Taking its tagline ‘Red Bull gives you wings’ to the (il)logical extreme, the energy drink manufacturer is funding an out-of-this-world extreme skydive and streaming online an attempt to break the speed of sound by freefall.

The Red Bull Stratos mission will see skydiver Felix Baumgartner rising to an incredible 120,000 feet (approx 23 miles) above the Earth in a stratospheric balloon. Once on the edge of space, Baumgartner will freefall back to land and attempt to break the speed of sound as he does so – a feat never before accomplished – and then turn his supersonic attempt into a parachute jump.

Red Bull Media House partnered with YouTube to live-stream the event, allowing people to view Baumgartner’s descent either on the Stratos mission website, YouTube or the Red Bull Facebook page. In order to create this high-altitude coverage, the brand also collaborated with Riedel Communications, FlightLine Films and 3G Communications, to build a flying production studio complete with over 35 moving and still image cameras, two ground-based optical tracking systems, and three POV cameras on Baumgartner’s body.

Over on the Stratos Mission website, Red Bull has provided a wealth of information about the science, the tech and the team behind the jump.

Contagious Insight /

The advent of branded content has sadly resulted in many brands creating sub-standard, TV-like content – effectively little more than grossly extended TV ads. This misses a huge opportunity to connect with audiences that might be underserved by traditional entertainment offerings. The fact that entertainment is the most funded category on Kickstarter would demonstrate that neither broadcasters nor brands have managed to find these audiences nor, in the case of brands, resist their natural urges to make overly-long online commercials.

In contrast, the Stratos mission is set to provide genuinely thrilling online content that will not only attract an audience but also inevitably garner plenty of earned media in the process (a man falling from space at supersonic speeds is a shoo-in for a slot on any news show). Beyond the fall itself, Red Bull has also provided a wealth of supporting content and info for those people wishing to get more deeply involved with the project.

Earlier this year, Google’s VP of TV and Entertainment Robert Kyncl outlined where he thought the future of online content was heading, saying ‘People went from broad to narrow [in terms of the type of content they watch], and we think they will continue to go that way – spend more and more time in the niches.’

The advice is therefore reasonably clear – make content people want to watch and can’t find anywhere else, or prepare to be ignored.

www.redbullstratos.com

Spotify has partnered with Bacardi to take emerging artists on the road in the US. Spotify’s Big Green Bus is currently up for halts in LA, San Francisco, Portland, St. Louis, New Orleans and Miami, with additional venues to be added on the way. This is the first time the music-streaming service has been a part of a live music tour.

Tour artists in the early line-up include the likes of Grouplove, Geographer and The Henry Clay People. Those stepping aboard the bus will find a Bacardi VIP Bar, along with an interactive boom box they can sync with their smartphones.

Spotify will also roll out a Facebook app featuring video of artists’ sessions, along with playlists and photos from Spotify’s Instagram account. The music-streaming outfit will also post video content from tour stops on partner network Yahoo Music.

“This partnership with Bacardi is an extension of our successful Spotify House at this year’s SXSW where we were able to create a live experience that spoke to our users’ passion for music and love of social media,” says Erin Clift, vp, global marketing solutions, Spotify.

Spotify is integrated within the drinks brand’s latest Facebook app, the Bacardi PartyStarter, which helps users throw a custom party along with a distinctive Spotify playlist.

To celebrate its 15 years, colette did not want to make just a small party with friends(already for 10 years!)

but saw the big picture by holding its carnival!

During a weekend in a tent of 4000m2, colette has gone beyond its walls to unite his friends,

designers, artists, and customers around a festive day with many activities, exclusives and surprises!

Food booths, design, beauty, fashion and musical entertainment, sports, arts or for children …

All in a cheerful and quirky universe for a memorable adventure!

In recalling the values ​​of colette, pleasure above all, in the idyllic setting of the Tuileries Gardens,

colette the carnival was a huge carnival for kids and adults!

It was the first time the Tuileries Gardens accept such an event, open to the public,

linked to a house, and we thank all our partners who made it possible

OUTSTANDING event!

1. Playstation Projection Mapping

I came across this on the Digital Buzz Blog. It’s projection mapping with a nice twist. Instead of being emblazoned across some big building this is done within a confined space, it’s very clever and all done in one take.

