BEAMVERTISING – sparing neither Pope
Sábado 6 de Noviembre en Roma la cuidad del Papa, del Vaticano y las Vasilicas de San pietro y Cuppolone, el simbolo universal del reinado papal. Esta noche atrae mas atención que de costumbre. Podemos ver un escrito proyectado que pone “Lávame” lavame . En 48 horas ha salido publicado en todos los periódicos.
Que ha pasado?.. Iginio de Luca es el autor de esta proyección de guerrilla, de hecho es su segundo ataque anticlerical . La idea le vino porque estaba impresionado por la sinceridad del papa que desde su punto de vista es irreal y muy alejada de la vida real. Queria meter esta frase como reclamo para mostrarlo al mundo. Una palabra que es una invitación a la institución a mostrar la cara mas amable y profetica en lugar de la temporal y oportunista que con frecuencia caracteriza a la iglesia y su doble moral.
Saturday 6 November in Rome’s city of the pope, the Vatican and St. Peter Vasile and Cuppolone, the universal symbol of papal reign. Tonight attracts more attention than usual. We see a projected writing that says “wash me” wash me. Within 48 hours has been published in all newspapers.

What happened? .. Iginio Luca is the author of this projection of guerrillas, is in fact his second attack anticlerical. The idea came to him because he was impressed by the sincerity of the pope from his point of view is unreal and far removed from real life. I wanted to put this phrase as a teaser to show the world. A word that is an invitation to the institution to show the softer side and prophetic rather than temporary and opportunist that often characterizes the church and its double standard.
I want to be real, virtual events I
We live in a global world where people from different parts of the planet can meet, relate and do business. As we know Live events, or also called physical events, are the best way to communicate, in both ways, one- to-one and one-to-many. So, if there are tools that are starting to help in that, why don’t we use them?
In the next slides I will try to give some macro-facts and understanding about today’s state of the Virtual Events’ Art.
Sincerely,
Juan Pablo Sánchez
- Ambient Marketing
- Ambush Marketing
- Art Direction
- AV news
- Cannes Festival
- Conventions
- Creativity
- Customer experience
- Customer games
- Event Marketing
- Experiential Marketing
- Facial Recognition
- Guerrilla Marketing
- Guerrilla projection
- Guerrilla Stunt
- Interactive
- Interactive billboards
- Marketing & Strategies
- Marketing Redes Sociales
- Measurment
- Media planning
- MICE
- Natural Branding
- News
- Patch to purchase
- Point of Sales Dynamization
- Pop up retail
- Social Media
- Strategies
- Street Marketing
- Strong Ambient Marketing
- Stunt marketing
- Tradeshows
- Trends
- Uncategorized
- viral Marketing
- Visual experience
- White papers
- Wild posting


