Blended marketing is essentially a mix of both internet marketing and traditional offline marketing methods to create a more complete, overall marketing and business development strategy. Many businesses fail to integrate both internet marketing and traditional marketing strategies together. By taking advantage of the strengths of both an internet marketing and traditional marketing strategy, you will better position yourself and/or your business for greater success.

The idea of a blended marketing strategy is to create a complete marketing strategy which takes advantage of the various strengths of both an internet marketing strategy and a traditional marketing strategy where you work to increase your search engine rankings and internet exposure, while at the same time increasing your reach and exposure offline as well.

Different aspects of a blended marketing strategy can be for example, utilizing an email marketing campaign in conjunction with a direct mail campaign to provide a specific promotion to a select group of recipients. Some email marketing systems provide a service where they will also send a direct mail piece to your email list provided you have addresses for each recipient in your list. This is just a high level example of how a blended marketing strategy can work to ensure broader reach from multiple fronts.

Benefits of a Blended Marketing

The benefits of a blended marketing strategy are vast allowing you truly grow your business at a much more rapid pace than if you didn’t have one. A blended marketing strategy allows you to:

• Gain Greater Exposure
• Market to the Same Audience Through Multiple Online and Offline Marketing Efforts
• Track the Effectiveness of Various Campaign Efforts
• Identify the Strengths of both Online and Offline Marketing Strategies
• Create Multiple Promotions for Various Marketing Strategies
• Generate Multiple Sources to Feed Your Sales Funnel
• Create Brand Awareness Online and Offline
• Market Products/Services Both Online and Offline
• Present Yourself as a Strong, Stable Business
• Increase Sales

These are just a few of the many benefits in which a blended marketing strategy can provide.

Creating a Blended Marketing Strategy

Creating a blended marketing strategy isn’t all that difficult if you know your target audience and have identified how to reach them. From that point, you can craft a marketing strategy that will allow you to reach your target audience through multiple fronts to ensure your message is heard.

The first step is to conduct market research (yes you have to do this and you cannot skip this step). When conducting market research you need to identify:

• Who Your Target Audience Is
• Where They Hang Out
• How to Reach Them
• What are Their Needs
• How You Can Fill Their Need
• Will They Buy
• Identifying a market for whatever you are offering is essential to the success of any business whether online or off.

The second step is to begin crafting your blended marketing strategy to incorporate the various resources available to reach your market. This is where the fun begins! Be creative with this and make sure you explore all possible options to get your message out to market. For example, you may want to include the various resources to syndicate your content not just for online purposes but also for offline purposes, such as industry magazines and journals. If you are creating an email marketing campaign, how will you mirror this effort offline through direct mail pieces? If you are going to utilize the Third Tribe concept for your online marketing, what real-world business networking and industry convention events are you going to attend to create brand awareness? Consider how you are going to integrate social media into your blended marketing and how can you drive people to follow you from your offline efforts?

The best way to create a blended marketing strategy is to mirror your online marketing efforts with potential real-world offline efforts that my accomplish the same if not similar task as your online efforts. Simply ask yourself: “Self, what offline marketing effort would be similar to this online marketing effort” then make a list of all related marketing strategies and decide which to integrate into your complete blended marketing strategy. Dedicate a lot of quality time to this process, because the more time you spend on market research and development to create your blended marketing strategy, the more effective your blended marketing strategy will be.

I hope you found this information useful and will apply what you’ve learned to create your own blended marketing strategy for whatever your business maybe.

Article Source: http://EzineArticles.com/3836236

Muy bueno esta acción de una marca de bebidas Honest Tea. La acción es simple tu decides si lo pagas o no. Así puedes ver cada ciudad lo honesta que es. Si lo hacemos en España que pasaría. Quien sería mas honesto Sevilla?Madrid? Barcelona?. .. se aceptan apuestas..

And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

A small Mexican brewery called Minerva has brewed several new beers targeted specifically at gay drinkers. Purple Hand Beer and Salamandra, supposedly the world’s first “queer beers,” are already available in some bars and restaurants in Guadalajara, Mexico City, Puerto Vallarta and Los Cabos, according to reports. The “artisan honey-ales” are made with organic honey and malt, giving them an orange flavor, which the brewer believes appeals to gay communities. Also, in a nice touch, the labels (which reference gay themes) are designed to be unglued and worn as a symbol of gay pride. It’s an interesting idea, and some people will surely try the stuff just on principle. But can you really expect someone to like the flavor of something based on whether they’re straight or gay? One thing’s for sure: They won’t be packaging this stuff inside dead rodents like the Scottish do. Via PSFK.

From LeoBurnett Ageny here is a good example of how to integrate traditional media with 2.0 tools with new guerrilla marketing actions. I have to say that i´m impress about it. .. just watch the video!.

What is Experience Marketing?

Experience marketing is an evolved form of event marketing which goes beyond the traditional interruptive model, to create physical and digital brand experiences that serve to powerfully demonstrate the value of a brand and its product or service and its relevance to the needs, wants and expectations of the audience. Experience marketing communicates this value authentically and in a highly targeted manner with an eye towards generating specific, measurable audience behaviors.

The Transition to Experience Marketing

While the percentage of those companies embracing experience marketing has remained constant from last year to this one (32%, both years), the reasons companies are making this transition has shifted (Figure 16).

Last year, 17 percent of those responding said they were moving to experience marketing to raise awareness, yet 48 percent cited that reason this year. This is a compelling point: senior marketers and sales leadership now see experience marketing as a means to create or increase awareness, an objective that has traditionally been seated within above-the-line channels such as broadcast or print advertising.

The second most popular reason for deploying experience marketing is rooted firmly in driving revenue: 39 percent of respondents indicated that they deploy experience marketing to motivate purchase behavior.

Source: Eventview2010 from event marketing institute

Thinking about experiential marketing and new trends. A clear view about how marketing is going to be in the next years.