Wow,

Again we are very happy to be in the best graphic design book ( annual) for Spain. The Select J. this year they have publish our agency auto promotional campaign named “Se ofrece canguro para tu marca, por campañas o por semanas” .

Thanks for select us as one of the best Spanish campaigns.

JP

Dear Friends, followers and more..

I will like to thank you for follow us , for share wish us, for be part of this new community of high talent people in ASMALLJOB. The place that looks like more and more creative talent people wants to come to work, to share and to learn with us.

For the next 2012 i will like to continue this way with you and follow our new Moto. Moto that guess you will love it.

DO SMALL THINKS

WITH GREAT LOVE.

Juan Pablo Sánchez,Creative Executive Director

This days i been reading few books and i will like to share with you some of my highlight sentences. Hope you will enjoy it.

• You will find that a good idea has, as it were, self expanding qualities. It stimulates those who see it to add to it. Thus possibilities in it withc you have overlooked will come light.
• In advertaisment an idea results from a new combination of specific knowledge about product and people with general knowledge about life and events.
• The habit of mind wich leads to a search for relationships betweem facts becomes of the highest importance in production of ideas.
• Pareto: namely, that an idea is nothing more nor less that a new combination of old elements.
• Coworking provides a way to be independent and connect with others, but just finding a room with desks and internet won´t cut it. Someone MUST step forward to create and hold the space where productive work and a saturated sense of community can happen at any time. In a coworking space, the catalyst prepares the space so that no attention needs to be paid to the environment, and instead attention can be paid to each other and the work.
• Coworking is a state of mind, a community and most important a unique global movement. But figuring out how to get the most out of this new, rapdly expanding concept of working can be difficult if you don´t know where to look.
• Indivivuals often seek out membership at a coworking space becouse they either feel isolated or becouse they are coming up against productivity barries. These folks don´t need an internet connnection and a desk. they already have that. What They need is a coworking community where they can work alongside others.

So with this inspirational quotes i will like to share with you what is going to be asmalljob the next year. It´s going to be a space where creativity flows with an enviroment and agency design that will help and encourage people to have fun, enjoy and play. A space where ideas will flow like the water.  I will like to present you the new asmalljob!..

BE WATER MY FRIEND..

The Experiential Marketing Forum, a leading think tank of marketing industry professionals with more than 12,500 members around the globe, today announces the addition of Andrew Loos, Co-Founder and CXO at Attack! to its advisory board. Loos brings over 12 years of experience working with brands and agencies, adding a valuable resource to the EMF community.

Andrew Loos

“He’s constantly thinking beyond strategy and putting the consumer first while having their clients get ahead – he’s going to be a valuable asset to the EMF board.” -Erik Hauser, Founder of the Experiential Marketing Forum
Los Angeles, California (PRWEB) December 15, 2011

The Experiential Marketing Forum, a leading think tank of marketing industry professionals with more than 12,500 members around the globe, today announces the addition of Andrew Loos, Co-Founder and CXO at Attack! to its advisory board. Loos brings over 12 years of experience working with brands and agencies, adding a valuable resource to the EMF community.
Brands no longer want eyeballs; they want the customer’s heart. The advertising game is no longer about advertising because both consumer and client want a new experience. It’s a reciprocal adventure Andrew Loos and Attack! have been helping create for the past 11 years.
What Loos hasn’t gotten from work experience he has absorbed through life, and has harnessed both into some of the most unique, successfully-executed initiatives of the 21st century.
“Andrew wrote the Experiential Marketing Forum’s highest-viewed article of 2011, ‘Heart of the Matter,’ around the emotional attachments of an experience,” says EMF Founder, Erik Hauser. “He’s constantly thinking beyond strategy and putting the consumer first while having their clients get ahead – he’s going to be a valuable asset to the EMF board.”
It’s Andrew’s personality that never settles for average, or even good enough. When Attack! first learned that its third-party software was limiting in what they could provide to their growing client base, Loos and his team developed their own. To address staff-to-brand compatibility issue, Attack! created PeopleTracker® and LiveOne®, a microsite suite that geo-targets, identifies and connects field staff and vendors to applicable events by look, lifestyle, brand affinity and hundreds of additional data points. It is one component within Attack!’s proprietary management system used to administer information out to its thousands of field staff, vendors and in-market employees on a daily basis.
“Creating our own technology has completely streamlined the way we manage our programs. It’s given our internal account teams the ability to simultaneously communicate and coordinate with thousands of reps across the country,” says Loos. “The idea behind creating our own software was simple: We wanted to go further and do more for our clients. Fortunately for us, that’s what it has allowed us to do.”
As a content junkie and an avid documentary filmmaker, Andrew understands people are the stories. His resume only matters on LinkedIn, but his lifelong adventures have benefited his clients because Andrew doesn’t see brands from a desk. He sees them from the street, understanding that people want to engage in a face-to-face conversation with, and immerse themselves in the story of a brand.
It is this collection of experience and philosophies that Andrew Loos brings to the EMF Advisory Board as its newest member.
About Experiential Marketing Forum (EMF)
The EMF has more than 12,500 members from around the globe and is activate across 11 languages. It represents a “think tank” of professionals, students and other stakeholders who seek to share ideas and keep abreast of media and marketing trends. It is affiliated with the International Experiential Marketing Association a professional organization that advances experiential marketing, providing customers with an opportunity to engage and interact with brands, products, and services and delivering actual customer experiences that drive sales and increase brand image and awareness. For more info on the EMF, please visit: http://www.experientialforum.com

