Why creativity needs time and client presure don´t help
15November
Hi just find this great video , telling us why creativity needs time. It´s a lab test with kids asking to do a task in 10 seconds and showing the results. In a second test they give 10 minutes. The video is very inspirational for all people involve in creativity and that wants to splain clients why we need time

What a terrific video and a really great idea/test for those kids – our future generation of creative directors, designers, producers, etc. A good reminder & lesson for all of us!