So September is the most stress month of the year for us. We are preparing Four different actions at the same time.
- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..
- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.
- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.
- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.
And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.
For this people who will like to know about all this projects a few advance of mockup´s..
3 D mapping is a hot trend and every brand wants to surf the trend.
They are still huge exterior displays affair that takes entire buildings and blocks, powerful and state of the art technology and of course…important budgets that only big brands can afford.
Brands such as ADIDAS came through with 3D sessions complete with its own DJ and musical display, RALPH LAUREN felt they needed to get into the craze and projected their own classy and unique brand personality on to building Façades, façades, façades…
But where and how will 3D Mapping evolve? Folks at ACCESS AGENCY would say: AWAY FROM BUILDING FAÇADES AND INTO BILLBOARDS!
Take a look at this upcoming 3D Mapping Billboard for Mini by ACCESS AGENCY. The concept breathes novelty and freshness. It’s apparently not operational yet as it will be launching the new Mini Model in early 2012.
Can’t wait to see the results…
What do you think? Is this “Augmented Reality” disguised as 3D Mapping?
Too much of a good thing is still too much and that is especially true of the sun. Sun Smart in Australia is reminding people with a creative billboard campaign that cutting out the sun exposure is easier than cutting out a skin cancer. Reach inside the “cancer cutout” and help yourself to some free SPF 30 sunscreen. Very clever.
fantástico desarrollo de ddb en estocolmo para mcdonalds usando una pantalla gigante de leds y un acceso web a un sencillo interfaz para jugar al pong pero a lo bestia!!!
Directamente desde la página de Facebook a la valla . todo esto con el reclamo de un coche de por medio. Esta es la nueva acción de Mini para hacer protagonista al consumidor.
Orange created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.
durante la celebración del carnaval de río de janeiro, trident ubicó esta cabina en la zonas mas caliente donde los asistentes podían grabar videos de hasta 30 segundos que eran inmediatamente colgados en un canal de youtube:
me encantan este tipo de acciones que vinculan las marcas en momentos de ocio y sin interrumpir, brindando una experiencia complementaria a la que el usuario ha escogido.
l sueño de cualquiera que quiera hacer la mejor de las presentaciones puede estar cerca con lo que nos propone Microsoft Cinema, una pantalla de 243 pulgadas que permite que podamos interactuar de forma táctil sobre ella.
La pudimos ver por primera vez en el CeBIT celebrado en Alemania, y ha sido desarrollada por la división de Microsoft en el país europeo, con la ayuda de Stereolize, especialistas en la realización de presentaciones interactivas. Vamos a verla en funcionamiento:
Lógicamente pensar en este tipo de desarrollos con un destino doméstico no tiene sentido, sin embargo puede representar una herramienta ideal para presentaciones de grandes compañías o centros de congresos.
Como podéis ver en el vídeo, la tecnología permite que se puedan realizar desplazamientos y gestos multitáctiles sobre la pantalla. No vamos a tener unos brazos que nos permitan abarcar el tamaño de la pantalla, pero se vuelve realmente práctica en las zonas en las que tenemos control sobre la misma.
Mención aparte merece el diseño de la interfaz de la presentación, al más puro estilo Metro, que parece vamos a tener que acostumbrarnos a ver a menudo en productos de la firma de Redmond. Sólo falta que Microsoft de soporte a PowerPoint y unos cuantos de miles de euros que debe costar el invento, sino echad un vistazo a lo que hay detrás del mismo:
And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.
I invite you to check this work as a tool for planning and manage new campaigns..
ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.
We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.