About Attack!
Attack! started in 2001 with the belief that in a world where advertising messages are everywhere, people will always be the best medium to initiate conversation. Eleven years and forty-two employees later, Attack! has used this simple, ever-evolving idea to establish itself as an industry powerhouse in production, management and field staff. Armed with a vast suite of proprietary management and reporting software, Attack! sets high, consistent standards in experiential development and client support. With offices in Los Angeles, New York, San Francisco, and Denver, Attack! delivers a rare blend of creativity, youthfulness and expertise to deliver winning brand experiences. For more info on Attack! please visit: http://www.attackmarketing.com

Os dejo con esta noticia de esta mañana, sigo partiendome de risa….

Nada hacía presagiar un desenlace así. En pleno fin de semana, con buena temperatura y miles de turistas paseando por el centro de Madrid, dos de los personajes más queridos por los pequeños se enzarzaron en una pelea por ocupar la mejor posición para fotografiarse con los curiosos. Se trataba de ‘Minnie Mouse’ y ‘Dora la exploradora’, quienes decidieron recurrir a las manos para zanjar la polémica.

Más de 15 minutos de pelea que los asistentes consideraron una parte más del espectáculo callejero de estas simpáticas representaciones teatrales. Pero no era así, a pesar de que los trajes de gomaespuma acolchaban los golpes dando un aire cómico a la situación.

Según han contado varios testigos, la novia del ratón de Disney se abalanzó sobre su víctima y no la soltó hasta que, ‘Bob Esponja’ primero, y la Policía después, tomaron cartas en el asunto.

Fue en ese momento cuando los paseantes se percataron de que la pelea no formaba parte del espectáculo y decidieron llevarse a los niños del lugar de los hechos.

Como ha adelantado el diario Qué, el altercado provocó un importante tumulto junto al ‘kilómetro 0′ de Madrid. Una refriega que el resto de personajes habituales de la zona aprovecharon para dejarse hacer decenas de fotos y carantoñas de los más pequeños y embolsarse las propinas de los padres.

A nice campaign for Reebok and FL stores in Spain. Looking for the next image of the reebok campaing in the street. A street marketing action taking pictures and data entry with our new system based in Android and tablets. in two weeks the results! hope you will like it

And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

One of the biggest change i´m just looking is the complete movement to the social networks from all the internauts. So the big spanish sentence ” si mahoma no va a la montaña la montaña va a mahoma” is 100% apply in this new world. How bringing the website inside the socialnetworks like JCPENNEY´S who as complete store in facebook and 100% operational.

CPenney’s decision to build a complete online store within Facebook, where you can not just browse products but buy them too, is as sinister as it is gimmicky. The benefits for the department store are twofold: more sales driven by product visibility in people’s news feeds, and more information about its customers. Said information includes their age, taste in products and how often/where they browse, all of which “can be aggregated into analytical data,” according to Usable spokesperson Jason Taylor. (Usable built Penny’s Facebook storefront.) Other companies—Proctor & Gamble, 1-800-Flowers, etc.—have product catalogs on Facebook, but Penney has outdone them all. At what cost, though? Facebook is the last place I’d want my credit-card information stored (I don’t even have my last name on my profile), and this move just further exposes Facebook as a two-way mirror through which marketers and employers spy on the layfolk. None of which matters much to Penney at this point, and I suspect sales will increase simply because they got here before everyone else did. But they’re a little too high on their chances of sustaining it once hipper stores climb aboard.

