A la gente del videojuego Resident Evil no se le ha ocurrido otra cosa que alquiler una parada en el mercado de Smithfields de londres para vender trozos humanos en una carnicería.
Una manera sin duda notoria y con repercusión en clipping, que puede gustarnos mas o menos ( si la verdad es un poco asqueroso no?..), Sin embargo recuerdo que por el 2008 la gente de DEXTER ya realizo algo similar.
Que te pongo unas manitas o quizas esta pierna recien cortadita y muy sabrosa?..
La idea es sencilla el sitio web de contactos adopte-a-mec esta creando un estilo irreverente e irónico para comunicar su web. Para ello han creado esta serie de pop ups para que puedas elegir el nuevo novio y te lo lleves directamente a tu casa ( o a la cama…)
Kusama fever has been spreading for a while, and it’s officially in its most virulent stage. The Japanese artist, who created a spectacularly dotty limited-edition cover for our W*159 June issue, has been the subject of a worldwide retrospective that this year toured to the Centre Pompidou in Paris, the Tate Modern in London and New York’s Whitney Museum. The infection has spread to the fashion realm too, with her iconic polka dot patterns being picked up on a line of leather goods and a small ready-to-wear collection for Louis Vuitton, launched in July.
YES, IT’S A RESTAURANT. But did you see this thing? How could we cover the experiences at the Olympics without giving some props to the world’s largest McDonald’s? We couldn’t (although they didn’t carry hot mustard for our McNuggets). McDonald’s had four units inside the Olympic Park, including a massive, two-story, eco-friendly restaurant (serving 14,000 people a day and seating 1,500 at a time) that was photographed almost as much as the Olympic flame. The venue was designed to be recycled after the Games, and three-quarters of the furniture was set to be reused in other retail stores. Around London and the world, the QSR king has been activating a global campaign around the tag, “We All Make the Games.”
NOBODY SAID AN EXPERIENCE HAD TO BE A GOOD THING.
The 4,500-sq.ft Panasonic Full HD 3D Theater, as it was called (pretty catchy name) invited consumers in with the promise of a full-HD experience. The exterior design featured rugged metal rails married with embedded blue strips. The line was long and brand ambassadors did little to excite those waiting; no data-col- lect, no nuttin’. And after waiting upwards of 90 minutes, all folks got to do was don a pair of crap 3D glasses and watch a lame (and salesy) 3D movie played on 152-inch and 103-inch monitors. Hey Panasonic, if that kind of stuff doesn’t get people to buy a television at Best Buy, it won’t work here either. You embarrassed yourself—
and our entire industry. Get out of here and don’t come back.
THE FANTASTIC GLOBAL ACTIVATION by the CPG giant was as creative as it was ingenious. Not only did the company center all efforts on the ultimate consumer demo, moms, but it also tied the Games across its entire product portfolio. After a successful debut in Van- couver, a supersized P&G Home was erected in London 500 yards off the Thames. The multi-room experience served as a place for athletes and their families to hang out and relax between events. Families watched tv in lounges, moms got makeovers in the Cover Girl and Olay spa and athletes dropped laundry off at the Tide and Downey cleaners. Small children could play in the Pampers Play Vil- lage. Fantastic. (Agencies: GMR Marketing, Sportsmark.)
Here is the post that our friends of podio create it for show how we use podio in the agency. It also show our new offices that i guess you will like it!!
Enjoy it!!
How do you know when you’ve come up with the perfect marketing campaign idea that your client will love? You could lay on your office couch, have a nap, and wait for your secretary to think of it – à la Don Draper from Mad Man – or you could take the innovative approach of event marketing boutique, A Small Job.
The team at A Small Job have created an Ideas App on Podio to capture their ideas after creative meetings, before voting on them to decide which to pitch their clients. At times they’ve extended this process to include clients from the very beginning. On a recent project with Volkswagen, A Small Job set up a workspace with a team from VW to run the project, from sharing initial ideas to presenting renderings.
