Watch this Mall activation.. love it…

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.

The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.

The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.

Cada vez son más frecuentes las pantallas que se instalan en las calles o en el interior de establecimientos comerciales o estaciones de transporte público y en las que, además de información, puede verse publicidad. No existen cifras de seguimiento de la inversión que captan este tipo de soportes. Desde hace unos meses Zenith Vigía está realizando las primeras estimaciones. En esta ocasión la cifra estimada como inversión en Publicidad Exterior Digital es de 10,6 millones de euros.

Beatifull action for crhistmas.. check video

Here is the new campaign for its plublicitaire Volkswagen New Beetle 2012.

The promotion of this car is via standard posters (posters, bus shelters, magazines, walls, etc …) except that for each advertisement, augmented reality experience is available on your smartphone / tablet by downloading the application dedicated.

The video speaks for itself:

When you have a playful, smart-thinking, universal brand like Honda, everything about what you do just has to resonate with the overall brand positioning. How you talk, act, engage – it all has to be synchronised. What I love about this interactive experiential campaign is that it hooks and captivates (on the emotional side) and makes sense and ties in with their strapline and brand positioning (on the rational side). A marketers dream.

It’s a classic execution, I hope you enjoy their spirit too.

So September is the most stress month of the year for us. We are preparing Four different actions at the same time.

- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..

- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.

- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.

- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.

And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.

For this people who will like to know about all this projects a few advance of mockup´s..

3 D Mapping Billboard

3 D mapping is a hot trend and every brand wants to surf the trend.

They are still huge exterior displays affair that takes entire buildings and blocks, powerful and state of the art technology and of course…important budgets that only big brands can afford.

Brands such as ADIDAS came through with 3D sessions complete with its own DJ and musical display, RALPH LAUREN felt they needed to get into the craze and projected their own classy and unique brand personality on to building Façades, façades, façades…

But where and how will 3D Mapping evolve?  Folks at ACCESS AGENCY would say: AWAY FROM BUILDING FAÇADES AND INTO BILLBOARDS!

Take a look at this upcoming 3D Mapping Billboard for Mini by ACCESS AGENCY.  The concept breathes novelty and freshness.  It’s apparently not operational yet as it will be launching the new Mini Model in early 2012.

Can’t wait to see the results…

What do you think?  Is this “Augmented Reality” disguised as 3D Mapping?

Daniel Arenas Tello

Una de realidad aumentada mezclada con interactive billboard… como mola no?.. de Heineken.

Too much of a good thing is still too much and that is especially true of the sun. Sun Smart in Australia is reminding people with a creative billboard campaign that cutting out the sun exposure is easier than cutting out a skin cancer. Reach inside the “cancer cutout” and help yourself to some free SPF 30 sunscreen. Very clever.