From LeoBurnett Ageny here is a good example of how to integrate traditional media with 2.0 tools with new guerrilla marketing actions. I have to say that i´m impress about it. .. just watch the video!.

One of the biggest change i´m just looking is the complete movement to the social networks from all the internauts. So the big spanish sentence ” si mahoma no va a la montaña la montaña va a mahoma” is 100% apply in this new world. How bringing the website inside the socialnetworks like JCPENNEY´S who as complete store in facebook and 100% operational.

CPenney’s decision to build a complete online store within Facebook, where you can not just browse products but buy them too, is as sinister as it is gimmicky. The benefits for the department store are twofold: more sales driven by product visibility in people’s news feeds, and more information about its customers. Said information includes their age, taste in products and how often/where they browse, all of which “can be aggregated into analytical data,” according to Usable spokesperson Jason Taylor. (Usable built Penny’s Facebook storefront.) Other companies—Proctor & Gamble, 1-800-Flowers, etc.—have product catalogs on Facebook, but Penney has outdone them all. At what cost, though? Facebook is the last place I’d want my credit-card information stored (I don’t even have my last name on my profile), and this move just further exposes Facebook as a two-way mirror through which marketers and employers spy on the layfolk. None of which matters much to Penney at this point, and I suspect sales will increase simply because they got here before everyone else did. But they’re a little too high on their chances of sustaining it once hipper stores climb aboard.

Alonso and Massa at Ferrari World in Abu Dhabi, United Arab Emirates. It’s called the ‘Formula Rossa’ and it can reach speeds of almost 150mph.

Alonso y Massa en el complejo de ferrari en Abu Dhabi en los Emiratos Arabes. La atracción se llama “Formula Rosa” y alcanza una velocidad de 150 millas por hora.

What is Experience Marketing?

Experience marketing is an evolved form of event marketing which goes beyond the traditional interruptive model, to create physical and digital brand experiences that serve to powerfully demonstrate the value of a brand and its product or service and its relevance to the needs, wants and expectations of the audience. Experience marketing communicates this value authentically and in a highly targeted manner with an eye towards generating specific, measurable audience behaviors.

The Transition to Experience Marketing

While the percentage of those companies embracing experience marketing has remained constant from last year to this one (32%, both years), the reasons companies are making this transition has shifted (Figure 16).

Last year, 17 percent of those responding said they were moving to experience marketing to raise awareness, yet 48 percent cited that reason this year. This is a compelling point: senior marketers and sales leadership now see experience marketing as a means to create or increase awareness, an objective that has traditionally been seated within above-the-line channels such as broadcast or print advertising.

The second most popular reason for deploying experience marketing is rooted firmly in driving revenue: 39 percent of respondents indicated that they deploy experience marketing to motivate purchase behavior.

Source: Eventview2010 from event marketing institute

Check out this new shortfilm from Absolut . With a complete monocromatic color strategy based in the Yellow and the Sixties. From

TBWA\Chiat\Day de Nova York. Absolutely delicious.

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Today, both agencies and marketers alike love to talk numbers. And it’s not surprising that metrics have become a core component of the agency selection process. After all, numbers enable marketers to make more of an apples-to-apples comparison of a shop’s capabilities against the competition.

More recently, however, some marketers have tried to further integrate this type of objectivity into the agency review process. For better or worse, it’s created a procurement-driven agenda that in some instances removes the human quotient from the process. Increasingly, marketers not only request metrics from potential agency partners; they also grade them with a credentials checklist and pitch assignment.

This represents a major shift from the long gone “Mad Men” days. No longer do agencies consistently win business by wining and dining prospects. Instead, marketers complete a more accountable selection process based on past results and measurable successes.

While most of us will agree that focusing on results leads to better decision making, a closer look at the evolving agency selection process suggests finding the right partner should be about more than just process and numbers. Marketers can help their cause by acknowledging the shifting approach and asking themselves a few tough questions:
1.    What advantages does this new procurement-driven, numbers-focused approach offer?
2.    Are there any disadvantages to this process?
3.    What can we learn from “Mad Men?”

