And here is our latest job for Globally the PR agency and EVAX the client. hope you will like it. An action with a social media management. rehearsals for the participants, 5 cameras for the action, awards and much more. Hope you will like it.

Y aquí esta nuestro último trabajo de este Domingo la EVAXDANCEMOB una acción realizada para Globally, la agencia de PR y EVAX el cliente final. Un buen ejemplo de integración de medios en una acción de alto contenido 2.0 mezclando en ON con el OFF . Ha tenido de todo, social media manager,FB,Twitter, Indexaciones varias,  ensayos para los participantes, concursos, regalos y sobretodo mucho buen rollo de todos los participantes. Espero que os guste.

Buenos días !! hoy vamos a tope !!!.-.. bueno aquí os dejo una presentación que dí este Martes en Extremadura. Que gente tan simpatica y salada. Que bien se come, que pedazo de Palacio de Congresos y Auditorium. Bueno que estoy esperando que me salga una oportunidad para poder desvirgarlo!.

One of the greatest handicaps to promoting experiential marketing around the world is the dearth of research on the subject. We can all talk the talk, but can experiential marketing walk the walk? The latest effort from the Experiential Marketing Forum may prove to be the answer we are looking for.

Please, take this survey and join fellow experiential marketers from around the world in this unprecendented endeavor. The revolution has already started, and this link may prove to be the decisive battle.

Me gustaría compartir con vosotros e invitaros a realizar esta investigación de mercado que el Experiential Marketing Forum esta llevando a cabo con el objetivo de disponer de mejor información y conocimientos acerca de esta nueva disciplina. Os invito a todos/as a realizarla Please, take this survey and join fellow experiential marketers from around the world in this unprecendented endeavor.

Un saludo

JP

Buenos días,

hoy estoy en Extremadura para dar una charla en el congreso regional de turismo de Extremadura que amablemente me han invitado a dar una charla sobre creatividad aplicada a los destinos turísticos.

Luego os cuento que tal ha ido.

Un saludo

Check out this new shortfilm from Absolut . With a complete monocromatic color strategy based in the Yellow and the Sixties. From

TBWA\Chiat\Day de Nova York. Absolutely delicious.

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today is the last day of regular work for us. So we will be back the 24th of August.

Enjoy your holidays!

Como no podía ser de otra forma aquí tenemos a AXE que se puso a patrocinar la teta de esta seguidora de Paraguay  a quien la marca AXE por medio de un patrocinio de última hora, se  gano un dinero extra. Eso si a cambio de su teta derecha.

Aquí os dejo las imagenes..

Consumers are embracing new media experiences with staggering speed, with digital transformation driving audience fragmentation to a level not seen before, while impacting all segments, says PricewaterhouseCoopers in its Global Entertainment & Media Outlook 2010-2014.
But that’s not necessarily bad news.
“Some companies perceive the continuing fragmentation of the market as a threat, but it should be seized upon as an opportunity,” says Marcel Fenez, global leader of PwC’s entertainment & media practice. “It offers companies the chance for creativity around the approaches to their buyers, be it via traditional channels to market or, more importantly, by embracing social media. Either way, it’s imperative that they capture the hearts, minds and money of these consumers.”
The consultancy says it is up to the industry to anticipate and identify where they are heading and pre-empt the needs and wants of consumers. It believes that three themes will emerge from changing consumer behaviour:

The rising power of mobility and devices. Consumers are increasingly demanding ubiquity, with content flowing across different devices to support ever-greater interactivity and convenience. They are using mobile in new ways, and downloading ever-increasing numbers of mobile apps to support their lifestyles. The ability to consume and interact with content anywhere, anytime – and to share and discuss that content experience with other people via social networks – will become an increasingly integral part of people’s lives.

The growing dominance of the Internet experience over all content consumption. Using the Net is one of the great unifying experiences of the current era for consumers everywhere – and their expectation of Internet-style interactivity and access to content will continue to expand across media consumption. This trend is initially at its clearest in TV, though people are already consuming magazines and newspapers on Internet-enabled tablets, and streaming personalised music services such as Pandora in preference to buying physical CDs, or even digital downloads.

Increasing engagement and readiness to pay for content – driven by better consumption experiences and convenience. Ongoing fragmentation means that media offerings will need greater consumer engagement and quality to get themselves heard – and paid. Consumers are more willing to pay for content when accompanied by convenience and flexibility in usage, personalisation , and/or a differentiated experience that cannot be created elsewhere.

“Historically reading books or newspapers has been a solitary activity,” says Fenez. “However, the combination of digital access, mobility and social networking is seeing consumption of all forms of media migrate from a solo activity towards being a social experience with viewers use social networking forums to discuss and share their views and content.”

Another experience from Cirque Du Soleil on water in Dubai. This is the type of state of the art shows..

Using the same characters, the below is an example of how most brands attempt (and fail) to maintain a relationship with a consumer after engaging them at a live event.

Danny (Brand): Thanks for participating.  Glad you enjoyed the experience.

Jayme (Consumer): I really love your brand!

Danny: Can we get your email to send special offers and events info?

Jayme: I’d rather not.  Last time I gave out my email they bombarded me with spam. Maybe I could “Fan” you on Facebook?

Danny: Email is easier for us.

Jayme: But not for me.  Thanks anyways—Bye!

Agencies classify consumers by tracking and studying their habits.  They skew and segment them into every conceivable form of end user; picking apart lifestyle traits, spending routines, trendsetter tendencies, etc.  This allows agencies to sort people into groups of loyalists, influencers, early adopters…or other colorful tabulations.

No matter how consumers are classified today, they have one thing in common that will keep brands guessing:  freedom to change “preferred methods” of communication—any time.

Brands typically provide one type of communication branch to consumers to keep the conversation going after live event engagement.  Unfortunately, this inflexible approach engages some consumers, but alienates many more.

To survive the consumer conversation, I’d recommend most brands/agencies start and maintain a relationship during and after a live event with these key points in mind.

Be Adaptable. Use whatever communication tool your consumer may be using.  This earns trust by proving a brand embraces a consumer’s preferred method of communicating.

Let Consumers Decide. The smartest brands embrace their own branded social media sites and also the social sites of their pied pipers. Let the consumer continue the conversation on their own terms.

All for One. Come to grips with the fact that people across all demographics are using every form of communication possible.  Sure, maybe not all with you, but nobody just texts or simply tweets.

It’s Not You, It’s Me. Go after your audience, of course.  But it’s also imperative to give them an easy roadmap to connect with you too.  The experience shouldn’t be more about you – the brand, but about them – the consumer.

Friendship is Reciprocal. We’ve all lost friends because we didn’t stay in touch.  Once the conversation starts, keep them interested.  Update, tweet, and don’t make promises you can’t keep.  Did you promise special offers IF they sign-up or add you? You better hold up your end of the conversation.

The days of a consumer easily sharing their email address and name are almost gone.  Many people prefer to “Friend” or “Fan” a brand for exclusive news and fan/friend discounts (please post an update at least once a week).  And don’t forget mobile.  The real-time, onsite information at any event can be an amazing experience for your consumers, if you’ve thought your mission out.

There are so many opportunities for your brand to extend engagement.  This is just the beginning of a great conversation.  Now go on, talk amongst yourselves.

Article from my friends and partners of Attack Marketing group.