Here’s a bizarre campaign allegedly promoting safe driving. Starting next Tuesday, drivers on 22nd Street in West Vancouver, Canada, will be startled by a 3-D image of a girl chasing a ball in the street. The girl is an optical illusion, but the drivers won’t know that. They will react as though she were real. Officials say if you are driving at the posted speed limit of 30 kmph, you will be able to stop in time. And if you are not? They don’t really get into it, though you’d have to think it might involve braking, shouting, swerving, swearing, sidewalk hopping and possibly actual-people hitting. Let’s hope the children at the École Pauline Johnson Elementary School, which is said to be very close by, have been advised to avoid this particular road for the time being. Via Time’s NewsFeed.

Auger Loizeau, in collaboration with Reyer Zwiggelaar and Bashar Al-Rjoub, describe their smart-home project Happylife. It monitors facial expressions and movements to estimate a family’s mood, displayed via four glowing orbs on the wall, one for each member.
We built a visual display linked to the thermal image camera. This employs facial recognition to differentiate between members of the family. Each member has one rotary dial and one RGB LED display effectively acting like emotional barometers. These show current state and predicted state, the predicted state being based on years of accumulated statistical data.
They also include a few quite beautiful vignettes from a family that has Happylife in their home. While there are no concrete metrics or instructions on how to read the displays, the family does draw some kind of emotional insights and sometimes finds comfort in the glow:
It was that time of the year. All of the Happylife prediction dials had spun anti-clockwise, like barometers reacting to an incoming storm. we lost David 4 years ago and the system was anticipating our coming sadness. We found this strangely comforting.

The irony here is that despite being called Happylife, the vignettes are actually kind of depressing, as are the cold, blue glowing orbs. And in The Veldt by Ray Bradbury, a story from the anthology that this project draws inspiration from, a new technology called the “Happylife home” is introduced. The parents are killed by virtual deadly lions. Coincidentally, that’s last on my list of ways I want to die.

source: http://www.auger-loizeau.com/index.php?id=23

Guerrilla Stunt by Torke for Tequila Olmeca – a brand from Pernod Richard – in Istanbul, Turkey. The client wanted to remind people that Tequila with Salt and Lemon means fun, so we created a rain of fake lemon slices over the nightlife areas of the city. The slices had a code for an online riffle in which people could win a pass for the backstage of the band Faithless. The stunt also included Salt and Lemon glow in the dark stickers, that were put near bars that sell Olmeca.

Street stunt by Torke Boutique Guerrilla Agency for Tequila Olmeca in Istanbul from Torke on Vimeo.

Nissan UK is lashing out at the cool kids – meaning luxury automakers Audi, Porsche, and BMW — with a new ad campaign claiming superiority over the Germans. Nissan reps have even been driving around London in their competitors’ cars, defaced with messages like, “More expensive, slower and less powerful than a Nissan 370Z.” (See below.) But that’s downright polite compared to poster headlines such as “Deutschland Deutschland Über-Rated.” Ouch. Nissan UK marketing director Steve McLennan says the campaign “simply challenges the convention of German sportscars being the only benchmark for performance and quality,” and that no personal offense is intended. To prove its claims, Nissan is offering a spec sheetcomparing their cars to the German equivalents. If Nissan seriously intended to puncture BMW’s classy image by snarling at them like a lunch table full of bitter high school yearbook editors, then the joke’s on them. That said, it’s hard not to giggle at a headline like “The Germans Came Off Wurst.”

This is a PR note from the last action take it by Diesel with the today´s famous campaign BE STUPID. The FACEPARK ACTION.-  let´s gonna be OFF LINE and Do Physical relations.

Diesel is taking its Stupid campaign into the summer sun with Facepark. The idea is to get the social media digerati away from their screens and into the parks where they can mix it up with all kinds of events, including live music.
“We, the stupid ones, prefer the park to the platform,” says the brand. “That’s why we take the status and the wall and the comment and the stalkers and the friends and make them real again.
“We hereby officially announce the birth of Facepark. A stupid idea that might change the world. But probably won’t.”
Here’s Facepark page. And here’s the Facebook page.

UK brand consultancy The Brand Union is projecting the feed from its The Footwall Twitter account onto the four-storey façade of its London offices. Consumers are encouraged to participate by sending messages about the World Cup, with the show beginning at sundown every evening.
“It’s about relevance,” says Paul Wood, account director for The Brand Union. “Many companies use social media to be seen to be keeping up, but consumers are interested in relevance to create social currency. The Footwall is about uniting fans through the power that social media offers, giving them a voice. We’re in a creative industry – so let’s get creative.”

Una promoción que mezcla realidad con ficción donde el participante es parte activa de la misma y se tiene que conseguir encontrar ese tesoro oculto en alguna parte de la cuidad. . Para ello se iran publicando una serie de videos a modo de pistas . Si te apetece participar te dejo este primer video y te comento que es en NY.

The story of ITV pundit Robbie Earle getting fired for passing his tickets for Monday’s Netherlands vs. Denmark match to a Dutch beer company Bavaria has gotten even stranger. Two women have been arrested by Johannesburg police for their alleged role in sending a group of more than 30 women in orange minidresses to advertise on behalf of the brewer.
[Photos: More of the controversial women in orange]
From the AP:
The women are being prosecuted under the Contravention of Merchandise Marks Act which covers ambush marketing, when a company benefits from an event without paying for advertising.
South African police arrested the women at their hotel in the Johannesburg district of Roodepoort on Wednesday.
“We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns,” police said in a statement.
The women appeared at Johannesburg Magistrates Court and were released on bail of 10,000 rand ($1,300) each, with their next court appearance set for Monday.
FIFA claims it didn’t press charges against the two women who are accused of organizing the stunt, but with all that’s keeping South African police busy at the moment, it seems odd that it would pursue such an innocuous case without a bit of encouragement. And that kind of encouragement seems well within FIFA’s iron-fisted protection of its official sponsors — sponsors such as Budweiser, which paid millions to be the official beer of the World Cup.
And while FIFA denies pressing charges against those Dutch ladies, Robbie Earle — the man who passed on the tickets that started this whole mess — denies profiting from the transaction in any way. Says Earle:
“Call me naive but I didn’t think I was doing anything wrong.
“I hope when people hear the full story they will see me in a different light.”
Yes, Robbie, people will be very interested to hear that full story when it does come out. Anything involving 30 Dutch women in orange minidresses tends to get attention.
Photo: Getty Images

Aquí tenemos un buen ejemplo guerrillero desde Portugal de como sacar partido a un gol de la selección. ( os dejo con la explicación en ingles)
To celebrate Portugal’s first mach in the World Cup, this post is dedicated to the vuvuzelas. After all, they’re the champions in causing buzz in this competition. First, check out the world’s biggest vuvuzela, above. Then you can bother you office mates with the virtual vuvuzela. An finally, if you don’t want to miss a second of the Cup, just follow the Vuvuzela on twitter.

Here is another example of a guerrilla proyection. In this case there is a mix of movement tec and mobile proyection. We are also offering this services for Spain. Call me if you want more info or send me and email to juanpablo.sanchez@asmalljob.com