A Small Job – Live Communication

A SMALL JOB

Wish you the best in 2012

30December

 

 

Dear Friends, followers and more..

I will like to thank you for follow us , for share wish us, for be part of this new community of high talent people in ASMALLJOB. The place that looks like more and more creative talent people wants to come to work, to share and to learn with us.

For the next 2012 i will like to continue this way with you and follow our new Moto. Moto that guess you will love it.

 

DO SMALL THINKS

WITH GREAT LOVE.

Juan Pablo Sánchez,Creative Executive Director

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Descubierto el gen que actúa sobre la empatía

28December

La gente del MIT acaba de descubrir el gen que actua sobre la capacidad de empatía e influencia en las personas. Si alguna vez te has preguntado porque en la historía a habido grandes personajes que han sido capacez de influenciar a millones de personas, como Hitler, Steve Jobs o Esperanza aguirre, ahora ya sabes que es lo que este tipo de personas tenían. Un gen el AcCoAs que ha sido localizado y sintetizado en el laboratorio del MIT el cual ahora podrá ser inyectado en las personas y por tanto mejorar su capacidad de influenciar.

La noticia si bien ha pasado muy desapercibida, puede ser seguramente el hallazgo que permita a los autores del mismo los Doctores M.Porter y P.Kotler un novel o mejor dicho el novel del siglo.

 

Origami and LED Combine in an interactive jellyfish Instalation

28December

If you find yourself at the Vancouver Aquarium over the holidays, don’t be surprised if you see 94 colorful, floating jellyfish hanging from the ceiling of the Pacific Canada Pavilion gallery. Fear not, you haven’t over done it on the sherry again—they’re part of a new installation called Jelly Swarm from Tangible Intervention and origami artist Joseph Wu.

 

 

Some quotes about ideas,

27December

 

This days i been reading few books and i will like to share with you some of my highlight sentences. Hope you will enjoy it.

  • You will find that a good idea has, as it were, self expanding qualities. It stimulates those who see it to add to it. Thus possibilities in it withc you have overlooked will come light.
  • In advertaisment an idea results from a new combination of specific knowledge about product and people with general knowledge about life and events.
  • The habit of mind wich leads to a search for relationships betweem facts becomes of the highest importance in production of ideas.
  • Pareto: namely, that an idea is nothing more nor less that a new combination of old elements.
  • Coworking provides a way to be independent and connect with others, but just finding a room with desks and internet won´t cut it. Someone MUST step forward to create and hold the space where productive work and a saturated sense of community can happen at any time. In a coworking space, the catalyst prepares the space so that no attention needs to be paid to the environment, and instead attention can be paid to each other and the work.
  • Coworking is a state of mind, a community and most important a unique global movement. But figuring out how to get the most out of this new, rapdly expanding concept of working can be difficult if you don´t know where to look.
  • Indivivuals often seek out membership at a coworking space becouse they either feel isolated or becouse they are coming up against productivity barries. These folks don´t need an internet connnection and a desk. they already have that. What They need is a coworking community where they can work alongside others.

So with this inspirational quotes i will like to share with you what is going to be asmalljob the next year. It´s going to be a space where creativity flows with an enviroment and agency design that will help and encourage people to have fun, enjoy and play. A space where ideas will flow like the water.  I will like to present you the new asmalljob!..

BE WATER MY FRIEND..

Interactive Guerrilla projection MINI

26December

 

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.

The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they´ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.

The MINI Vending Machine is being projected by The Media Merchants utilizing two 15K DLP Cinematic Projectors.

 

 

Congrats to our Partners! Attack! Co-Founder and CXO Andrew Loos Added to Experiential Marketing Forum (EMF) Advisory Board

16December

The Experiential Marketing Forum, a leading think tank of marketing industry professionals with more than 12,500 members around the globe, today announces the addition of Andrew Loos, Co-Founder and CXO at Attack! to its advisory board. Loos brings over 12 years of experience working with brands and agencies, adding a valuable resource to the EMF community.

 

Andrew Loos

“He’s constantly thinking beyond strategy and putting the consumer first while having their clients get ahead – he’s going to be a valuable asset to the EMF board.” -Erik Hauser, Founder of the Experiential Marketing Forum
Los Angeles, California (PRWEB) December 15, 2011

