3 D mapping is a hot trend and every brand wants to surf the trend.
They are still huge exterior displays affair that takes entire buildings and blocks, powerful and state of the art technology and of course…important budgets that only big brands can afford.
Brands such as ADIDAS came through with 3D sessions complete with its own DJ and musical display, RALPH LAUREN felt they needed to get into the craze and projected their own classy and unique brand personality on to building Façades, façades, façades…
But where and how will 3D Mapping evolve? Folks at ACCESS AGENCY would say: AWAY FROM BUILDING FAÇADES AND INTO BILLBOARDS!
Take a look at this upcoming 3D Mapping Billboard for Mini by ACCESS AGENCY. The concept breathes novelty and freshness. It’s apparently not operational yet as it will be launching the new Mini Model in early 2012.
Can’t wait to see the results…
What do you think? Is this “Augmented Reality” disguised as 3D Mapping?
“BIMMMM! That is that T-Mobile us with a live operator rather unlikely in the DNA of the game Angry Birds Live. Point gaming invited the public to play the famous game on a smartphone. Each action was then reproduced to scale itself through an impressive event. To see …
Sea Shepherd is back! After a guerrilla marketing operation by 1 April, the NGO recidivism by hanging posters representing 172 whales killed in one year on the kebab grills pregnant. Disturbing!
Devanlay, textile exclusive licensee of the Lacoste brand, has just celebrated with great pomp the reopening of its flagship store of the 95 Champs Elysees.
When Renault launches new Laguna four wheel steering, it also happens in the street with this series of collages / stickers in guerrilla who exemplifies the slogan “4 wheel steering, a steering angle shorter. Ingenue, the device displays the torque therefore XXL and guerrillas. Publicis played well.
Yo no se si los creativos nos ponemos de acuerdo con las ideas que presentamos el caso es que justo esta semana hemos presentado un par de maquinas de vending tuneadas y va esta mañana y me encuentro con esto. A todo esto ayer noche encima me envían un Briefing de Londres solicitando hacer una especie de gran hermano con pollos. Que esta pasando?.. que lleguen las 3 que me piro de finde pls.
“Sea Life never lets you go” appears magically on a sidewalk in the Netherlands when it rains. This nice guerrilla marketing effort for Sea Life in Scheveningen is simple and clean, no pun intended.
