September 11 last boys t-mobile to launch a new telephone rates “no surprises” on the bill filled the town of brighton false police fined you for no apparent reason, the fine was false, only DSE was published on the operator along with a detail:
A nice campaign for Reebok and FL stores in Spain. Looking for the next image of the reebok campaing in the street. A street marketing action taking pictures and data entry with our new system based in Android and tablets. in two weeks the results! hope you will like it
Between August 29 and September 3 last, the Scandinavian surfers were invited to stain all white clothing with a robot installed in the hall of the station in Stockholm.
The latter was controllable via the Facebook page of the brand and was able to draw on the clothes selected without moving on hangers.
This was mainly Sweden, Denmark, Finland and Norway and brought together on the pages of each country more than 22 000 people.
Have you ever heard of the SHAZAM APP?
When I first saw it in action I was in a bar, a song came on and as we all wondered who the artist was, our ”Early adopter” friend takes out his Smartphone with the SHAZAM APP on and tells us that the APP will recognize the song, come up with the name of the song, and the name of the artist… and so it was.
The APP that started as a ”Impress your friends” APP has now evolved into a innovative way to promote your brand, how does it work?
While watching TV, if you have your SHAZAM APP turned on, when the commercial starts, the APP hears the song from the commercial and it immediately brings up discounts on the product, a web site or other fun things that other people watching the same commercial don’t get.
What are the advantages of this technology for advertisers? Here are a few:
1. People MIGHT actually watch your commercial instead of ”channel surfing”…
2. Ability to quantify engagement more accurately than with ratings.
3. Immediacy: SHAZAM takes you to the goodies in a flash, no need to enter or remembering a web site address…
4. Reports show that most Smartphone users use their Smartphone’s while watching TV…this APP just might be more than a decorative element on your Smartphone…
The APP world is certainly opening up exiting new channels and concepts to facilitate an effective Blended Marketing Strategy, this channel aims at the good old TV crowd that advertisers thought where lost for ever… Can Shazam change the momentum?
Would this catch on in Europe? How about Spain? Will it reduce the channel surfing?
ARTICLES THAT INSPIRED THIS POSTING:
YOUR SMARTPHONE IS LISTENING IN WHILE YOU WATCH TV: BY AD AGE
TRACTION FOR MUSIC-AND-SHAZAM ADS THAT REPLACED OLD NAVY’S SUPERMODELQUINS: BY AD AGE
It’s awesome to see that our last consultancy job for Aston Martin’s launch of the Cygnet in March is starting to pay off for them.
The challenge was to create a “New Media Marketing Roadbook’’ in order to help Aston Martin with concrete activation tools and ideas. One of these was the “Co-Branded Event” in collaboration with cool brands that can connect with their brand.
As you can see here Aston Martin is Co-Branding with the famous Parisian concept store Colette by creating a limited edition of the Cygnet: the Colette Cygnet, Well Done!
Blended marketing is essentially a mix of both internet marketing and traditional offline marketing methods to create a more complete, overall marketing and business development strategy. Many businesses fail to integrate both internet marketing and traditional marketing strategies together. By taking advantage of the strengths of both an internet marketing and traditional marketing strategy, you will better position yourself and/or your business for greater success.
The idea of a blended marketing strategy is to create a complete marketing strategy which takes advantage of the various strengths of both an internet marketing strategy and a traditional marketing strategy where you work to increase your search engine rankings and internet exposure, while at the same time increasing your reach and exposure offline as well.
Different aspects of a blended marketing strategy can be for example, utilizing an email marketing campaign in conjunction with a direct mail campaign to provide a specific promotion to a select group of recipients. Some email marketing systems provide a service where they will also send a direct mail piece to your email list provided you have addresses for each recipient in your list. This is just a high level example of how a blended marketing strategy can work to ensure broader reach from multiple fronts.
Benefits of a Blended Marketing
The benefits of a blended marketing strategy are vast allowing you truly grow your business at a much more rapid pace than if you didn’t have one. A blended marketing strategy allows you to:
These are just a few of the many benefits in which a blended marketing strategy can provide.
Creating a Blended Marketing Strategy
Creating a blended marketing strategy isn’t all that difficult if you know your target audience and have identified how to reach them. From that point, you can craft a marketing strategy that will allow you to reach your target audience through multiple fronts to ensure your message is heard.
The first step is to conduct market research (yes you have to do this and you cannot skip this step). When conducting market research you need to identify:
The second step is to begin crafting your blended marketing strategy to incorporate the various resources available to reach your market. This is where the fun begins! Be creative with this and make sure you explore all possible options to get your message out to market. For example, you may want to include the various resources to syndicate your content not just for online purposes but also for offline purposes, such as industry magazines and journals. If you are creating an email marketing campaign, how will you mirror this effort offline through direct mail pieces? If you are going to utilize the Third Tribe concept for your online marketing, what real-world business networking and industry convention events are you going to attend to create brand awareness? Consider how you are going to integrate social media into your blended marketing and how can you drive people to follow you from your offline efforts?
The best way to create a blended marketing strategy is to mirror your online marketing efforts with potential real-world offline efforts that my accomplish the same if not similar task as your online efforts. Simply ask yourself: “Self, what offline marketing effort would be similar to this online marketing effort” then make a list of all related marketing strategies and decide which to integrate into your complete blended marketing strategy. Dedicate a lot of quality time to this process, because the more time you spend on market research and development to create your blended marketing strategy, the more effective your blended marketing strategy will be.
I hope you found this information useful and will apply what you’ve learned to create your own blended marketing strategy for whatever your business maybe.
Article Source: http://EzineArticles.com/3836236
Muy bueno esta acción de una marca de bebidas Honest Tea. La acción es simple tu decides si lo pagas o no. Así puedes ver cada ciudad lo honesta que es. Si lo hacemos en España que pasaría. Quien sería mas honesto Sevilla?Madrid? Barcelona?. .. se aceptan apuestas..
And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.
I invite you to check this work as a tool for planning and manage new campaigns..
ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.
We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.
A small Mexican brewery called Minerva has brewed several new beers targeted specifically at gay drinkers. Purple Hand Beer and Salamandra, supposedly the world’s first “queer beers,” are already available in some bars and restaurants in Guadalajara, Mexico City, Puerto Vallarta and Los Cabos, according to reports. The “artisan honey-ales” are made with organic honey and malt, giving them an orange flavor, which the brewer believes appeals to gay communities. Also, in a nice touch, the labels (which reference gay themes) are designed to be unglued and worn as a symbol of gay pride. It’s an interesting idea, and some people will surely try the stuff just on principle. But can you really expect someone to like the flavor of something based on whether they’re straight or gay? One thing’s for sure: They won’t be packaging this stuff inside dead rodents like the Scottish do. Via PSFK.