2. The Ikea Apartment

Underground/metro/train stations are all the rage for pulling off stunts from flashmobs, to a virtual shopping store to a subway piano and even Ikea themselves are no strangers to using such locations. This time around they whacked it up a notch by building a fully functioning apartment using Ikea products – and even stuck a few real people in there. It’s a bit ‘big brother’ but with less annoying people, and there’s no toilet, but I don’t think Ikea make toilet bowls.

3. Ikea Sleepover

I’m sure you’ve heard of this – there was a Facebook Page called ‘I Wanna Have a Sleepover in Ikea‘ set up over two years ago. Ikea took inspiration from it and gave 100 of their Facebook Fans a chance to win a sleepover in Ikea Essex. It’s almost like crowd sourcing marketing ideas, which is exactly what social media is great for. But for all the great idea’s there’s countless others that are just not worth pursuing. The trick is to find and act upon the right ones.

4. Mini Fan The Flame

Car companies are pushing the boat out with social media, maybe seeing social media as a path to replicating the real world communities that built up around the Harley Davidson or Jeep brands. It’s lead to some interesting developments as you’ll see in the next few points.

This Facebook Campaign from Mini allows fans to win a Mini by liking its page. That sounds pretty dull so far but the Mini you could win is attached to a rope, you will be given a shot of fire to burn through that rope – if the rope breaks, the Mini is yours.

While I’m talking about Mini they did a great little Facebook game called Mini Maps last summer that seemed to have gone un-noticed by many. The game used Google maps to allow players race anywhere in the world. You could build tracks, race friends or even race strangers. The game is still available here.

5. Chevy Sonic Lets Do This

The Chevy Sonic brand are trying to entice consumers to do something new and fork out a fortune on buy a new Chevy Sonic. They’ve done a bunch of stunts so far – thrown one out of a plane, did a kickflip in one and made a music video with Ok Go. But the one that stands out for me is this one, where online clicks helped pushed a Chevy Sonic – attached to a bungee cord – closer to a 100 foot drop. After 2.5 million clicks the car was pushed over the edge. Admittedly I would’ve preferred this to hit the ground or blow up at the push of a click but the public vote/click angle is a very cool move.

6. Fashion Industry Exposed

Without giving too much away, this made me laugh.

7. Reebok Crossfit

This is the worlds largest, and longest, 3D street art created in London at the end of last year for Reebok. It may also give you vertigo.

8. Frog Marketing

Finally I thought this was sufficiently odd for inclusion. A French restaurant had difficulty in overcoming the perception of French cuisine in Russia. It was seen as over priced with small portions and involved frogs. Upon this premise bloggers, journalists, radio DJ’s and food critics were all sent a frog in a container, which caused a bit of a stir online and in the media. The frog could be exchanged for a free meal which earned the restaurant a load of publicity in return. The VO gets a bit OTT towards the end, claiming to have changed the perception of French food forever, but lets forgive it for that.

Belle performance de Skip dans un centre commercial d’Afrique du Sud. Plus de 2000 mobiles en bouteilles recyclées d’un blanc immaculé sortent de l’immense machine à laver au milieu du hall. Cette création artistique réalisé par The Jupiter Drawing Room intervient pour le lancement d’un nouveau produit détergeant Skip : Skip Fibre intelligent.

From the 2012 event track research done by the event marketing institute (USA). I have found many key important information for us. Information that will help us to be more accurate and will improve the knowledge of our clients.

The use of social media in order to amplify events and experiential marketing campaigns is know like a commodity. Many clients request this in Briefings and want to sprite messages with social media. Bad the question is where to go?. where the consumers are?.. guess this char will answer many questions..

September 11 last boys t-mobile to launch a new telephone rates “no surprises” on the bill filled the town of brighton false police fined you for no apparent reason, the fine was false, only DSE was published on the operator along with a detail:

 

A nice campaign for Reebok and FL stores in Spain. Looking for the next image of the reebok campaing in the street. A street marketing action taking pictures and data entry with our new system based in Android and tablets. in two weeks the results! hope you will like it

Between August 29 and September 3 last, the Scandinavian surfers were invited to stain all white clothing with a robot installed in the hall of the station in Stockholm.
The latter was controllable via the Facebook page of the brand and was able to draw on the clothes selected without moving on hangers.

This was mainly Sweden, Denmark, Finland and Norway and brought together on the pages of each country more than 22 000 people.