And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

Sega is installing urinal gaming systems around Tokyo that allow you to play games with your fluids. A pressure sensor in the urinal measures the strength and location of your flow and sends the feedback to a video screen mounted at eye level. The Toylet sytem has four different games you can play: “Mannekin Pis,” named after the famous statue, that measures how hard you can pee; “Graffiti Eraser,” where you act as a firehose washing graffiti off a wall; “The Northern Wind, The Sun and Me,” where you, the deeply perverted north wind, encounter a busty girl in a nice dress and decide to go for a panty shot (the harder the wind blows, the higher the skirt goes); and “Battle! Milk From Nose,” where your urine becomes milk being squirted from a nose, and your squirts are compared to those of the last person to use the urinal. If you’re particularly proud of your pee and carry your USB drive to the bathroom, you can save your scores on the stick for later. Ads are served up in between games. So, advertisers, if you want your product to be associated with urination, do not miss this opportunity. Predictably, one of the ads now running is for beer.

Consumers are embracing new media experiences with staggering speed, with digital transformation driving audience fragmentation to a level not seen before, while impacting all segments, says PricewaterhouseCoopers in its Global Entertainment & Media Outlook 2010-2014.
But that’s not necessarily bad news.
“Some companies perceive the continuing fragmentation of the market as a threat, but it should be seized upon as an opportunity,” says Marcel Fenez, global leader of PwC’s entertainment & media practice. “It offers companies the chance for creativity around the approaches to their buyers, be it via traditional channels to market or, more importantly, by embracing social media. Either way, it’s imperative that they capture the hearts, minds and money of these consumers.”
The consultancy says it is up to the industry to anticipate and identify where they are heading and pre-empt the needs and wants of consumers. It believes that three themes will emerge from changing consumer behaviour:

The rising power of mobility and devices. Consumers are increasingly demanding ubiquity, with content flowing across different devices to support ever-greater interactivity and convenience. They are using mobile in new ways, and downloading ever-increasing numbers of mobile apps to support their lifestyles. The ability to consume and interact with content anywhere, anytime – and to share and discuss that content experience with other people via social networks – will become an increasingly integral part of people’s lives.

The growing dominance of the Internet experience over all content consumption. Using the Net is one of the great unifying experiences of the current era for consumers everywhere – and their expectation of Internet-style interactivity and access to content will continue to expand across media consumption. This trend is initially at its clearest in TV, though people are already consuming magazines and newspapers on Internet-enabled tablets, and streaming personalised music services such as Pandora in preference to buying physical CDs, or even digital downloads.

Increasing engagement and readiness to pay for content – driven by better consumption experiences and convenience. Ongoing fragmentation means that media offerings will need greater consumer engagement and quality to get themselves heard – and paid. Consumers are more willing to pay for content when accompanied by convenience and flexibility in usage, personalisation , and/or a differentiated experience that cannot be created elsewhere.

“Historically reading books or newspapers has been a solitary activity,” says Fenez. “However, the combination of digital access, mobility and social networking is seeing consumption of all forms of media migrate from a solo activity towards being a social experience with viewers use social networking forums to discuss and share their views and content.”