A nice campaign for Reebok and FL stores in Spain. Looking for the next image of the reebok campaing in the street. A street marketing action taking pictures and data entry with our new system based in Android and tablets. in two weeks the results! hope you will like it
So September is the most stress month of the year for us. We are preparing Four different actions at the same time.
- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..
- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.
- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.
- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.
And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.
For this people who will like to know about all this projects a few advance of mockup´s..
Facial recognition technology seems to be making a big entry in street and point of sale marketing strategies and brands such as Coca Cola, Kraft, Adidas and even The Venetian casino in Las Vegas are leading the way.
Adidas will be using the technology in shopping center screens to identify a person’s age in order to better serve ads that are most relevant to them. If you’re a 60 year old man, chances are you’re not much into flashy hipster style runners…
Kraft will use the technology in face scanning kiosks, depending on your age and gender, it will serve up different suggestions on how to best prepare you Kraft products.
The Venetian resort, hotel and casino in Las Vegas is now using the technology to suggest restaurants, clubs and all types of entertainment to their clients
But what is facial recognition and why is it such a controversial issue?
Facial recognition brings privacy issues because it can allow you to start from an anonymous face and end up sensitive information about any given person, a third of the time. This was demonstrated by a study from the Carnegie Mellon University’s Heinz College in Pittsburgh.
In order to better understand the debate it is fundamental to know that there are two types of facial recognition technology.
There is the type that can match you face to your identity, this is primarily used by law enforcement agencies around the world. Facebook and Google would also fall into this category, they both offer their own photo software which scans your pictures and suggests matches with pictures that include the same people.
The second category of facial recognition technology will only scan you face to get two types of information: gender and age.
The debate rages on but that does not seem to discourage brands such as Coca-Cola and Google to keep experimenting with the first category of facial recognition technology, moreover, the technology is starting to appear in the most unusual way, such as online dating agencies. Looking for a good looking mate? Let facial recognition technology take care of your quest.
As we wait for government regulators to step in, those who want to opt out of Facebook facial-recognition features can do so following these 4 easy steps…courtesy or the Los Angeles Times…
And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.
I invite you to check this work as a tool for planning and manage new campaigns..
ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.
We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.
And here is our last job for General Óptica. Is a Roadshow with tha dobble objetive , first generate traffic to the POS , second engagement with the target. When we finish the campaign we will create a white paper in order to show all the different new tools that we have develoop for it.
Engagement of the campaign
Adwalkers.-
our new tool streetmarketingviews online team status.
And here is our latest job for General Optica. We are preparing a POS roadshow action covering all Spain in one month. we will start next week and we will do some case study as this is going to be the first action of this type in Spain. ( Experience based, online tracking system with our new tool streetmarketingviews and much more)..
A massive McMuffin breakfast is being served in New Zealand and according to observers that guerrilla marketing effort takes up quite a bit of space. Bigger is better for sure, maybe not in taste, but certainly in terms of getting attention. A regular McMuffin would actually hit the spot right now.
reference: http://blog.guerrillacomm.com
A little over a month after Facebook made its long-awaited entrance into the location space with Places, experiments from advertisers and local businesses looking to market via check-ins are starting to emerge.
In one of the more creative takes on Places, Nike recently gave “Destroyer Burritos,” or fake burritos stuffed with branded athletic jackets, to fans who checked into a Portland-based Korean taco truck.
Other examples of Places marketing have been a bit more conventional, involving discounts for check-ins. A Silicon Valley shopping mall offered a 15 percent discount on clothing from Betsey Johnson or a chance to win a pair of Jonas Brothers concert tickets to customers who checked into the mall’s Facebook Places page.
