Dan Roam was one of the key note speakers at the annual IFVP-conference (International Forum for Visual Practitioners) in August. The conference was held in San Francisco, the place-to-be for a visual practitioner. (Back in the seventies Bay Area was the breeding ground for the emerging Graphic Facilitation field and has been the home for a number of Graphic Facilitators ever since. Check for example The Grove out which is one the the pioneers).
Dan Roam is not a graphic facilitator as such. But he is a visual thinker and with his book “The Back of the Napkin” he showed the world how simple stick figures could convey very complex problems. His key note speak at the conference told the story of his visual explanation about the american health care system that in a short time made it all the way to the White House. (Check it out, its great!)
The visual practice is growing and has an important place in the world, Dan Roam argued. If we are able to create overview in complex systems and issues, we will be able to make much better decisions in the future. If you take a closer look at the graphic recording above, you will see that the most important role for the visual practitioners is to address and reduce complexity and uncertainty and add value to the conflicts of the world.

today is the last day of regular work for us. So we will be back the 24th of August.

Enjoy your holidays!

Como no podía ser de otra forma aquí tenemos a AXE que se puso a patrocinar la teta de esta seguidora de Paraguay  a quien la marca AXE por medio de un patrocinio de última hora, se  gano un dinero extra. Eso si a cambio de su teta derecha.

Aquí os dejo las imagenes..

Cannes Ambient Media Grand Prix was given to Teletransporter, by argentine beer brand Andes. Argentines love to go to bars, but their girlfriends hate that they do so. To solve this problem, soundproof cabins were installed at bars in Mendoza. Inside it, the boys could choose the ambient noise to endorse the excuse they’d give their girlfriends on the phone.

En Londres, Paris o Rio han aparecido estos Pop-up Retail o tambien llamadas tiendas efimeras. como otra forma de ver los partidos de fútbol del mundial. Son satélites del gran evento que es el mundial. Siéntate y disfruta

Este tipo de montajes efímeros están consiguiendo una buena penetración y uso por parte de las marcas y las cuidades. Si miramos en España veremos como por ejemplo ayer mismo en Madrid teniamos un montaje en la calle de Hyundai para seguir el partido de España.Donde pudimos ver balones gigantes tematizados, bailarinas del mundial, una megapantalla de leds exterior y mucha, mucha gente.

En Paris sin embargo tienen el Fifa Fan Fest de Paris evento público que aglomera a más de 40.000 personas alrededor de la pasión del fútbol. Montaje ya de grandes vuelos podemos ver megapantallas de leds de última generación, voladas en gruas, multiples actividades de activación de los sponsors.

Para acabar como ayer le ganamos a Portugal os enseño el que ERA el FIFA FAN FEST de Lisboa ( Portugal)…

Here are the selections by the Film jury at Cannes for the world’s top commercials that first aired between March 1, 2009, and April 30, 2010.

GRAND PRIX WINNER
BRAND – Old Spice
SPOT – “The Man Your Man Could Smell Like”
AGENCY – Wieden + Kennedy, Portland, Ore.
COUNTRY – USA

(CLICK TO PLAY)

17 GOLD LION WINNERS
BRAND – 13th Street Horror Channel
SPOT – “Last Call”
AGENCY – Jung Von Matt, Hamburg
COUNTRY – Germany

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BRAND – Axe
SPOT – “Cleans Your Balls”
AGENCY – BBH, New York
COUNTRY – USA

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BRAND – Canal+
SPOT – “Closet”
AGENCY – BETC Euro RSCG, Paris
COUNTRY – France

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BRAND – Car One
SPOT – “Inheritance”
AGENCY – Leo Burnett, Buenos Aires
COUNTRY – Argentina

(CLICK TO PLAY)

BRAND – Foster’s VB
SPOT – “Regulars”
AGENCY – Droga5, Sydney
COUNTRY – Australia

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BRAND – Fruit By The Foot
SPOT – “Replacement”
AGENCY – Saatchi & Saatchi, New York
COUNTRY – USA

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BRAND – Gatorade
SPOT – “Replay”
AGENCY – TBWA\Chiat\Day, Los Angeles
COUNTRY – USA

(CLICK TO PLAY)
Note: Gatorade was honored for the documentary itself. This is the trailer for it.

BRAND – Johnnie Walker
SPOT – “The Man Who Walked Around The World”
AGENCY – BBH, London
COUNTRY – United Kingdom

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BRAND – New Cinema Film Festival
SPOT – “Crying”
AGENCY – Conill Saatchi & Saatchi, Torrance, Calif.
COUNTRY – USA

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BRAND – Puma
SPOT – “Hardchorus”
AGENCY – Droga5, New York
COUNTRY – USA

(CLICK TO PLAY)

BRAND – Puma
SPOT – “Hardchorus Italy”
AGENCY – Droga5, New York
COUNTRY – USA

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BRAND – The Topsy Foundation
SPOT – “Selinah”
AGENCY – Ogilvy, Johannesburg
COUNTRY – South Africa

(CLICK TO PLAY)

BRAND – Tropicana
SPOT – “Arctic Sun”
AGENCY – BBDO, Toronto
COUNTRY – Canada

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BRAND – Vonage
SPOT – “Karen”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

(CLICK TO PLAY)

