La pasada semana estuve colaborando con Estudio Ferran Sendra en la convención anual de directivos de La Caixa a nivel de dirección artística y técnica. En este evento en particular, estuvimos trabajando con pantallas que ocupen todo el escenario con una proyección frontal. Dicho esto para los que sois del ramo. entenderéis la dificultad que tiene al estar los ponentes y los elementos de escenografía en medio del “chorro” de luz de los proyectores. Por ello usamos una nueva técnica que se basa en la creación de una mascara negra integrada en el fondo animado que nos permitió ocultar las sombras y por otro lado no molestar a los ponentes.

Así mismo tomamos una decisión muy acertada de trabajar a resoluciones por encima de full hd o como dicen los de mac con sistema retina. Una resolución de pantalla de 2860pxx1200 px proyectada en una pantalla de 16,7 metros de largo x 6,3 metros de altura.  Vídeos y fondos de pantalla igualmente estaban a esa resolución. El resultado es una definición y calidad de proyección que como veréis en las fotos, parece gráfica impresa cuando en realidad es proyección.  espero que os guste tanto como nos gusto a nosotros y al cliente!.

Agradecimientos,

Videoson por tener un equipo técnico y humano de primera.

Iban por los fondos de pantalla animados y gráficos.

PCC services por el buen equipo humano.

Eugeni por la regiduría

EFS por el pedazo equipo creativo y técnico que tiene

Experiential marketing is all about customer experience.  It’s about the engagement and interaction with brands products and services using the human appeal for sensory experiences.

Experiences allow people to connect to a brand or a message which in turn allows them to make intelligent and informed purchasing decision, or as you will see in the following video, life saving decisions… at least that’s what Shell and JWT Ukraine had in mind when they launched ‘’The Pedestrian Ghost Campaign’’, but at what cost?

Being that speeding and pedestrian safety seems to be a big problem in Ukraine with the highest percentage of pedestrian collisions in Eastern Europe (56%), an ambient advertising in the form of human shaped balloon popping up right beside the speeding car was designed and implemented to educate motorist about the dark side of speeding.

What an experience and brand connection!  I bet all the drivers senses where put to the test here.   Imagine yourself speeding in the middle of the night when suddenly a ‘’Pedestrian’’ pops almost in front of you…

Take a look at the video and let us know what you think about this campaign:

The JWT/SHELL Pedestrian Ghost Campaign.

For my part, even though the ‘’Experiential Theory’’ seems to be present at all levels (although in regards to brand association… it is still not clear how Shell made it’s presence clear during the whole thing… maybe another balloon popping out a few meters away saying: This scary moment brought to you by Shell!), I feel that this is way to dangerous and if I was JWT and Shell, I would be worried about the possibility of actually provoking that same accident the campaign is trying avoid, never mind the law suits that could follow…

Daniel Arenas Tello

If you find yourself at the Vancouver Aquarium over the holidays, don’t be surprised if you see 94 colorful, floating jellyfish hanging from the ceiling of the Pacific Canada Pavilion gallery. Fear not, you haven’t over done it on the sherry again—they’re part of a new installation called Jelly Swarm from Tangible Intervention and origami artist Joseph Wu.

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.

The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.

The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.

Beatifull action for crhistmas.. check video

Here is the new campaign for its plublicitaire Volkswagen New Beetle 2012.

The promotion of this car is via standard posters (posters, bus shelters, magazines, walls, etc …) except that for each advertisement, augmented reality experience is available on your smartphone / tablet by downloading the application dedicated.

The video speaks for itself:

And here is the video from our last action in Mestalla Stadium ( Barça-Valencia ), The biggest puppet projection in the world.  In my opinion one of the most difficult challenge in terms of action and execution.

Credits.-
JWT London
Jack Agency
ASMALLJOB
Poko

So September is the most stress month of the year for us. We are preparing Four different actions at the same time.

- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..

- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.

- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.

- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.

And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.

For this people who will like to know about all this projects a few advance of mockup´s..

Una de realidad aumentada mezclada con interactive billboard… como mola no?.. de Heineken.