Mark Zuckerberg, líder y fundador de la popular red social Facebook, hizo pública ayer la decisión de su compañía de abrir su primer parque temático, un espectacular proyecto turístico que tratará de integrar los servicios virtuales que ya presta su red social en todo el mundo, con las excelencias de un imponente complejo de ocio en la vida real. Sin duda, las ofertas de viajes en todo el mundo van a sufrir una verdadera convulsión.

Según revelaciones del propio Zuckerberg, su ambicioso parque temático se denominará Facebook NetLand y se construirá, con toda probabilidad, en unos terrenos ya adquiridos en Puerto Hurraco, pedanía del municipio de Benquerencia de la Serena, en la provincia de Badajoz. Al parecer, una sociedad de inversiones propiedad de Mark Zuckerberg ya habría adquirido más de 600 hectáreas en aquella localización. El parque Facebook Netland y sus consiguientes ofertas de viajes estarán operativos en la primavera de 2013, según datos facilitados por Mark Zuckerberg a un corresponsal del diario Pyongyang Daily News.

El Facebook NetLand de Puerto Hurraco va a contar con un monumental parque de atracciones único en el mundo, sí como 4 hoteles, un campus party de 5.000 plazas, 2 campos de golf, 475.000 muros, unos 400.000 álbumes de fotos, 65.000 salas de fans, 150.000 salas de chat, parque acuático, campo de vuelo, estación de tren de alta velocidad y helipuerto enmoquetado.

El propio Mark Zuckerberg ha transmitido hoy a través de su perfil en Twitter, que las ofertas de viajes al Facebook NetLand de Puerto Hurraco podrán comprarse en la web Wikileaks, a partir del próximo 3 de enero de este próximo año. Para acceder a las instalaciones de Facebook Netland no será necesaria entrada alguna, ya que se podrá entrar con un password y un login que serán válidos para un período de tiempo determinado.

En este mundo de crisis y lágrimas en el que vivimos, donde todo el mundo se queja, llora, se quiere suicidar o muestra estados profundos de melancolía por tiempos pasados (y mejores), queremos lanzar un mensaje al futuro, un futuro que queremos construir a nuestro gusto y manera. Un futuro donde la palabra profesionalidad desaparezca por ser un saco sin sentido deshumanizado, aséptico y soso de cojones. Por eso para este 2011 vamos a pedirnos una serie de deseos que quiero compartir con vosotros.

1.- Queremos ser pasionales y emocionales, ya que entendemos que de la pasión y de la emoción nace la innovación y la creatividad. Solo cuando nos sentimos apasionados por algo somos capaces de ponernos el mundo por montera e ir a por aquello que todos creen por imposible.

2.- Creemos en la fe. Que nos hace ser más de lo que somos. Que nos hace ver donde nadie ve. Que nos hará grandes.

3.- No creemos en el ego, ya que solo alimenta emociones negativas, engaños y visiones de Lourdes.

4.- Creemos en la innovación no como un proceso, sino como parte de nuestra personalidad y nuestro ADN.

5.- Creemos en los pequeños trabajos que si los sumamos hacen un trabajo excepcional.

6.- Creemos en las personas y en sus capacidades innatasque son el barco que nos conducirá a la excelencia.

7.- Creemos en mover montañas y en subir cada una de las cimas de la creatividad.

8.- Creemos en atraer un talento “no profesional”, sino pasional. Gente que cuando se va a dormir, cierra los ojos y sueña. Sueña con campañas emocionales, con eventos imposibles, con acciones que solo se han visto en sus sueños ( o en las lunas mas allá de Orión). Sueños que abren nuevas vías que nadie antes ha explorado.

9.- Creemos en que seremos quienes marquen el camino del futuro. Un futuro que ya estamos escribiendo.

10.- En definitiva, creemos en ti.

En Smalljob te deseamos una Feliz Navidad y queremos compartir contigo un próspero 2011.

Juan Pablo Sánchez

Asmalljob