Creative Executive Director, Juan Pablo Sánchez has made a great video with his team to show you how they run their company, from handling supplier invoices to managing client projects on Podio:
“The increased transparency made possible by Podio has really improved our clients relations and the process of selecting campaign ideas. We’ve found by sharing a workspace on Podio, our clients understand our creative process better. It’s also a faster way of sharing ideas and selecting the best ones to take forward. As projects proceed Podio’s a great way to present and discuss work with our clients, without having to email things back and forth.” – Juan Pablo Sánchez, Creative Executive Director at A Small Job
This approach has certainly paid dividends for A Small Job. Juan Pablo explains: “we develop really creative ideas, a bit crazy you might say,” a dancing polar bear arriving on Oropesa beach for example. Their recent work for Trident chewing gum has landed them a nomination at the Cannes Lion festival. You can check it out here. The world’s largest puppet show from the Mestalla stadium, at half time between Valencia vs. Barcelona:
A brilliant campaign of the Armed Forces of Sweden offlineaction involved with social media integration, however, no one could actually interact from the internet.The intention was to prove whether people were willing to leave the comfort zone to help a stranger, not just sticking to the ”protest couch,” so popular today.
Inside a box in the center of Stockholm, one person was arrested. Through a live broadcast on the web and on a billboard near anyone could watch what was happeninginside the room.
The door would open the box every hour, waiting for someone willing to trade places with citizens incarcerated.
What do you think was the reaction from people? The casebelow explains the entire campaign, showing how theSwedish Armed Forces succeeded in getting people tocare about new jobs open for enrollment.
I came across this on the Digital Buzz Blog. It’s projection mapping with a nice twist. Instead of being emblazoned across some big building this is done within a confined space, it’s very clever and all done in one take.
2. The Ikea Apartment
Underground/metro/train stations are all the rage for pulling off stunts from flashmobs, to a virtual shopping store to a subway piano and even Ikea themselves are no strangers to using such locations. This time around they whacked it up a notch by building a fully functioning apartment using Ikea products – and even stuck a few real people in there. It’s a bit ‘big brother’ but with less annoying people, and there’s no toilet, but I don’t think Ikea make toilet bowls.
3. Ikea Sleepover
I’m sure you’ve heard of this – there was a Facebook Page called ‘I Wanna Have a Sleepover in Ikea‘ set up over two years ago. Ikea took inspiration from it and gave 100 of their Facebook Fans a chance to win a sleepover in Ikea Essex. It’s almost like crowd sourcing marketing ideas, which is exactly what social media is great for. But for all the great idea’s there’s countless others that are just not worth pursuing. The trick is to find and act upon the right ones.
4. Mini Fan The Flame
Car companies are pushing the boat out with social media, maybe seeing social media as a path to replicating the real world communities that built up around the Harley Davidson or Jeep brands. It’s lead to some interesting developments as you’ll see in the next few points.
This Facebook Campaign from Mini allows fans to win a Mini by liking its page. That sounds pretty dull so far but the Mini you could win is attached to a rope, you will be given a shot of fire to burn through that rope – if the rope breaks, the Mini is yours.
While I’m talking about Mini they did a great little Facebook game called Mini Maps last summer that seemed to have gone un-noticed by many. The game used Google maps to allow players race anywhere in the world. You could build tracks, race friends or even race strangers. The game is still available here.
5. Chevy Sonic Lets Do This
The Chevy Sonic brand are trying to entice consumers to do something new and fork out a fortune on buy a new Chevy Sonic. They’ve done a bunch of stunts so far – thrown one out of a plane, did a kickflip in one and made a music video with Ok Go. But the one that stands out for me is this one, where online clicks helped pushed a Chevy Sonic – attached to a bungee cord – closer to a 100 foot drop. After 2.5 million clicks the car was pushed over the edge. Admittedly I would’ve preferred this to hit the ground or blow up at the push of a click but the public vote/click angle is a very cool move.
6. Fashion Industry Exposed
Without giving too much away, this made me laugh.
7. Reebok Crossfit
This is the worlds largest, and longest, 3D street art created in London at the end of last year for Reebok. It may also give you vertigo.
8. Frog Marketing
Finally I thought this was sufficiently odd for inclusion. A French restaurant had difficulty in overcoming the perception of French cuisine in Russia. It was seen as over priced with small portions and involved frogs. Upon this premise bloggers, journalists, radio DJ’s and food critics were all sent a frog in a container, which caused a bit of a stir online and in the media. The frog could be exchanged for a free meal which earned the restaurant a load of publicity in return. The VO gets a bit OTT towards the end, claiming to have changed the perception of French food forever, but lets forgive it for that.
Last, January 25th and 3rd day of Fashion Week, the house Prada hasstaged an exhibition thought the artist Francesco Vezzoli and architectRoberto Baciocchi.
This museum, at first glance, nothing special but its ephemeral nature that is different, in fact the museum exhibition called 24 hours, lasts 24 hours ….
This unprecedented event moved to the Palais Jena and is divided into threesections: historical, contemporary and forgotten.
