Este pasado Lunes estuvimos con la gente de EFS en Sevilla con el 25 aniversario de GNF en Andalucía. El evento uso por segunda vez el kit 2.0 para eventos que hemos desarrollado en la agencia. El kit basado en AIRPLAY permite realizar las presentaciones de keynotes ( el Powerpoint con esteroides de apple) sin cables a tiempo real y dotando de completa libertad de movimientos al ponente.
El kit aparte de todos los componentes electrónicos cuenta con el diseño de una plantilla especialmente realizada para este soporte en keynote. Es decir es un servicio llave en mano.
Foto: tomada conectando el iphone al sistema y realizando una foto panorámica.
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Developed at the Disney Research labs, Printed Optics is a new approach of creating custom optical elements for interactive devices using 3D printing. Printed Optics enable sensing, display, and illumination elements to be directly embedded in the body of an interactive device. Using these elements, display surfaces, novel illumination techniques, custom optical sensors and robust embedded components can be digitally fabricated for rapid, high fidelity, customized interactive devices.
Though the tech highlight of New York Fashion Week was without a doubt the Google’s Project Glass making its debut appearance on the runway at Diane von Furstenberg, when I saw a friend post an Instagram photo of Yohji Yamamoto’s Y-3 fashion show, the first thing I noticed wasn’t the clothes or the super hip-looking party scene, but rather the brightly hued projection-mapped visuals.
After further investigation, I found out the artist responsible was Dev Harlan, who you might remember from projection mapping this crochet-covered bike (because, well, why not?) in collaboration with artist Olek. Harlan answered some of my questions about the collaboration and shared some exclusive, behind-the-scenes photos.
Me ha encantado esta propuesta tan original e interactiva. Un ejemplo de como a veces con el arte podemos crear experiencias que funcionan e interactuan y no solo objetos que no sabemos para que sirven.
As soon as a device is introduced into the world, it begins to evolve. Computers become smaller, cars become more efficient, cameras become sharper, and naturally 3D printers can print bigger and bigger stuff. As far as that evolution goes, 3D printers just took a new step in their evolution. Enter the KamerMaker from Dutch architecture firm DUS. Based on the no-nonsense design of their previous printer, the Ultimaker, the new and improved version is capable of printing objects up to 2.2 m X 2.2 m X 3.5 m. That means that it can spit out items the size of furniture and bigger. In fact, the KamerMaker is capable of printing inhabitable pavilions—roofed structures that can shelter people. Not to mention, the printer is mobile and can be moved on- and offsite as easily as any piece of equipment of its size. One potentially industry-changing application of the KamerMaker is keeping it onsite at architectural builds, where designers can use it to print specific items or parts on demand. Imagine a structure that can be transformed based on the immediate need of the project. The portable nature of the KamerMaker also means it can go on location to provide a structural solution in situ, allowing designers to go from sketches to 3D model to actualized design on the go. And, inevitably, once 3D printers of this magnitude get into the hands of the average person, we’re going to see a lot more crazy backyard structures. Here’s to the future.
Desde Creators project me ha llegado esta mañana esta instalación fija que simplemente puedo definir como WOW, AHH, ohhh, no tengo adjetivos para describir esta inmenso trabajo de mapping y movimiento robotizado que da un paso mas en la definición de experiencia sensorial.
Os recomiendo ver el video del show y el making off
Kusama fever has been spreading for a while, and it’s officially in its most virulent stage. The Japanese artist, who created a spectacularly dotty limited-edition cover for our W*159 June issue, has been the subject of a worldwide retrospective that this year toured to the Centre Pompidou in Paris, the Tate Modern in London and New York’s Whitney Museum. The infection has spread to the fashion realm too, with her iconic polka dot patterns being picked up on a line of leather goods and a small ready-to-wear collection for Louis Vuitton, launched in July.
Uno de los aspectos más notables de la proyección o de la luz basada en el arte público es su capacidad para transformar los espacios más cotidianos en paisajes futuristas. Los más interesantes basados en la luz, son obras a las que se pueden mezclar en su entorno al mismo tiempo que aumentar si impacto.
