Music experience With Levi´s
2September
Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.
There’s also a for-real Soundwash Laundry pop-up store in the Tsim Sha Tsui shopping district, along with limited edition packaging and gift accessories.
Plus the brand has rolled out a Soundwash iPhone app which includes a game where friends can compete with each other and see who can Soundwash the most jeans within 30 seconds (as you do) to music from Hong Kong rock band Mr.’s. The top scorer each week gets a pair of Levi’s Square Cut jeans, of course.
And there’s a viral video.
