Beatifull action for crhistmas.. check video

Here is the new campaign for its plublicitaire Volkswagen New Beetle 2012.

The promotion of this car is via standard posters (posters, bus shelters, magazines, walls, etc …) except that for each advertisement, augmented reality experience is available on your smartphone / tablet by downloading the application dedicated.

The video speaks for itself:

And here is the video from our last action in Mestalla Stadium ( Barça-Valencia ), The biggest puppet projection in the world.  In my opinion one of the most difficult challenge in terms of action and execution.

Credits.-
JWT London
Jack Agency
ASMALLJOB
Poko

So September is the most stress month of the year for us. We are preparing Four different actions at the same time.

- Trident pointlessfun.- Shadow puppets next week in Valencia stadium a mix of stunt marketing and 3Dmapping of the camp ( yes in camp) will be the first time in the world that someone is going to create this!.. stay tune!..

- General Optica. Stores activation .- Using Interactive games , AR, Kinect and facil recognition systems in order to create a new consumer experience . Also the first time in Spain with this type of action.

- Trident Paintbillboard.- A stunt game that will encourage people to play with a gun By Internet or live.

- Reebook . Store activation.- A guerrilla mkt campaign looking for the new face for Reebook next AD.

And much more new media actions in the pitch. So i´m sorry for not update to much this week the blog.

For this people who will like to know about all this projects a few advance of mockup´s..

Una de realidad aumentada mezclada con interactive billboard… como mola no?.. de Heineken.

It’s awesome to see that our last consultancy job for Aston Martin’s launch of the Cygnet in March is starting to pay off for them.

The challenge was to create a “New Media Marketing Roadbook’’ in order to help Aston Martin with concrete activation tools and ideas.  One of these was the “Co-Branded Event” in collaboration with cool brands that can connect with their brand.

As you can see here Aston Martin is Co-Branding with the famous Parisian concept store Colette by creating a limited edition of the Cygnet: the Colette Cygnet, Well Done!

We’ve seen a lot of advertising activity that do smoke in the skies, especially in the summer to catch the guys taken off the beach and tan.

This one is basically the same thing – and the smoke is not so nice – however, is to promote “X-Men: First Class, “which opens today in the world.

Who took pictures of the mark in the sky – the fanboys who recognized, of course – could send to the movie page on Facebook and bid for prizes.

Devanlay, textile exclusive licensee of the Lacoste brand, has just celebrated with great pomp the reopening of its flagship store of the 95 Champs Elysees.

Ralph Lauren’s approach to car collecting elevates the automobile to high art. Lauren’s private garage in Westchester County, New York, is a minimalist temple to motoring. The collection extends to around 60 cars, kept inside a deliberately non-descript structure that keeps its secrets closely guarded. Inside, thanks to design input from the Polo Ralph Lauren interiors team, the collection is displayed in a truly reverent fashion, part Zen garden, part Rothko Room, with every car placed on a carefully lit pedestal, yet kept maintained and primed for instant use.

Invitations to this automotive nirvana are somewhat limited, but a new exhibition, which opens today in Paris, successfully takes Lauren’s garage aesthetic into the public realm. The Musée des Arts Décoratifs plays host to 17 cars from the collection – curated by Rodolphe Rapetti, and put on display by Jean-Michel Wilmotte – including a brace of Bugattis, Mercedes and Ferraris, a couple of Alfas, and rarely seen machines from Bentley, McLaren, Jaguar and Porsche. Although these are series production cars, they mostly come from an era of intense customisation, of elaborate coachwork, adventurous owners and rich racing histories. The cars on display date back seven decades and represent a rich life of carefully collecting and deep enthusiasm. With several of the classics making their public display debut, this is a rare chance to savour one of the world’s best-kept and most carefully curated car collections.

source: wallpaper.com