Esta tendencia es especialmente util de cara a crear atmosferas totalmente diferentes en espacios que normalmente usamos para realizar eventos. La clave esta en usar un equipo creativo artístico que domina la luz el espacio y su interacción con las personas . Esto crea esas atmosferas que traspasan el mero hecho de poner luces espectaculares por parte de un Director de iluminación. ( que estan mas acostumbrados a crear efectos visuales sin tener presente este tipo de entornos ) . Crea espacios que se relacionan con las personas e interactuan en directo. Esto amigos es una experiencia en toda regla. Esto es marketing experiencial desde su pespectiva de entorno.
Just when you thought you saw it all—The Occupy Movement takes festival form in 2011’s Marsatac festival, which was a place for the young people of Europe to express how they feel about global affairs.
And let us just warn you—they’re pissed. From music, to art, to tech-enhanced SMS graffiti, the festival became a place to connect with likeminded people and release real emotion in this tumultuous time.
I came across this on the Digital Buzz Blog. It’s projection mapping with a nice twist. Instead of being emblazoned across some big building this is done within a confined space, it’s very clever and all done in one take.
2. The Ikea Apartment
Underground/metro/train stations are all the rage for pulling off stunts from flashmobs, to a virtual shopping store to a subway piano and even Ikea themselves are no strangers to using such locations. This time around they whacked it up a notch by building a fully functioning apartment using Ikea products – and even stuck a few real people in there. It’s a bit ‘big brother’ but with less annoying people, and there’s no toilet, but I don’t think Ikea make toilet bowls.
3. Ikea Sleepover
I’m sure you’ve heard of this – there was a Facebook Page called ‘I Wanna Have a Sleepover in Ikea‘ set up over two years ago. Ikea took inspiration from it and gave 100 of their Facebook Fans a chance to win a sleepover in Ikea Essex. It’s almost like crowd sourcing marketing ideas, which is exactly what social media is great for. But for all the great idea’s there’s countless others that are just not worth pursuing. The trick is to find and act upon the right ones.
4. Mini Fan The Flame
Car companies are pushing the boat out with social media, maybe seeing social media as a path to replicating the real world communities that built up around the Harley Davidson or Jeep brands. It’s lead to some interesting developments as you’ll see in the next few points.
This Facebook Campaign from Mini allows fans to win a Mini by liking its page. That sounds pretty dull so far but the Mini you could win is attached to a rope, you will be given a shot of fire to burn through that rope – if the rope breaks, the Mini is yours.
While I’m talking about Mini they did a great little Facebook game called Mini Maps last summer that seemed to have gone un-noticed by many. The game used Google maps to allow players race anywhere in the world. You could build tracks, race friends or even race strangers. The game is still available here.
5. Chevy Sonic Lets Do This
The Chevy Sonic brand are trying to entice consumers to do something new and fork out a fortune on buy a new Chevy Sonic. They’ve done a bunch of stunts so far – thrown one out of a plane, did a kickflip in one and made a music video with Ok Go. But the one that stands out for me is this one, where online clicks helped pushed a Chevy Sonic – attached to a bungee cord – closer to a 100 foot drop. After 2.5 million clicks the car was pushed over the edge. Admittedly I would’ve preferred this to hit the ground or blow up at the push of a click but the public vote/click angle is a very cool move.
6. Fashion Industry Exposed
Without giving too much away, this made me laugh.
7. Reebok Crossfit
This is the worlds largest, and longest, 3D street art created in London at the end of last year for Reebok. It may also give you vertigo.
8. Frog Marketing
Finally I thought this was sufficiently odd for inclusion. A French restaurant had difficulty in overcoming the perception of French cuisine in Russia. It was seen as over priced with small portions and involved frogs. Upon this premise bloggers, journalists, radio DJ’s and food critics were all sent a frog in a container, which caused a bit of a stir online and in the media. The frog could be exchanged for a free meal which earned the restaurant a load of publicity in return. The VO gets a bit OTT towards the end, claiming to have changed the perception of French food forever, but lets forgive it for that.