Hi all,

Heavent the tradeshow for the event marketing sector in Paris is again in our scope. This year we have seen few companies and less sophistication. Anyway there are thinks that can help you and inspire you. Trends?.. yes two big ones first Robotical is comming back and 3Dmapping.

If you want to have more information about heavent just send me an email juanpablo.sanchez@asmalljob.com will be happy to share with you and your team last trends in our sector.

JP

When you have a playful, smart-thinking, universal brand like Honda, everything about what you do just has to resonate with the overall brand positioning. How you talk, act, engage – it all has to be synchronised. What I love about this interactive experiential campaign is that it hooks and captivates (on the emotional side) and makes sense and ties in with their strapline and brand positioning (on the rational side). A marketers dream.

It’s a classic execution, I hope you enjoy their spirit too.

l sueño de cualquiera que quiera hacer la mejor de las presentaciones puede estar cerca con lo que nos propone Microsoft Cinema, una pantalla de 243 pulgadas que permite que podamos interactuar de forma táctil sobre ella.
La pudimos ver por primera vez en el CeBIT celebrado en Alemania, y ha sido desarrollada por la división de Microsoft en el país europeo, con la ayuda de Stereolize, especialistas en la realización de presentaciones interactivas. Vamos a verla en funcionamiento:

Lógicamente pensar en este tipo de desarrollos con un destino doméstico no tiene sentido, sin embargo puede representar una herramienta ideal para presentaciones de grandes compañías o centros de congresos.

Como podéis ver en el vídeo, la tecnología permite que se puedan realizar desplazamientos y gestos multitáctiles sobre la pantalla. No vamos a tener unos brazos que nos permitan abarcar el tamaño de la pantalla, pero se vuelve realmente práctica en las zonas en las que tenemos control sobre la misma.

Mención aparte merece el diseño de la interfaz de la presentación, al más puro estilo Metro, que parece vamos a tener que acostumbrarnos a ver a menudo en productos de la firma de Redmond. Sólo falta que Microsoft de soporte a PowerPoint y unos cuantos de miles de euros que debe costar el invento, sino echad un vistazo a lo que hay detrás del mismo:

And here is our latest job called ADTRENDMAP The perfect tool for planners and brand managers. Using the Barcelona metro map. It picks up on cutting-edge trends, instantly bringing the new consumer exciting insights across all media / platfforms.

I invite you to check this work as a tool for planning and manage new campaigns..

ADTRENDMAP has been created with my two friends Joan and Rafa, we gather more than forty years working for brands between Barcelona, Brussels and New York. We share a vision focused on the prosumer as the only protagonist of our marketing efforts.

We belong to three different agencies but we strongly believe in coopetition: the competition based on cooperation. We all needed a simple tool for our customers to understand the new landscape, and the Adtrend Map is the result of that. In the following months we’ll receive enriching feedback from marketers and advertisers like you. Be sure we’ll be pleased to improve the map with all your comments.

Just few pictures from our today job in the MWC. A new way to create engagement in the buzz using skype call and broadband into a big screen… next days more… thanks to the alternative for bringing  us in the loop.

The future is here: we have flying cars! Well, this Chevrolet Spark actually only flies when set above a huge propeller, but they’ve made their point. This stunt happened in Mexico City.

World Toilet Summit & Expo

The shittiest convention ever? Laugh all you want, but their objectives are actually quite altruist: bringing sanitation and clean water to the 2.5 billion people around the world who still need it.
Created by the World Toilet Organization, it was first launched in Singapore in 2001 and since then it has travelled to various cities around the world including Beijing, Belfast, India, Moscow, Seoul, Shanghai, Taiwan, and Macau. (Link)

Twins Days Festival

Starting in 1976, Twinsburg, Ohio’s Twins Days Festival is held every year on the first weekend of August. The attendees, almost 3,000 every year, run the range of ages from newborns to octogenarians, most of them twins, although not necessarily identical, usually coming along with their families. (Link)

Celebrity Impersonators Convention

More than 150 dynamic doppelgängers, who perform in stage shows, host seminars and lead classes for Liza Minellis and Barbara Walterses wannabes. They get together every year at the Celebrity Impersonators Convention in Las Vegas. (Link)

Xena Warrior Princess Convention

Fans of Xena Warrior Princess have been attending conventions in her name since 1996, and there’s a big one in Los Angeles every year. The mythical heroine, played by Lucy Lawless, graced television screens between 1995 and 2001 and has become quite the feminist icon. Viewers have debated over the years whether Xena and another character — Gabrielle — were lovers. But the gay and lesbian community are convinced and Xena has reached cult status. There’s even a group called ‘The Marching Xenas’ who participate in gay and lesbian pride parades. (Link)

International UFO Congress Convention

Usually held in Laughlin, Nevada, since 1991, this week-long event usually has over thirty speakers, a Film Festival, tons of vendors and experiencer sessions and has become the conference of the year that people look forward to going to and networking with researchers while reconnecting with friends. Topics generally covered are abduction, UFO sightings, UFO crashes, crop circles, paranormal experiences, government conspiracy and much more.(Link)

ScareFest Horror and Paranormal Convention

The Scare Fest is the largest Horror and Paranormal Convention in the USA where you will be able to experience three horror-filled-days in November, usually at the Lexington Center in Lexington, Kentucky. The Scare Fest is hosted by Ghost Chasers International, Inc. and was created by Jeff Waldridge, Patti, and Chuck Starr. (Link)

Judy Garland Festival

Born in Grand Rapids, Frances Ethel Gumm is the town’s most famous resident. Who is that? Why it’s jumping Judy Garland, of course, famed red-slipper actress from The Wizard of Oz. And since 1975, Grand Rapids has been cashing in on her fame with a June festival full of authors and scholars discussing her life and career, a screening of the famous film, collectors and vendors peddling their wares, plus a gala dinner with a silent auction of various Garland and Oz memorabilia. (Link)

International Cake Exploration Societé Convention

Now this is a convention I wouldn’t miss. Over 4000 sugar artists, cake decorators and vendors from all over the world are registered at the ICES and most get together at their annual convention, where the festivities include browsing among hundreds of elaborately decorated display cakes, competing for the titles of Sugar Artist and Master Sugar Artist, and resuscitating botched cakes at an on-site Cake Hospital. (Link)

Blobfest

Remember the 1958 movie “The Blob”? Yeah, neither do we. But since 2000, the town of Phoenixville, Pennsylvania — one of the filming locations — has held an annual “Blobfest”. Activities include a re-enactment of the scene in which moviegoers run screaming from the town’s Colonial Theatre, which has recently been restored. Chef’s Diner in Downingtown is also restored, and is open for business or photographs of the basement on weekday mornings only. (Link)

Sexpo

Sexpo is Australia’s expo about adult entertainment, sexuality, and lifestyles. The exhibition sells products related to sex and sexuality while educating about safe practices. The festival’s exhibitor base is continually broadening and now incorporates companies from a wide range of fields, including; aviation, wine tasting, marine sports, spa pools, hair and make up artists, physical fitness equipment, and many others that have helped increase and broaden the appeal of the event. (Link)