Transportation has grown more effective in recent years, sure, but has it gotten more fun? While that might not be a priority for infrastructure and urban planners, who are more concerned with aspects of function and sustainability (yawn!), French architecture firm Atelier Zündel Cristea conceived of a bridge that gets you over the river with a series of bounces. As part of the competition A Bridge In Paris, the team designed this trampoline bridge, upon which you can bounce your way across the river. Let’s hope you’re not carrying a briefcase.

No longer will Parisians have to trudge their way over the Seine, all dismal and sad. Now they can just remove their shoes and bounce across on a short series of 30-meter trampolines, hoping they don’t collide with a complete stranger, or worse yet, and awkward acquaintance. Either way, there’s lots to be gained from the occasional “joyful release from gravity.”

A la gente del videojuego Resident Evil no se le ha ocurrido otra cosa que alquiler una parada en el mercado de Smithfields de londres para vender trozos humanos en una carnicería.

Una manera sin duda notoria y con repercusión en clipping, que puede gustarnos mas o menos ( si la verdad es un poco asqueroso no?..), Sin embargo recuerdo que por el 2008 la gente de DEXTER ya realizo algo similar.

Que te pongo unas manitas o quizas esta pierna recien cortadita y muy sabrosa?..

1. Playstation Projection Mapping

I came across this on the Digital Buzz Blog. It’s projection mapping with a nice twist. Instead of being emblazoned across some big building this is done within a confined space, it’s very clever and all done in one take.

2. The Ikea Apartment

Underground/metro/train stations are all the rage for pulling off stunts from flashmobs, to a virtual shopping store to a subway piano and even Ikea themselves are no strangers to using such locations. This time around they whacked it up a notch by building a fully functioning apartment using Ikea products – and even stuck a few real people in there. It’s a bit ‘big brother’ but with less annoying people, and there’s no toilet, but I don’t think Ikea make toilet bowls.

3. Ikea Sleepover

I’m sure you’ve heard of this – there was a Facebook Page called ‘I Wanna Have a Sleepover in Ikea‘ set up over two years ago. Ikea took inspiration from it and gave 100 of their Facebook Fans a chance to win a sleepover in Ikea Essex. It’s almost like crowd sourcing marketing ideas, which is exactly what social media is great for. But for all the great idea’s there’s countless others that are just not worth pursuing. The trick is to find and act upon the right ones.

4. Mini Fan The Flame

Car companies are pushing the boat out with social media, maybe seeing social media as a path to replicating the real world communities that built up around the Harley Davidson or Jeep brands. It’s lead to some interesting developments as you’ll see in the next few points.

This Facebook Campaign from Mini allows fans to win a Mini by liking its page. That sounds pretty dull so far but the Mini you could win is attached to a rope, you will be given a shot of fire to burn through that rope – if the rope breaks, the Mini is yours.

While I’m talking about Mini they did a great little Facebook game called Mini Maps last summer that seemed to have gone un-noticed by many. The game used Google maps to allow players race anywhere in the world. You could build tracks, race friends or even race strangers. The game is still available here.

5. Chevy Sonic Lets Do This

The Chevy Sonic brand are trying to entice consumers to do something new and fork out a fortune on buy a new Chevy Sonic. They’ve done a bunch of stunts so far – thrown one out of a plane, did a kickflip in one and made a music video with Ok Go. But the one that stands out for me is this one, where online clicks helped pushed a Chevy Sonic – attached to a bungee cord – closer to a 100 foot drop. After 2.5 million clicks the car was pushed over the edge. Admittedly I would’ve preferred this to hit the ground or blow up at the push of a click but the public vote/click angle is a very cool move.

6. Fashion Industry Exposed

Without giving too much away, this made me laugh.

7. Reebok Crossfit

This is the worlds largest, and longest, 3D street art created in London at the end of last year for Reebok. It may also give you vertigo.

8. Frog Marketing

Finally I thought this was sufficiently odd for inclusion. A French restaurant had difficulty in overcoming the perception of French cuisine in Russia. It was seen as over priced with small portions and involved frogs. Upon this premise bloggers, journalists, radio DJ’s and food critics were all sent a frog in a container, which caused a bit of a stir online and in the media. The frog could be exchanged for a free meal which earned the restaurant a load of publicity in return. The VO gets a bit OTT towards the end, claiming to have changed the perception of French food forever, but lets forgive it for that.

Experiential marketing is a powerful way to obtain customer engagement with brands.

The theory on experiential marketing will tell you that it integrates emotions, logic and general thought processes to connect with the consumers.

It usually appeals to a variety of senses and taps into that special place most human beings have, a deep down inside place that is closely related to thoughts about comfort and pleasure.  To do this effectively, marketers need to know what is in the minds of the target audience they want to attract.

The goal here is to entice the consumer into acting on that impulse to purchase and ultimately drive sales and increase brand image and awareness.

The following campaigns will at least demonstrate that emotional connection between brand and consumer is what is sought by the brand and that pleasure, although in a very different way… is present in all cases .

The first example is the Twisted Metal Playstation game.  This campaign created by the Deutsch Inc agency has to be applauded for its usage of Facebook, Twitter, Youtube and a dedicated website to promote this unusual gig, this is digital convergence at its best.