The Experiential Marketing Forum, a leading think tank of marketing industry professionals with more than 12,500 members around the globe, today announces the addition of Andrew Loos, Co-Founder and CXO at Attack! to its advisory board. Loos brings over 12 years of experience working with brands and agencies, adding a valuable resource to the EMF community.
Brands no longer want eyeballs; they want the customer’s heart. The advertising game is no longer about advertising because both consumer and client want a new experience. It’s a reciprocal adventure Andrew Loos and Attack! have been helping create for the past 11 years.
What Loos hasn’t gotten from work experience he has absorbed through life, and has harnessed both into some of the most unique, successfully-executed initiatives of the 21st century.
“Andrew wrote the Experiential Marketing Forum’s highest-viewed article of 2011, ‘Heart of the Matter,’ around the emotional attachments of an experience,” says EMF Founder, Erik Hauser. “He’s constantly thinking beyond strategy and putting the consumer first while having their clients get ahead – he’s going to be a valuable asset to the EMF board.”
It’s Andrew’s personality that never settles for average, or even good enough. When Attack! first learned that its third-party software was limiting in what they could provide to their growing client base, Loos and his team developed their own. To address staff-to-brand compatibility issue, Attack! created PeopleTracker® and LiveOne®, a microsite suite that geo-targets, identifies and connects field staff and vendors to applicable events by look, lifestyle, brand affinity and hundreds of additional data points. It is one component within Attack!’s proprietary management system used to administer information out to its thousands of field staff, vendors and in-market employees on a daily basis.
“Creating our own technology has completely streamlined the way we manage our programs. It’s given our internal account teams the ability to simultaneously communicate and coordinate with thousands of reps across the country,” says Loos. “The idea behind creating our own software was simple: We wanted to go further and do more for our clients. Fortunately for us, that’s what it has allowed us to do.”
As a content junkie and an avid documentary filmmaker, Andrew understands people are the stories. His resume only matters on LinkedIn, but his lifelong adventures have benefited his clients because Andrew doesn’t see brands from a desk. He sees them from the street, understanding that people want to engage in a face-to-face conversation with, and immerse themselves in the story of a brand.
It is this collection of experience and philosophies that Andrew Loos brings to the EMF Advisory Board as its newest member.
About Experiential Marketing Forum (EMF)
The EMF has more than 12,500 members from around the globe and is activate across 11 languages. It represents a “think tank” of professionals, students and other stakeholders who seek to share ideas and keep abreast of media and marketing trends. It is affiliated with the International Experiential Marketing Association a professional organization that advances experiential marketing, providing customers with an opportunity to engage and interact with brands, products, and services and delivering actual customer experiences that drive sales and increase brand image and awareness. For more info on the EMF, please visit: http://www.experientialforum.com

About Attack!
Attack! started in 2001 with the belief that in a world where advertising messages are everywhere, people will always be the best medium to initiate conversation. Eleven years and forty-two employees later, Attack! has used this simple, ever-evolving idea to establish itself as an industry powerhouse in production, management and field staff. Armed with a vast suite of proprietary management and reporting software, Attack! sets high, consistent standards in experiential development and client support. With offices in Los Angeles, New York, San Francisco, and Denver, Attack! delivers a rare blend of creativity, youthfulness and expertise to deliver winning brand experiences. For more info on Attack! please visit: http://www.attackmarketing.com

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Bob Esponja evita una pelea entre Minnie y Dora

5December

Os dejo con esta noticia de esta mañana, sigo partiendome de risa….

Nada hacía presagiar un desenlace así. En pleno fin de semana, con buena temperatura y miles de turistas paseando por el centro de Madrid, dos de los personajes más queridos por los pequeños se enzarzaron en una pelea por ocupar la mejor posición para fotografiarse con los curiosos. Se trataba de ‘Minnie Mouse’ y ‘Dora la exploradora’, quienes decidieron recurrir a las manos para zanjar la polémica.

Más de 15 minutos de pelea que los asistentes consideraron una parte más del espectáculo callejero de estas simpáticas representaciones teatrales. Pero no era así, a pesar de que los trajes de gomaespuma acolchaban los golpes dando un aire cómico a la situación.

Según han contado varios testigos, la novia del ratón de Disney se abalanzó sobre su víctima y no la soltó hasta que, ‘Bob Esponja’ primero, y la Policía después, tomaron cartas en el asunto.

Fue en ese momento cuando los paseantes se percataron de que la pelea no formaba parte del espectáculo y decidieron llevarse a los niños del lugar de los hechos.

Como ha adelantado el diario Qué, el altercado provocó un importante tumulto junto al ‘kilómetro 0′ de Madrid. Una refriega que el resto de personajes habituales de la zona aprovecharon para dejarse hacer decenas de fotos y carantoñas de los más pequeños y embolsarse las propinas de los padres.

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Previsiones de inversión en Publicidad exterior Digital ( digital signage)

28November


Cada vez son más frecuentes las pantallas que se instalan en las calles o en el interior de establecimientos comerciales o estaciones de transporte público y en las que, además de información, puede verse publicidad. No existen cifras de seguimiento de la inversión que captan este tipo de soportes. Desde hace unos meses Zenith Vigía está realizando las primeras estimaciones. En esta ocasión la cifra estimada como inversión en Publicidad Exterior Digital es de 10,6 millones de euros.

Disney Mickey Mouse in New York!

22November


Beatifull action for crhistmas.. check video

 

Ferrari Furniture Art Direction guerrilla furnitre

22November

 

Deisgner Charly Molinelli bought a Ferrari from a junkyard near home and created this decorative piece. Creative above all.

 

 

 

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