Here’s a nice outdoor execution by RPA for the all-electric Honda Fit EV, which gets a remarkable 118 MPG. The billboard shows the car plugged into Honda’s iconic “H” logo, with a few letters turned off—leaving the word “On”—to emphasize the vehicle’s environmental friendliness. Of course, that stunt cuts both ways. Any use of electricity on billboards is a drain of resources, making it tougher to make conservation claims
Marco Tempest no es el mago que todos esperamos, no saca conejos de sombreros de copa o corta con una sierra asistentes femeninas en dos. Él no hace que la Estatua de la Libertad desaparezca de manera milagrosa. En cambio, este technoillusionista utiliza los dispositivos digitales en su engaño: iPods, Kinects, y la programación de las herramientas que estan mas fácilmente asociadas con un nuevo artista de los medios de comunicación. Cosa que efectivamente es.
Él es una figura muy popular en el circuito TEDTalk también, con las conversaciones anteriores sobre la magia y la narración de cuentos a través de realidad aumentada y otra en la que utiliza iPods como jugar a las cartas. Ahora está de vuelta con otra charla TED, pero esta vez se trata del misticismo científico Nikola Tesla, cuyo nombre todos sabemos de los “Doctor Who” Theme Song vídeos bobina de Tesla en YouTube.
En la charla, Tempestad utiliza una actualización digital en lo que se llama teatro de Tanagra, que fue muy popular en la primera parte del siglo pasado, donde el uso de espejos, una pequeña imagen de un actor que se proyecta en el escenario. En lugar de espejos Tempestad utiliza la asignación de proyección con imágenes proyectadas en un libro pop-up (y cara) para contar la historia de Tesla.
Se da a conocer las técnicas detrás de este mapeo de proyección interactiva en el vídeo que aquí os dejo..
How do you know when you’ve come up with the perfect marketing campaign idea that your client will love? You could lay on your office couch, have a nap, and wait for your secretary to think of it – à la Don Draper from Mad Man – or you could take the innovative approach of event marketing boutique, A Small Job.
The team at A Small Job have created an Ideas App on Podio to capture their ideas after creative meetings, before voting on them to decide which to pitch their clients. At times they’ve extended this process to include clients from the very beginning. On a recent project with Volkswagen, A Small Job set up a workspace with a team from VW to run the project, from sharing initial ideas to presenting renderings.
Creative Executive Director, Juan Pablo Sánchez has made a great video with his team to show you how they run their company, from handling supplier invoices to managing client projects on Podio:
“The increased transparency made possible by Podio has really improved our clients relations and the process of selecting campaign ideas. We’ve found by sharing a workspace on Podio, our clients understand our creative process better. It’s also a faster way of sharing ideas and selecting the best ones to take forward. As projects proceed Podio’s a great way to present and discuss work with our clients, without having to email things back and forth.” – Juan Pablo Sánchez, Creative Executive Director at A Small Job
This approach has certainly paid dividends for A Small Job. Juan Pablo explains: “we develop really creative ideas, a bit crazy you might say,” a dancing polar bear arriving on Oropesa beach for example. Their recent work for Trident chewing gum has landed them a nomination at the Cannes Lion festival. You can check it out here. The world’s largest puppet show from the Mestalla stadium, at half time between Valencia vs. Barcelona:
Carnival Cruise Lines is no fish out of water when it comes to advertising on land. Check out the clever out-of-home work it’s been doing lately, courtesy of ad agency Arnold. The fire-escape ad, in particular, is eye-catching. (Shame the water slide isn’t operational—it could snake down into a water-filled dumpster.) Two more executions after the jump—one with parrots atop a billboard, the other a taxi-top that uses GPS to tell people how far they are from port. Via Ads of the World.
Inside a box in the center of Stockholm, one person was arrested. Through a live broadcast on the web and on a billboard near anyone could watch what was happeninginside the room.
The door would open the box every hour, waiting for someone willing to trade places with citizens incarcerated.
What do you think was the reaction from people? The casebelow explains the entire campaign, showing how theSwedish Armed Forces succeeded in getting people tocare about new jobs open for enrollment.
Creation is the DDB Stockholm.
1. Playstation Projection Mapping
I came across this on the Digital Buzz Blog. It’s projection mapping with a nice twist. Instead of being emblazoned across some big building this is done within a confined space, it’s very clever and all done in one take.
2. The Ikea Apartment
Underground/metro/train stations are all the rage for pulling off stunts from flashmobs, to a virtual shopping store to a subway piano and even Ikea themselves are no strangers to using such locations. This time around they whacked it up a notch by building a fully functioning apartment using Ikea products – and even stuck a few real people in there. It’s a bit ‘big brother’ but with less annoying people, and there’s no toilet, but I don’t think Ikea make toilet bowls.
3. Ikea Sleepover
I’m sure you’ve heard of this – there was a Facebook Page called ‘I Wanna Have a Sleepover in Ikea‘ set up over two years ago. Ikea took inspiration from it and gave 100 of their Facebook Fans a chance to win a sleepover in Ikea Essex. It’s almost like crowd sourcing marketing ideas, which is exactly what social media is great for. But for all the great idea’s there’s countless others that are just not worth pursuing. The trick is to find and act upon the right ones.
4. Mini Fan The Flame
Car companies are pushing the boat out with social media, maybe seeing social media as a path to replicating the real world communities that built up around the Harley Davidson or Jeep brands. It’s lead to some interesting developments as you’ll see in the next few points.
This Facebook Campaign from Mini allows fans to win a Mini by liking its page. That sounds pretty dull so far but the Mini you could win is attached to a rope, you will be given a shot of fire to burn through that rope – if the rope breaks, the Mini is yours.
While I’m talking about Mini they did a great little Facebook game called Mini Maps last summer that seemed to have gone un-noticed by many. The game used Google maps to allow players race anywhere in the world. You could build tracks, race friends or even race strangers. The game is still available here.
5. Chevy Sonic Lets Do This
The Chevy Sonic brand are trying to entice consumers to do something new and fork out a fortune on buy a new Chevy Sonic. They’ve done a bunch of stunts so far – thrown one out of a plane, did a kickflip in one and made a music video with Ok Go. But the one that stands out for me is this one, where online clicks helped pushed a Chevy Sonic – attached to a bungee cord – closer to a 100 foot drop. After 2.5 million clicks the car was pushed over the edge. Admittedly I would’ve preferred this to hit the ground or blow up at the push of a click but the public vote/click angle is a very cool move.
6. Fashion Industry Exposed
Without giving too much away, this made me laugh.
7. Reebok Crossfit
This is the worlds largest, and longest, 3D street art created in London at the end of last year for Reebok. It may also give you vertigo.
8. Frog Marketing
Finally I thought this was sufficiently odd for inclusion. A French restaurant had difficulty in overcoming the perception of French cuisine in Russia. It was seen as over priced with small portions and involved frogs. Upon this premise bloggers, journalists, radio DJ’s and food critics were all sent a frog in a container, which caused a bit of a stir online and in the media. The frog could be exchanged for a free meal which earned the restaurant a load of publicity in return. The VO gets a bit OTT towards the end, claiming to have changed the perception of French food forever, but lets forgive it for that.
Here is a good example on how a mass meeting ( TED) will be in 2023 . From the imagination of Ridley Scott’s and his new film prometheus.
Mass audience, mass screens, robotics cameras, online twitts channels, and the most important think in my opinion the king , the speaker without tools, just one tool his speech.
In this chilly February, these open-air promos can stand out and boost sales!
Watch this Mall activation.. love it…
The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.
The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.
The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.