The Science of Procurement

Metrics enable marketers to better compare one agency’s track record against another on a more level playing field. A baseline credentials check can also help marketers take care of some preliminary decisions by weeding out agencies not qualified to run their programs, and a pitch assignment can help marketers understand how different agencies might approach their business.

Positively, this procurement-oriented approach helps marketers guarantee they make decisions based on a logical, multi-step process that considers multiple factors of varying importance. Conversely, this procurement style of agency selection also brings with it a few disadvantages.

The Art of Making Choices

The glaring void inherent in this approach often ends up being a lack of chemistry between marketer and agency or a lack of concern about the human element and the marketing pros behind the score sheet. When this happens, the results can sometimes be counterproductive and result in major misalignment between marketer and agency.

In some instances, this procurement approach can inhibit creativity or create a disadvantage for agencies that call for a more strategic realignment of activities. The best approach can be a completely different one and simple, objective grading systems often fail to award innovative thinking—the kind of thinking that can transform a campaign. Although making this type of a strategic shift can cause a short-term dip in results, the long-term gains brought about by well-informed realignment often pay big dividends.

A strict focus on remaining objective can also limit the chemistry marketers can build with their partners or minimize the importance of an agency’s desire to do good work. After all, some of the best strategic thinking and big ideas result from productive collaboration between marketers and their agency partners, and the most qualified agency partner in the world won’t serve a marketer well if it lacks excitement about winning the business and providing excellent service.

Staying a little “Mad”

Although most of us will agree we should not go back to the three-martini lunch days of  ‘Mad Men’ that long gone era can keep fresh in our minds the importance of building chemistry between marketer and agency. It also stresses the importance of hard work and excitement; the last thing we need is an over-meticulous focus on accountability that drains the creativity out of advertising.

Instead of allowing that to happen, marketers and agencies need to keep generating fresh perspectives about their work and fascinating the participants that interact with their brands. Accountability is of the utmost importance, but let us hold one another accountable at a strategic level, too, and not get so caught up in tactical metrics that we lose sight of the big picture.

Of course, the liquid lunch is totally optional.

Source: Michael Kahn contributor to Chief Marketer.

Megan Geckler “Every move you make, every step you take”, 2010 on display at the Pasadena Museum of California Art, 490 E. Union Street, Pasadena CA July 17 – October 31. Artist t24

Upcycled Skateboard Art by Haroshi

CuldeSac™ : Installation for Galeria Jorge Juan

“Galeria Jorge Juan, a real shopping institution in the centre of Valencia, wants to show it with an installation reinterpreting spring from the urban values and formats. The symbolic strength of Nature emerges from the building facade in the shape of flowers that trascend the usual flower stands. They sprout from the joints of the tiles making their way among the huge shopping bags announcing the start of the new season.”

Kicking off their new mega-initiative celebrating creativity called The Creators Project, Vice and Intel drew out the masses for a day-long series of performances, installations and events at Milk Studios in NYC this past Saturday. As to be expected from such an ambitious project, the line-up had its lows and highs, with the packed NYC debut of Die Antwoord topping the list. While the musical acts like The Rapture, Gang Gang Dance, Neon Indian and MNDR were the biggest draw for most, we documented some of our favorite art—from interactive light sculptures to motion-sensing video and sound pieces—below.

The other day i had receive an email from one good friend asking me for a two years ago draw about building community. I just map the draw in few seconds and start to research in mi Mac. After few minutes i just find that it was in my old PC so i decide to start a research in the net. the research had suprise me as  this technic has growth a lot. This technic  is called Visual Facilitators and i decide to write my post about this people.

Visual Facilitators are people that work in imagine a world with a new shared language. It is visual. It can help us tackle the increasing complex challenges facing our one plane.

And this are few works that will show you how it looks like.

Another visual facilitator this one from a consulting company

And the last example of how simplicity is key in visual stories..