VARA 10-10 Climate Test: Lost Polar Bear in Amsterdam Canals stunt marketing
A drifted away Polar bear showed up in the Amsterdam Canals to create awareness for climate change and the VARA TV program: “The big 10-10 test, put the Climate on 1!”
Un Despistado oso polar se presento en los canales de Amsterdam para crear conciencia sobre el cambio climático y el programa de televisión VARA: “La gran prueba de 10 a 10, poner el clima en la 1!”
Hip-Hope band stops traffic in L.A. Guerrilla stunt
Don’t we all just love a good guerrilla marketing stunt? Not if it plays out on a chaotic Los Angeles freeway, where a band called Imperial Stars, whom no one’s ever heard of, decided to stop traffic—literally—on Tuesday. The obscure hip-hop trio parked a truck sideways on the 101 in Hollywood, climbed onto the roof and started performing a ditty called “Traffic Jam 101″ while cars stacked up and tempers flared. What, no one appreciated a free show? Did they miss the lyrical irony? I’m only surprised commuters didn’t take matters into their own hands. Instead, it was California Highway Patrol officers who dragged the morons down, arrested them and had their trucked towed off the highway. (Someone connected to the “hard-core” Orange County hip-hoppers had apparently taken the keys, so the vehicle was immobile). And for their next number? Road kill!
Ambush marketing. Un cadáver submarino anuncia Fox Crime

El miedo está también en el fondo del mar. Fox Crime lo ha llevado allí este verano. Concretamente, al litoral de Jávea. El susto tenía forma de cadáver envuelto en una lona negra, atado con cadenas y los pies en un bloque de cemento… que esperaba a los buzos tras unas rocas.
El falso cadáver forma parte de una campaña del canal que llevó a la costa levantina mensajes irónicos en los que se patrocinaban los baños después de comer, las tapas de huevo con mayonesa de los chiringuitos o se denunciaban los grandes crímenes del verano, tales como llevar calcetines con chanclas. La estrategia, de Bungalow 25, pretendía sacar la publicidad de los circuitos convencionales y emplazarla en espacios donde nadie podía esperarla.
Fuente: yorokobu
Guerrilla marketing/Stunt

Guerrilla Stunt by Torke for Tequila Olmeca – a brand from Pernod Richard – in Istanbul, Turkey. The client wanted to remind people that Tequila with Salt and Lemon means fun, so we created a rain of fake lemon slices over the nightlife areas of the city. The slices had a code for an online riffle in which people could win a pass for the backstage of the band Faithless. The stunt also included Salt and Lemon glow in the dark stickers, that were put near bars that sell Olmeca.
Street stunt by Torke Boutique Guerrilla Agency for Tequila Olmeca in Istanbul from Torke on Vimeo.
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