Watch this Mall activation.. love it…

If you find yourself at the Vancouver Aquarium over the holidays, don’t be surprised if you see 94 colorful, floating jellyfish hanging from the ceiling of the Pacific Canada Pavilion gallery. Fear not, you haven’t over done it on the sherry again—they’re part of a new installation called Jelly Swarm from Tangible Intervention and origami artist Joseph Wu.

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.

The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.

The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.

And here is the video from our last action in Mestalla Stadium ( Barça-Valencia ), The biggest puppet projection in the world.  In my opinion one of the most difficult challenge in terms of action and execution.

Credits.-
JWT London
Jack Agency
ASMALLJOB
Poko

So September is the most stress month of the year for us. We are preparing Four different actions at the same time.

- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..

- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.

- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.

- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.

And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.

For this people who will like to know about all this projects a few advance of mockup´s..

3 D Mapping Billboard

3 D mapping is a hot trend and every brand wants to surf the trend.

They are still huge exterior displays affair that takes entire buildings and blocks, powerful and state of the art technology and of course…important budgets that only big brands can afford.

Brands such as ADIDAS came through with 3D sessions complete with its own DJ and musical display, RALPH LAUREN felt they needed to get into the craze and projected their own classy and unique brand personality on to building Façades, façades, façades…

But where and how will 3D Mapping evolve?  Folks at ACCESS AGENCY would say: AWAY FROM BUILDING FAÇADES AND INTO BILLBOARDS!

Take a look at this upcoming 3D Mapping Billboard for Mini by ACCESS AGENCY.  The concept breathes novelty and freshness.  It’s apparently not operational yet as it will be launching the new Mini Model in early 2012.

Can’t wait to see the results…

What do you think?  Is this “Augmented Reality” disguised as 3D Mapping?

Daniel Arenas Tello

Una de realidad aumentada mezclada con interactive billboard… como mola no?.. de Heineken.

Devanlay, textile exclusive licensee of the Lacoste brand, has just celebrated with great pomp the reopening of its flagship store of the 95 Champs Elysees.

check out this ten great guerrilla marketing campaigns from arround the world.

Una muy buena aplicación de proyección de guerrilla estática con cambio de situaciones. La forma que tiene MB de enfatizar los puntos negros de la ciudad. Idea simple y construye territorio para la marca. En este caso SEGURIDAD un territorio que ya sabemos que era de VOLVO… si era… En este caso vemos 2 estrategias que se cruzan la linea del street y la linea del Viral. si no sabes de que hablo visita nuestro adtrendmap