Twisted Metal - ShootMyTruck VIDEO

Twisted Metal - ShootMyTruck VIDEO

Try to put yourself in the shoes of the average hard core gamer who is usually between 16 and 25 and who is crazy about ‘’Shooter’’ games, you know, the ones that have all sort of guns and war scenarios and that you can play for hours on end.

Now imagine you are told that by registering via Facebook or Twitter, you can fire a real M249-SAW machine gun mounted on a control desk in the middle of the desert.  The gun happens to be aimed at a replica of the game’s hero van and other objects laying there on the desert… is this emotional enough?  Does it produce pleasure to the target audience?  I think so

A Small Job agency from Barcelona did something similar…well not with real bullets but with paintball balls and a paintball machine gun.

Trident's ''Dude where is my chicken'' reality show VIDEO

The  campaign was called Pointless fun and it was done  with JTW for Trident to promote  Senses Gum in Spain last summer.  The event’s main idea was to create a  reality TV show set on a chicken farm called ‘Dude, Where’s My Chicken?’ In order to get to fire the paintball gun onto a wall of t-shirts through your computer or mobile phone, the chicken you had previously selected  had to lay an egg.  In order to know if it had done so, you could follow your chicken through the different cameras that where set up around the farm, cool ideas that had people loggin on the website and participating most of the day.

The second example is the Coca-cola Happiness Machine for Couples.  Here is a perfect example of how to mix pleasure, emotions and brand.  The video does a great job at relaying that ‘’emotional connection’’.

The Coca Cola Happiness Machine for couples VIDEO

And last but not least we have the ‘’Budweiser Poolball Experiential Campaign that was created by Ogilvy Argentina.  Just imagine the emotional impact the idea of mixing soccer and nightlife can bring to certain…I was going to say men but there are certainly quite a few ladies out there that enjoy their soccer as much as men do

Budweiser "Poolball" VIDEO

What do you think about the ”Experiential Theory”?  Does it work for your brands?

Daniel Arenas Tello

Belle performance de Skip dans un centre commercial d’Afrique du Sud. Plus de 2000 mobiles en bouteilles recyclées d’un blanc immaculé sortent de l’immense machine à laver au milieu du hall. Cette création artistique réalisé par The Jupiter Drawing Room intervient pour le lancement d’un nouveau produit détergeant Skip : Skip Fibre intelligent.

Experiential marketing is all about customer experience.  It’s about the engagement and interaction with brands products and services using the human appeal for sensory experiences.

Experiences allow people to connect to a brand or a message which in turn allows them to make intelligent and informed purchasing decision, or as you will see in the following video, life saving decisions… at least that’s what Shell and JWT Ukraine had in mind when they launched ‘’The Pedestrian Ghost Campaign’’, but at what cost?

Being that speeding and pedestrian safety seems to be a big problem in Ukraine with the highest percentage of pedestrian collisions in Eastern Europe (56%), an ambient advertising in the form of human shaped balloon popping up right beside the speeding car was designed and implemented to educate motorist about the dark side of speeding.

What an experience and brand connection!  I bet all the drivers senses where put to the test here.   Imagine yourself speeding in the middle of the night when suddenly a ‘’Pedestrian’’ pops almost in front of you…

Take a look at the video and let us know what you think about this campaign:

The JWT/SHELL Pedestrian Ghost Campaign.

For my part, even though the ‘’Experiential Theory’’ seems to be present at all levels (although in regards to brand association… it is still not clear how Shell made it’s presence clear during the whole thing… maybe another balloon popping out a few meters away saying: This scary moment brought to you by Shell!), I feel that this is way to dangerous and if I was JWT and Shell, I would be worried about the possibility of actually provoking that same accident the campaign is trying avoid, never mind the law suits that could follow…

Daniel Arenas Tello

So September is the most stress month of the year for us. We are preparing Four different actions at the same time.

- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..

- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.

- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.

- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.

And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.

For this people who will like to know about all this projects a few advance of mockup´s..

Between August 29 and September 3 last, the Scandinavian surfers were invited to stain all white clothing with a robot installed in the hall of the station in Stockholm.
The latter was controllable via the Facebook page of the brand and was able to draw on the clothes selected without moving on hangers.

This was mainly Sweden, Denmark, Finland and Norway and brought together on the pages of each country more than 22 000 people.

After touring Spanish Music Festivals with a 1973 Volkswagen Beetle covered in graffiti with the DOODLE BUG activity, the Trident Senseless Fun Colective sent the A Small Job team on another mission, this time to the beautiful beaches of Peñiscola and Oropesa along the Spanish Valencia coast.

The main attraction here was the floating Igloo with a dancing bear on top…. The Igloo floated its way along the busy beaches of Oropesa and Peñiscola waiting for vacationers to send an SMS message with the person’s name in order to have to bear come out of his Igloo to perform a dance for that person.  On the beach was a team of Trident Senseless Staff distributing a flyer informing people of the number to send you SMS to…now that’s Senseless Fun at its best…

Stay tuned for our next Senseless fun mission during the coming weeks: A Puppet Show in a Football Stadium and a Reality Show with 500 Chickens…  The more Senseless the better!

What are your thoughts about this type of activity?  Would you have sent an SMS to the Dancing Bear?

Daniel Arenas Tello

“BIMMMM! That is that T-Mobile us with a live operator rather unlikely in the DNA of the game Angry Birds Live. Point gaming invited the public to play the famous game on a smartphone. Each action was then reproduced to scale itself through an impressive event. To see …