A little over a month after Facebook made its long-awaited entrance into the location space with Places, experiments from advertisers and local businesses looking to market via check-ins are starting to emerge.

In one of the more creative takes on Places, Nike recently gave “Destroyer Burritos,” or fake burritos stuffed with branded athletic jackets, to fans who checked into a Portland-based Korean taco truck.

Other examples of Places marketing have been a bit more conventional, involving discounts for check-ins. A Silicon Valley shopping mall offered a 15 percent discount on clothing from Betsey Johnson or a chance to win a pair of Jonas Brothers concert tickets to customers who checked into the mall’s Facebook Places page.

And here it is a new way to create the typical islands in the supermarkets. Trademarketers are starting to put some creative thinking in is roadmap. So we wellcome them in our agency and we invite them to send us a Briefing!!

Tangible interaction.  with Apologue Studio on the reopening of the new CHANEL Soho store in New York. We provided a custom graffiti wall installation to allow the public to tag the walls of the store. The night was packed with actors and models as well as CHANEL fans, staff and designers, including Karl Lagerfeld.

We created two custom 20 foot walls that run on both Wooster and Spring street in Soho. The walls were used by the guests on the night of the opening and during the day for fashion night out. The tags were captured during the night and played for days after.

There is a uncountable number of tweets and magazine articles reporting on the event and the installation.

BURBERRY has unveiled a new Retail Theatre concept with virtual trunk shows, allowing customers to buy live from the spring/summer 2011 show.

“We are really excited to be launching BurberryRetail Theatre enabling the first ever live simultaneous virtual trunk shows in our stores globally,” says the label’s chief creative officerChristopher Bailey. “This concept allows us to broadcast our multi faceted content all over the world, directly to our stores, creating a modern and pure brand environment. Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time and have the unique opportunity to receive their orders in just seven weeks.”

The new Retail Theatre will broadcast the label’s spring/summer 2011 show directly into 25 worldwide flagship stores on September 21. Following the private viewing, customers will be able to browse the collection on iPads where they can buy pieces directly.

“Burberry Retail Theatre is at the heart of our retail growth strategy,” says ceo Angela Ahrendts. “This investment in cutting edge technology in partnership with Verizon enables us to more closely connect the Burberry brand with our consumers worldwide. This interactive retail investment will enable long term sustainable growth well beyond these exciting global digital events.”

Customers invited to the in-store trunk shows will receive digital invitations with a personal video message from Christopher Bailey today.

Source: http://www.vogue.co.uk/

Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.

IButterfly is a japanese app that invites people to chase augmented reality butterflies. Some of the butterflies had discount coupons on them, while others carried information. Each region had it’s own breed, allowing people to collect and exchange the virtual insect.

Levi’s has begun to use some interesting event marketing on Facebook to promote sales on its web site, as well as its stores via its Facebook Page and profile advertisements.

As we’ve noted previously, Levi’s has been particularly active on Facebook, working with the company to premiere the social plugins on its web site and using the Facebook to promote its presence at the South by Southwest music festival in Austin earlier this year.

The profile advertisements ask users to RSVP to a sale, for example a recent ad read: “RSVP ‘Yes’ for 30% off at Levi’s Castro Store this Thursday (7/15) – Sunday (7/18) only! Plenty of street parking.” There’s also an option to Like the ad.

Visiting the event’s landing page reveals that thousands of people have responded to the ads, which apparently aim to convert Facebook fans into brick and mortar customers. The page includes obvious information — such as time, location and sale information — but also a Wall, a list of people attending (with thumbnails) and maps with store locations. On the Wall Facebook users discuss their favorite products, give thanks for the sale or just generally enthuse about the promotion.

Levi’s is also advertising Internet-only sales on its Facebook Page. Links provided on status updates and Wall posts take users to the company’s web site, which also implements Facebook social plugins.

So, conceivably, it’s possible to participate in the entire cycle of Levi’s Facebook marketing by responding to the event advertisement, which appears in the activity feed, then responding to a status update or Wall post and Liking something on the web site, which also appears in the news feed.

What’s not included in this campaign is a location-based service tied to advertising, like what you services like Foursquare providing — some sort of way for users to “check in” to Levi’s using a mobile device and share that information back with friends. Perhaps we’ll see something like that, soon? Facebook is already working with McDonald’s on something similar as part of its forthcoming location-based service.

[Update: Per questions, below, we asked Facebook how this fits in with its Promotions Guidelines managing “sweepstakes, contest, competition or other similar offerings.” Facebook tells us that “since this is a coupon and not a promotion, it doesn’t fall under our Promotions Guidelines at this time.”

The future is here: we have flying cars! Well, this Chevrolet Spark actually only flies when set above a huge propeller, but they’ve made their point. This stunt happened in Mexico City.