Devanlay, textile exclusive licensee of the Lacoste brand, has just celebrated with great pomp the reopening of its flagship store of the 95 Champs Elysees.

check out this ten great guerrilla marketing campaigns from arround the world.

Una muy buena aplicación de proyección de guerrilla estática con cambio de situaciones. La forma que tiene MB de enfatizar los puntos negros de la ciudad. Idea simple y construye territorio para la marca. En este caso SEGURIDAD un territorio que ya sabemos que era de VOLVO… si era… En este caso vemos 2 estrategias que se cruzan la linea del street y la linea del Viral. si no sabes de que hablo visita nuestro adtrendmap

And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

One of Nike’s promotional stunts surrounding the national championship game:

Espectacular acción realizada con 200 watios de laser de colores. Podríamos decir que es una proyección de guerrillas gigante, ya que en vez de usar un edificio, directamente proyectamos en la montaña. Para los mas técnicos la proyección contaba con una distancia de 2 millas!!.. Esta claro que esto solo se puede hacer con laser.

Lightwave International uses over 200Watts of full-color direct-diode and OPS lasers to brand Camelback Mountain for thousands of fans at the 2011 Fiesta Bowl. These images were photographed from the Bud Light Fiesta grounds at sunrise.

The face of the mountain, approximately 2 miles from the laser projectors, becomes a canvas for a laser light show during the festivities. Projected images include massive versions of ‘JUST DO IT.’ The Oregon Ducks ‘O’ and the Nike Swoosh. The projected images are many hundreds of feet wide and using the world’s largest full-color entertainment lasers.

Last three months we had been doing some research and experimental work in order to see future possibilities for 3d mapping in indoor spaces. One of the application we had found is the use of a complete 3D mapping in order to create a immersive scenography. See our references and open your mind. In the next weeks we will publish our conclusions, learnings and future use of it.

[module] teaser of our brand new module from Iduun on Vimeo.

RINCK Mapping Video from Iduun on Vimeo.

META-MAPPING from 1024 on Vimeo.

Me encanta como darle una vuelta al tema de la prohibición de la publicidad subliminal que ha relizado bmw. Usando el marketing experiencial como técnica y mood. Es sin duda una fantastica producción de un spot para verlo y para decir ostras.. que bien hecho.

I love this experiential marketing action from BMW. next level of guerrilla marketing and subliminal advertaisment. Check the video.

Sábado 6 de Noviembre en Roma la cuidad del Papa, del Vaticano y las Vasilicas de San pietro y Cuppolone, el simbolo universal del reinado papal. Esta noche atrae mas atención que de costumbre. Podemos ver un escrito proyectado que pone “Lávame” lavame . En 48 horas ha salido publicado en todos los periódicos.

Que ha pasado?.. Iginio de Luca es el autor de esta proyección de guerrilla, de hecho es su segundo ataque anticlerical . La idea le vino porque estaba impresionado por la sinceridad del papa que desde su punto de vista es irreal y muy alejada de la vida real. Queria meter esta frase como reclamo para mostrarlo al mundo. Una palabra que es una invitación a la institución a mostrar la cara mas amable y profetica  en lugar de la temporal y oportunista que con frecuencia caracteriza a la iglesia y su doble moral.

Saturday 6 November in Rome’s city of the pope, the Vatican and St. Peter Vasile and Cuppolone, the universal symbol of papal reign. Tonight attracts more attention than usual. We see a projected writing that says “wash me” wash me. Within 48 hours has been published in all newspapers.

What happened? .. Iginio Luca is the author of this projection of guerrillas, is in fact his second attack anticlerical. The idea came to him because he was impressed by the sincerity of the pope from his point of view is unreal and far removed from real life. I wanted to put this phrase as a teaser to show the world. A word that is an invitation to the institution to show the softer side and prophetic rather than temporary and opportunist that often characterizes the church and its double standard.

Greatest live shows you can get to see, there’s the amazing mapping projection. These are some amazing shows that I guess are kind rare. a great street marketing action with a mass media coverage.

Más shows en vivo, Los mejores ejemplos de 3d mapping. Estos son algunos de los más espectaculares preparados para la siguiente vuelta de tuerca en los eventos. Una acción de street marketing de gran repercusión y cobertura de masiva.

The 600 Years from the macula on Vimeo.

Aeroport mapping from the macula on Vimeo.

source. abduzeedo

Toyota and the agency Glue Isobar we offer a very nice use of 3D projection for the release of the new Auris Hybrid. In deciding not to use the walls as the only media projection, they place their products and hybrid technology in a futuristic atmosphere very pleasant visually exemplifies the slogan “Get Your Energy Back.”