La idea es sencilla el sitio web de contactos adopte-a-mec esta creando un estilo irreverente e irónico para comunicar su web. Para ello han creado esta serie de pop ups para que puedas elegir el nuevo novio y te lo lleves directamente a tu casa ( o a la cama…)
How do you know when you’ve come up with the perfect marketing campaign idea that your client will love? You could lay on your office couch, have a nap, and wait for your secretary to think of it – à la Don Draper from Mad Man – or you could take the innovative approach of event marketing boutique, A Small Job.
The team at A Small Job have created an Ideas App on Podio to capture their ideas after creative meetings, before voting on them to decide which to pitch their clients. At times they’ve extended this process to include clients from the very beginning. On a recent project with Volkswagen, A Small Job set up a workspace with a team from VW to run the project, from sharing initial ideas to presenting renderings.
Creative Executive Director, Juan Pablo Sánchez has made a great video with his team to show you how they run their company, from handling supplier invoices to managing client projects on Podio:
“The increased transparency made possible by Podio has really improved our clients relations and the process of selecting campaign ideas. We’ve found by sharing a workspace on Podio, our clients understand our creative process better. It’s also a faster way of sharing ideas and selecting the best ones to take forward. As projects proceed Podio’s a great way to present and discuss work with our clients, without having to email things back and forth.” – Juan Pablo Sánchez, Creative Executive Director at A Small Job
This approach has certainly paid dividends for A Small Job. Juan Pablo explains: “we develop really creative ideas, a bit crazy you might say,” a dancing polar bear arriving on Oropesa beach for example. Their recent work for Trident chewing gum has landed them a nomination at the Cannes Lion festival. You can check it out here. The world’s largest puppet show from the Mestalla stadium, at half time between Valencia vs. Barcelona:
1. Playstation Projection Mapping
I came across this on the Digital Buzz Blog. It’s projection mapping with a nice twist. Instead of being emblazoned across some big building this is done within a confined space, it’s very clever and all done in one take.
2. The Ikea Apartment
Underground/metro/train stations are all the rage for pulling off stunts from flashmobs, to a virtual shopping store to a subway piano and even Ikea themselves are no strangers to using such locations. This time around they whacked it up a notch by building a fully functioning apartment using Ikea products – and even stuck a few real people in there. It’s a bit ‘big brother’ but with less annoying people, and there’s no toilet, but I don’t think Ikea make toilet bowls.
3. Ikea Sleepover
I’m sure you’ve heard of this – there was a Facebook Page called ‘I Wanna Have a Sleepover in Ikea‘ set up over two years ago. Ikea took inspiration from it and gave 100 of their Facebook Fans a chance to win a sleepover in Ikea Essex. It’s almost like crowd sourcing marketing ideas, which is exactly what social media is great for. But for all the great idea’s there’s countless others that are just not worth pursuing. The trick is to find and act upon the right ones.
4. Mini Fan The Flame
Car companies are pushing the boat out with social media, maybe seeing social media as a path to replicating the real world communities that built up around the Harley Davidson or Jeep brands. It’s lead to some interesting developments as you’ll see in the next few points.
This Facebook Campaign from Mini allows fans to win a Mini by liking its page. That sounds pretty dull so far but the Mini you could win is attached to a rope, you will be given a shot of fire to burn through that rope – if the rope breaks, the Mini is yours.
While I’m talking about Mini they did a great little Facebook game called Mini Maps last summer that seemed to have gone un-noticed by many. The game used Google maps to allow players race anywhere in the world. You could build tracks, race friends or even race strangers. The game is still available here.
5. Chevy Sonic Lets Do This
The Chevy Sonic brand are trying to entice consumers to do something new and fork out a fortune on buy a new Chevy Sonic. They’ve done a bunch of stunts so far – thrown one out of a plane, did a kickflip in one and made a music video with Ok Go. But the one that stands out for me is this one, where online clicks helped pushed a Chevy Sonic – attached to a bungee cord – closer to a 100 foot drop. After 2.5 million clicks the car was pushed over the edge. Admittedly I would’ve preferred this to hit the ground or blow up at the push of a click but the public vote/click angle is a very cool move.
6. Fashion Industry Exposed
Without giving too much away, this made me laugh.
7. Reebok Crossfit
This is the worlds largest, and longest, 3D street art created in London at the end of last year for Reebok. It may also give you vertigo.
8. Frog Marketing
Finally I thought this was sufficiently odd for inclusion. A French restaurant had difficulty in overcoming the perception of French cuisine in Russia. It was seen as over priced with small portions and involved frogs. Upon this premise bloggers, journalists, radio DJ’s and food critics were all sent a frog in a container, which caused a bit of a stir online and in the media. The frog could be exchanged for a free meal which earned the restaurant a load of publicity in return. The VO gets a bit OTT towards the end, claiming to have changed the perception of French food forever, but lets forgive it for that.
A nice campaign for Reebok and FL stores in Spain. Looking for the next image of the reebok campaing in the street. A street marketing action taking pictures and data entry with our new system based in Android and tablets. in two weeks the results! hope you will like it
So September is the most stress month of the year for us. We are preparing Four different actions at the same time.
- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..
- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.
- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.
- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.
And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.
For this people who will like to know about all this projects a few advance of mockup´s..
Facial recognition technology seems to be making a big entry in street and point of sale marketing strategies and brands such as Coca Cola, Kraft, Adidas and even The Venetian casino in Las Vegas are leading the way.
Adidas will be using the technology in shopping center screens to identify a person’s age in order to better serve ads that are most relevant to them. If you’re a 60 year old man, chances are you’re not much into flashy hipster style runners…
Kraft will use the technology in face scanning kiosks, depending on your age and gender, it will serve up different suggestions on how to best prepare you Kraft products.
The Venetian resort, hotel and casino in Las Vegas is now using the technology to suggest restaurants, clubs and all types of entertainment to their clients
But what is facial recognition and why is it such a controversial issue?
Facial recognition brings privacy issues because it can allow you to start from an anonymous face and end up sensitive information about any given person, a third of the time. This was demonstrated by a study from the Carnegie Mellon University’s Heinz College in Pittsburgh.
In order to better understand the debate it is fundamental to know that there are two types of facial recognition technology.
There is the type that can match you face to your identity, this is primarily used by law enforcement agencies around the world. Facebook and Google would also fall into this category, they both offer their own photo software which scans your pictures and suggests matches with pictures that include the same people.
The second category of facial recognition technology will only scan you face to get two types of information: gender and age.
The debate rages on but that does not seem to discourage brands such as Coca-Cola and Google to keep experimenting with the first category of facial recognition technology, moreover, the technology is starting to appear in the most unusual way, such as online dating agencies. Looking for a good looking mate? Let facial recognition technology take care of your quest.
As we wait for government regulators to step in, those who want to opt out of Facebook facial-recognition features can do so following these 4 easy steps…courtesy or the Los Angeles Times…
And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.
I invite you to check this work as a tool for planning and manage new campaigns..
ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.
We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.
And here is our last job for General Óptica. Is a Roadshow with tha dobble objetive , first generate traffic to the POS , second engagement with the target. When we finish the campaign we will create a white paper in order to show all the different new tools that we have develoop for it.
Engagement of the campaign
Adwalkers.-
our new tool streetmarketingviews online team status.
