If you find yourself at the Vancouver Aquarium over the holidays, don’t be surprised if you see 94 colorful, floating jellyfish hanging from the ceiling of the Pacific Canada Pavilion gallery. Fear not, you haven’t over done it on the sherry again—they’re part of a new installation called Jelly Swarm from Tangible Intervention and origami artist Joseph Wu.
The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.
The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.
The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.
When you have a playful, smart-thinking, universal brand like Honda, everything about what you do just has to resonate with the overall brand positioning. How you talk, act, engage – it all has to be synchronised. What I love about this interactive experiential campaign is that it hooks and captivates (on the emotional side) and makes sense and ties in with their strapline and brand positioning (on the rational side). A marketers dream.
It’s a classic execution, I hope you enjoy their spirit too.
And here is the video from our last action in Mestalla Stadium ( Barça-Valencia ), The biggest puppet projection in the world. In my opinion one of the most difficult challenge in terms of action and execution.
Credits.-
JWT London
Jack Agency
ASMALLJOB
Poko
Facial recognition technology seems to be making a big entry in street and point of sale marketing strategies and brands such as Coca Cola, Kraft, Adidas and even The Venetian casino in Las Vegas are leading the way.
Adidas will be using the technology in shopping center screens to identify a person’s age in order to better serve ads that are most relevant to them. If you’re a 60 year old man, chances are you’re not much into flashy hipster style runners…
Kraft will use the technology in face scanning kiosks, depending on your age and gender, it will serve up different suggestions on how to best prepare you Kraft products.
The Venetian resort, hotel and casino in Las Vegas is now using the technology to suggest restaurants, clubs and all types of entertainment to their clients
But what is facial recognition and why is it such a controversial issue?
Facial recognition brings privacy issues because it can allow you to start from an anonymous face and end up sensitive information about any given person, a third of the time. This was demonstrated by a study from the Carnegie Mellon University’s Heinz College in Pittsburgh.
In order to better understand the debate it is fundamental to know that there are two types of facial recognition technology.
There is the type that can match you face to your identity, this is primarily used by law enforcement agencies around the world. Facebook and Google would also fall into this category, they both offer their own photo software which scans your pictures and suggests matches with pictures that include the same people.
The second category of facial recognition technology will only scan you face to get two types of information: gender and age.
The debate rages on but that does not seem to discourage brands such as Coca-Cola and Google to keep experimenting with the first category of facial recognition technology, moreover, the technology is starting to appear in the most unusual way, such as online dating agencies. Looking for a good looking mate? Let facial recognition technology take care of your quest.
As we wait for government regulators to step in, those who want to opt out of Facebook facial-recognition features can do so following these 4 easy steps…courtesy or the Los Angeles Times…
For there latest mission( Improve everywhere ) they constructed a custom wooden lectern with a megaphone holster and an attached sign that read, “Say Something Nice.” The lectern was placed in public spaces around New York and then left alone. We wanted to see what would happen if New Yorkers were given the opportunity to amplify their voices to “say something nice.”
Say Something Nice was produced by Improv Everywhere as part of the Guggenheim Museum exhibition stillspotting nyc. This is our second collaboration in the series, the first being The Mute Button.
Have you ever heard of the SHAZAM APP?
When I first saw it in action I was in a bar, a song came on and as we all wondered who the artist was, our ”Early adopter” friend takes out his Smartphone with the SHAZAM APP on and tells us that the APP will recognize the song, come up with the name of the song, and the name of the artist… and so it was.
The APP that started as a ”Impress your friends” APP has now evolved into a innovative way to promote your brand, how does it work?
While watching TV, if you have your SHAZAM APP turned on, when the commercial starts, the APP hears the song from the commercial and it immediately brings up discounts on the product, a web site or other fun things that other people watching the same commercial don’t get.
What are the advantages of this technology for advertisers? Here are a few:
1. People MIGHT actually watch your commercial instead of ”channel surfing”…
2. Ability to quantify engagement more accurately than with ratings.
3. Immediacy: SHAZAM takes you to the goodies in a flash, no need to enter or remembering a web site address…
4. Reports show that most Smartphone users use their Smartphone’s while watching TV…this APP just might be more than a decorative element on your Smartphone…
The APP world is certainly opening up exiting new channels and concepts to facilitate an effective Blended Marketing Strategy, this channel aims at the good old TV crowd that advertisers thought where lost for ever… Can Shazam change the momentum?
Would this catch on in Europe? How about Spain? Will it reduce the channel surfing?
ARTICLES THAT INSPIRED THIS POSTING:
YOUR SMARTPHONE IS LISTENING IN WHILE YOU WATCH TV: BY AD AGE
TRACTION FOR MUSIC-AND-SHAZAM ADS THAT REPLACED OLD NAVY’S SUPERMODELQUINS: BY AD AGE
Una de realidad aumentada mezclada con interactive billboard… como mola no?.. de Heineken.
Few pictures from our initial action of Pointless fun ( Trident) last week in BBK Bilbao Festival .
Doodle the car and you can win it!
Job in partner with Poko and Jack Agency
durante la celebración del carnaval de río de janeiro, trident ubicó esta cabina en la zonas mas caliente donde los asistentes podían grabar videos de hasta 30 segundos que eran inmediatamente colgados en un canal de youtube:
me encantan este tipo de acciones que vinculan las marcas en momentos de ocio y sin interrumpir, brindando una experiencia complementaria a la que el usuario ha escogido.
