A Small Job - Live Communication

Fastest Purchase Puma customer experience

Juan Pablo — Thu, 17 May 2012 06:41:59 +0000

Here’s a good idea of Puma in Mexico. To showcase their latest model of running shoes, the Puma FAAS, they encouraged customers to buy as soon as possible.

Consumers once in the store, are invited to press a big red button that triggers a timer.From there, the counter is running and the goal is to return to the body as quickly as possible. The challenge won buyers get a variable reduction of 5% to 20% depending on the time worked.
This operation dubbed ”The World’s Fastest Purchase” brings a challenge / fun to the consumer!

Lama in Paris // Jimmy Fairly ! customer experience

Juan Pablo — Wed, 16 May 2012 07:12:26 +0000

El pasado sábado, Jimmy Bastante organizó un evento poco usual en las calles de la marisma, en París, dando a los transeúntes por una llama!De hecho, para celebrar la apertura de su primera tienda, la marca de gafas que ofrece a los visitantes a tomar fotos con el animal e ir recuperar sus fotos directamente a la tienda Jimmy Bastante, 64 rue Vieille du Temple.

Además, la marca invitó a los participantes a compartir sus fotos con este montaje extraña en Twitter o Instagram.

Customer experience Una siesta gratis?..

Juan Pablo — Tue, 15 May 2012 06:56:16 +0000

La estrategia que utiliza la tienda de muebles ecológicos COCO-MAT en Nueva York consiste en invitarlos a disfrutar de una “muestra gratis” de sus productos. Para promocionar sus muebles de dormitorio la tienda instaló un espacio que simula una habitación de hotel donde los clientes pueden tomar una siesta.

Más allá de la vieja promoción de “probar antes de comprar” la experiencia que ofrece COCO_MAT se enfoca sobretodo a crear un concepto, a llevar al cliente a apreciar cada cualidad de la marca.

En la experiencia, la tienda ofrece dormir en su cama king-size modelo California con ropa de cama de lino, música ambiental y un vaso de jugo. Se trata de un fabricante sustentable que utiliza materiales renovables y procesos amigabes con el ambiente.

El objetivo de la acción es crear engagement con el cliente, y que éste se convierta en evangelista de la marca, amplificando el Word of Mouth.

MTV, Menos VISA, mas rock&roll!! customer experience

Juan Pablo — Mon, 14 May 2012 06:26:19 +0000

bestial por lo sencilla y lo empática la acción de mtv en locales de copas de sao paolo: ubicaron troqueladoras en las que introduciendo tu visa “caducada” (o no) o cualquiera de las mil tarjetas de plástico inútiles que llevamos en la cartera las convertían en púas de guitarra… hace años que no veía algo tan molón… ya la estoy esperando para cepillarme unas cuantas que me sobran…

SAW 3D Press kit experiencial

Juan Pablo — Fri, 11 May 2012 10:07:10 +0000

Press kit para comunicar la película SAW 3D. en el que los redactores tienen que usar su propia sangre para ver un mensaje oculto. Bestial? animal?.. Genial?…. tu mismo..

Swedish armed forces integrated campaign

Juan Pablo — Thu, 10 May 2012 06:40:16 +0000

A brilliant campaign of the Armed Forces of Sweden offlineaction involved with social media integration, however, no one could actually interact from the internet.The intention was to prove whether people were willing to leave the comfort zone to help a stranger, not just sticking to the ”protest couch,” so popular today.

Inside a box in the center of Stockholm, one person was arrested. Through a live broadcast on the web and on a billboard near anyone could watch what was happeninginside the room.

The door would open the box every hour, waiting for someone willing to trade places with citizens incarcerated.

What do you think was the reaction from people? The casebelow explains the entire campaign, showing how theSwedish Armed Forces succeeded in getting people tocare about new jobs open for enrollment.

Creation is the DDB Stockholm.

Dear Keyan we will miss you

Juan Pablo — Wed, 09 May 2012 06:50:52 +0000

Dear Keyan, we will miss you..

We are running between walls,

Looking for skies

Dreaming of windows,

Your opened windows

Found your skies

And conquered the walls

Your windows,

your skies

As they were yours,

Ours they became

You shared them with us

They were ours , ours they are,

we are, you are

That was yesterday,

Today it is different

Without demand,

without tears

- Like you would have wanted

We are with your windows

We are with your skies

We are with you, forever

Thanks Keyan.

( writed by marcel ex-mci worker )

El examen de conducir imposible.. ( viral marketing, ambush marketing)

Juan Pablo — Mon, 07 May 2012 10:22:28 +0000

Ya se estan convirtiendo en clásicos, pero nunca me canso de ver este tipo de acciones esta en concreto me encanta. Un examen de conducir donde las reglas han cambiado y tienes que envíar SMS mientras realizas el examen.

What People think success looks like Vs Real looks like

Juan Pablo — Wed, 02 May 2012 06:24:42 +0000

This napkin sketch was tweeted this morning by Babs Rangaiah of Unilever (@babs26). It has been attributed to Demetri Martin, the author of a book called This Is A Book

Citroën Urban art Roadshow

Juan Pablo — Mon, 23 Apr 2012 07:02:28 +0000

Customizable features. This way, and to promote it, created a City Tour in 2 DS3 fully customized by 2 portuguese street artists, which took citizens and tourists to visit Lisbon’s main works of urban art and in which the drivers were the writers themselves, that explained everything about the technics and stories behind those arts.