From the 2012 event track research done by the event marketing institute (USA). I have found many key important information for us. Information that will help us to be more accurate and will improve the knowledge of our clients.
The use of social media in order to amplify events and experiential marketing campaigns is know like a commodity. Many clients request this in Briefings and want to sprite messages with social media. Bad the question is where to go?. where the consumers are?.. guess this char will answer many questions..