BRAND – Vonage
SPOT – “Rattle”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

(CLICK TO PLAY)

BRAND – Vonage
SPOT – “Dinner Plans”
AGENCY – TBWA\Chiat\Day, New York
COUNTRY – USA

(CLICK TO PLAY)

BRAND – WWF
SPOT – “Monkey”
AGENCY – Leo Burnett, Sydney
COUNTRY – Australia

(CLICK TO PLAY)

Consumers are embracing new media experiences with staggering speed, with digital transformation driving audience fragmentation to a level not seen before, while impacting all segments, says PricewaterhouseCoopers in its Global Entertainment & Media Outlook 2010-2014.
But that’s not necessarily bad news.
“Some companies perceive the continuing fragmentation of the market as a threat, but it should be seized upon as an opportunity,” says Marcel Fenez, global leader of PwC’s entertainment & media practice. “It offers companies the chance for creativity around the approaches to their buyers, be it via traditional channels to market or, more importantly, by embracing social media. Either way, it’s imperative that they capture the hearts, minds and money of these consumers.”
The consultancy says it is up to the industry to anticipate and identify where they are heading and pre-empt the needs and wants of consumers. It believes that three themes will emerge from changing consumer behaviour:

The rising power of mobility and devices. Consumers are increasingly demanding ubiquity, with content flowing across different devices to support ever-greater interactivity and convenience. They are using mobile in new ways, and downloading ever-increasing numbers of mobile apps to support their lifestyles. The ability to consume and interact with content anywhere, anytime – and to share and discuss that content experience with other people via social networks – will become an increasingly integral part of people’s lives.

The growing dominance of the Internet experience over all content consumption. Using the Net is one of the great unifying experiences of the current era for consumers everywhere – and their expectation of Internet-style interactivity and access to content will continue to expand across media consumption. This trend is initially at its clearest in TV, though people are already consuming magazines and newspapers on Internet-enabled tablets, and streaming personalised music services such as Pandora in preference to buying physical CDs, or even digital downloads.

Increasing engagement and readiness to pay for content – driven by better consumption experiences and convenience. Ongoing fragmentation means that media offerings will need greater consumer engagement and quality to get themselves heard – and paid. Consumers are more willing to pay for content when accompanied by convenience and flexibility in usage, personalisation , and/or a differentiated experience that cannot be created elsewhere.

“Historically reading books or newspapers has been a solitary activity,” says Fenez. “However, the combination of digital access, mobility and social networking is seeing consumption of all forms of media migrate from a solo activity towards being a social experience with viewers use social networking forums to discuss and share their views and content.”

Another experience from Cirque Du Soleil on water in Dubai. This is the type of state of the art shows..

Using the same characters, the below is an example of how most brands attempt (and fail) to maintain a relationship with a consumer after engaging them at a live event.

Danny (Brand): Thanks for participating.  Glad you enjoyed the experience.

Jayme (Consumer): I really love your brand!

Danny: Can we get your email to send special offers and events info?

Jayme: I’d rather not.  Last time I gave out my email they bombarded me with spam. Maybe I could “Fan” you on Facebook?

Danny: Email is easier for us.

Jayme: But not for me.  Thanks anyways—Bye!

Agencies classify consumers by tracking and studying their habits.  They skew and segment them into every conceivable form of end user; picking apart lifestyle traits, spending routines, trendsetter tendencies, etc.  This allows agencies to sort people into groups of loyalists, influencers, early adopters…or other colorful tabulations.

No matter how consumers are classified today, they have one thing in common that will keep brands guessing:  freedom to change “preferred methods” of communication—any time.

Brands typically provide one type of communication branch to consumers to keep the conversation going after live event engagement.  Unfortunately, this inflexible approach engages some consumers, but alienates many more.

To survive the consumer conversation, I’d recommend most brands/agencies start and maintain a relationship during and after a live event with these key points in mind.

Be Adaptable. Use whatever communication tool your consumer may be using.  This earns trust by proving a brand embraces a consumer’s preferred method of communicating.

Let Consumers Decide. The smartest brands embrace their own branded social media sites and also the social sites of their pied pipers. Let the consumer continue the conversation on their own terms.

All for One. Come to grips with the fact that people across all demographics are using every form of communication possible.  Sure, maybe not all with you, but nobody just texts or simply tweets.

It’s Not You, It’s Me. Go after your audience, of course.  But it’s also imperative to give them an easy roadmap to connect with you too.  The experience shouldn’t be more about you – the brand, but about them – the consumer.

Friendship is Reciprocal. We’ve all lost friends because we didn’t stay in touch.  Once the conversation starts, keep them interested.  Update, tweet, and don’t make promises you can’t keep.  Did you promise special offers IF they sign-up or add you? You better hold up your end of the conversation.

The days of a consumer easily sharing their email address and name are almost gone.  Many people prefer to “Friend” or “Fan” a brand for exclusive news and fan/friend discounts (please post an update at least once a week).  And don’t forget mobile.  The real-time, onsite information at any event can be an amazing experience for your consumers, if you’ve thought your mission out.

There are so many opportunities for your brand to extend engagement.  This is just the beginning of a great conversation.  Now go on, talk amongst yourselves.

Article from my friends and partners of Attack Marketing group.