Experiential marketing is all about customer experience.  It’s about the engagement and interaction with brands products and services using the human appeal for sensory experiences.

Experiences allow people to connect to a brand or a message which in turn allows them to make intelligent and informed purchasing decision, or as you will see in the following video, life saving decisions… at least that’s what Shell and JWT Ukraine had in mind when they launched ‘’The Pedestrian Ghost Campaign’’, but at what cost?

Being that speeding and pedestrian safety seems to be a big problem in Ukraine with the highest percentage of pedestrian collisions in Eastern Europe (56%), an ambient advertising in the form of human shaped balloon popping up right beside the speeding car was designed and implemented to educate motorist about the dark side of speeding.

What an experience and brand connection!  I bet all the drivers senses where put to the test here.   Imagine yourself speeding in the middle of the night when suddenly a ‘’Pedestrian’’ pops almost in front of you…

Take a look at the video and let us know what you think about this campaign:

The JWT/SHELL Pedestrian Ghost Campaign.

For my part, even though the ‘’Experiential Theory’’ seems to be present at all levels (although in regards to brand association… it is still not clear how Shell made it’s presence clear during the whole thing… maybe another balloon popping out a few meters away saying: This scary moment brought to you by Shell!), I feel that this is way to dangerous and if I was JWT and Shell, I would be worried about the possibility of actually provoking that same accident the campaign is trying avoid, never mind the law suits that could follow…

Daniel Arenas Tello

“A football match has just broken out at London Victoria Station.”

Watch to see how four footballers use fancy footwork, along with the brilliant screen and innovative S Pen of the Samsung GALAXY Note, to transform a routine commute into a spectacular event for Londoners.

This days i been reading few books and i will like to share with you some of my highlight sentences. Hope you will enjoy it.

• You will find that a good idea has, as it were, self expanding qualities. It stimulates those who see it to add to it. Thus possibilities in it withc you have overlooked will come light.
• In advertaisment an idea results from a new combination of specific knowledge about product and people with general knowledge about life and events.
• The habit of mind wich leads to a search for relationships betweem facts becomes of the highest importance in production of ideas.
• Pareto: namely, that an idea is nothing more nor less that a new combination of old elements.
• Coworking provides a way to be independent and connect with others, but just finding a room with desks and internet won´t cut it. Someone MUST step forward to create and hold the space where productive work and a saturated sense of community can happen at any time. In a coworking space, the catalyst prepares the space so that no attention needs to be paid to the environment, and instead attention can be paid to each other and the work.
• Coworking is a state of mind, a community and most important a unique global movement. But figuring out how to get the most out of this new, rapdly expanding concept of working can be difficult if you don´t know where to look.
• Indivivuals often seek out membership at a coworking space becouse they either feel isolated or becouse they are coming up against productivity barries. These folks don´t need an internet connnection and a desk. they already have that. What They need is a coworking community where they can work alongside others.

So with this inspirational quotes i will like to share with you what is going to be asmalljob the next year. It´s going to be a space where creativity flows with an enviroment and agency design that will help and encourage people to have fun, enjoy and play. A space where ideas will flow like the water.  I will like to present you the new asmalljob!..

BE WATER MY FRIEND..

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.

The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.

The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.

September 11 last boys t-mobile to launch a new telephone rates “no surprises” on the bill filled the town of brighton false police fined you for no apparent reason, the fine was false, only DSE was published on the operator along with a detail:

 

A nice campaign for Reebok and FL stores in Spain. Looking for the next image of the reebok campaing in the street. A street marketing action taking pictures and data entry with our new system based in Android and tablets. in two weeks the results! hope you will like it

So September is the most stress month of the year for us. We are preparing Four different actions at the same time.

- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..

- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.

- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.

- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.

And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.

For this people who will like to know about all this projects a few advance of mockup´s..

Facial recognition technology seems to be making a big entry in street and point of sale marketing strategies and brands such as Coca Cola, Kraft, Adidas and even The Venetian casino in Las Vegas are leading the way.

Adidas will be using the technology in shopping center screens to identify a person’s age in order to better serve ads that are most relevant to them.  If you’re a 60 year old man, chances are you’re not much into flashy hipster style runners…

Kraft will use the technology in face scanning kiosks, depending on your age and gender, it will serve up different suggestions on how to best prepare you Kraft products.

The Venetian resort, hotel and casino in Las Vegas is now using the technology to suggest restaurants, clubs and all types of entertainment to their clients

But what is facial recognition and why is it such a controversial issue?

Facial recognition brings privacy issues because it can allow you to start from an anonymous face and end up sensitive information about any given person, a third of the time.  This was demonstrated by a study from the Carnegie Mellon University’s Heinz College in Pittsburgh.

In order to better understand the debate it is fundamental to know that there are two types of facial recognition technology.

There is the type that can match you face to your identity, this is primarily used by law enforcement agencies around the world.  Facebook and Google would also fall into this category, they both offer their own photo software which scans your pictures and suggests matches with pictures that include the same people.

The second category of facial recognition technology will only scan you face to get two types of information: gender and age.

The debate rages on but that does not seem to discourage brands such as Coca-Cola and Google to keep experimenting with the first category of facial recognition technology, moreover, the technology is starting to appear in the most unusual way, such as online dating agencies.  Looking for a good looking mate?  Let facial recognition technology take care of your quest.

As we wait for government regulators to step in, those who want to opt out of Facebook facial-recognition features can do so following these 4 easy steps…courtesy or the Los Angeles Times…

Daniel Arenas Tello

For there latest mission( Improve everywhere ) they constructed a custom wooden lectern with a megaphone holster and an attached sign that read, “Say Something Nice.” The lectern was placed in public spaces around New York and then left alone. We wanted to see what would happen if New Yorkers were given the opportunity to amplify their voices to “say something nice.”

Say Something Nice was produced by Improv Everywhere as part of the Guggenheim Museum exhibition stillspotting nyc. This is our second collaboration in the series, the first being The Mute Button.