs. Barcelona:

Guinness tiene una interesante nueva iniciativa de código QR ​​que aparece en un vaso de cerveza. Este código QR​​, aunquesólo es visible cuando la cerveza muy oscura se vierte en el vaso, y que está destinado a ser un marketing de guerrillasocial, los medios de comunicación súper truco. Al parecer,los tweets acerca de su pinta, actualiza tu estado en Facebook, a través de cheques que en cuatro cuadrados,cupones de descargas y promociones, invita a tus amigos a unirse, y hasta lanza en exclusiva el contenido de Guinness, pero ahora aquí viene el problema. Cuando en realidadescanear el código que tiene la intención de llevar alivepint.com, pero alguien parece haber olvidado para manejar esta parte del acuerdo, como ahora ir directamente agodaddy.com que te recuerda que este dominio se haestacionado . Bonito, bueno, ir a beber su cerveza Guinness.

bestial por lo sencilla y lo empática la acción de mtv en locales de copas de sao paolo: ubicaron troqueladoras en las que introduciendo tu visa “caducada” (o no) o cualquiera de las mil tarjetas de plástico inútiles que llevamos en la cartera las convertían en púas de guitarra… hace años que no veía algo tan molón… ya la estoy esperando para cepillarme unas cuantas que me sobran…