What if we just make experience future customers and people the power of the new SUBARU WRX STI 2001?..
The campaign shows five different people as a passenger with the Rally pilot Dave Mirra. you must watch it!!.
Levi’s has begun to use some interesting event marketing on Facebook to promote sales on its web site, as well as its stores via its Facebook Page and profile advertisements.
As we’ve noted previously, Levi’s has been particularly active on Facebook, working with the company to premiere the social plugins on its web site and using the Facebook to promote its presence at the South by Southwest music festival in Austin earlier this year.
The profile advertisements ask users to RSVP to a sale, for example a recent ad read: “RSVP ‘Yes’ for 30% off at Levi’s Castro Store this Thursday (7/15) – Sunday (7/18) only! Plenty of street parking.” There’s also an option to Like the ad.
Visiting the event’s landing page reveals that thousands of people have responded to the ads, which apparently aim to convert Facebook fans into brick and mortar customers. The page includes obvious information — such as time, location and sale information — but also a Wall, a list of people attending (with thumbnails) and maps with store locations. On the Wall Facebook users discuss their favorite products, give thanks for the sale or just generally enthuse about the promotion.
Levi’s is also advertising Internet-only sales on its Facebook Page. Links provided on status updates and Wall posts take users to the company’s web site, which also implements Facebook social plugins.
So, conceivably, it’s possible to participate in the entire cycle of Levi’s Facebook marketing by responding to the event advertisement, which appears in the activity feed, then responding to a status update or Wall post and Liking something on the web site, which also appears in the news feed.
What’s not included in this campaign is a location-based service tied to advertising, like what you services like Foursquare providing — some sort of way for users to “check in” to Levi’s using a mobile device and share that information back with friends. Perhaps we’ll see something like that, soon? Facebook is already working with McDonald’s on something similar as part of its forthcoming location-based service.
[Update: Per questions, below, we asked Facebook how this fits in with its Promotions Guidelines managing “sweepstakes, contest, competition or other similar offerings.” Facebook tells us that “since this is a coupon and not a promotion, it doesn’t fall under our Promotions Guidelines at this time.”
Increíble la idea de atrápalo con esta campaña viral, basada en cámaras ocultas y mostrar momentos de realidad sin cortes. La reacción de las 3 víctimas es buenísima y me muero de risa cada vez que he visto el video. Real o ficción?… eso todavía no me ha quedado claro.
There are thousands of people who still refuse to drink diet soda because they feel it tastes watered down and flavorless. Coca-Cola decided to take this matter into their own hands and re-introduce their latest product, Coke Zero. By infiltrating local movie theaters, our favorite soda maker was able to pull off a marketing stunt that would make any parched individual crave a sip of diet soda! Watch the video and be the judge for yourself!
Primo is a low calorie milk based beverage brand from New Zeland. To reinforce the message that Primo is the right beverage choice, they made this stunt in convenience stores. Two freezers were put side by side. When choosing Primo’s, the surprise was good. When choosing the high calorie beverages, it was scary.
Megan Geckler “Every move you make, every step you take”, 2010 on display at the Pasadena Museum of California Art, 490 E. Union Street, Pasadena CA July 17 – October 31. Artist t24
“Galeria Jorge Juan, a real shopping institution in the centre of Valencia, wants to show it with an installation reinterpreting spring from the urban values and formats. The symbolic strength of Nature emerges from the building facade in the shape of flowers that trascend the usual flower stands. They sprout from the joints of the tiles making their way among the huge shopping bags announcing the start of the new season.”
This is a PR note from the last action take it by Diesel with the today´s famous campaign BE STUPID. The FACEPARK ACTION.- let´s gonna be OFF LINE and Do Physical relations.
Diesel is taking its Stupid campaign into the summer sun with Facepark. The idea is to get the social media digerati away from their screens and into the parks where they can mix it up with all kinds of events, including live music.
“We, the stupid ones, prefer the park to the platform,” says the brand. “That’s why we take the status and the wall and the comment and the stalkers and the friends and make them real again.
“We hereby officially announce the birth of Facepark. A stupid idea that might change the world. But probably won’t.”
Here’s Facepark page. And here’s the Facebook page.
If you’ve ever picked up a shelter magazine, then you know that painting a room is the first step in any interior makeover. The Color Spotlight series will provide inspirational images, paint swatches, and palates to help anyone in a color conundrum select the perfect new hue for their space.
Black is the third color in the series and while you might argue that black is not actually a color, rather the lack of color, why don’t you just humor me and go with it, m’kay? Thaaaanks. This go ’round, we’ll let a true master walk us through the spectrum of black hues… Ralph Lauren has cornered the market on rich, classic tones and his paint lines offer more shades of black than you ever knew existed.
(Living Etc,Ralph Lauren Paint)
What better way to begin than with a strong black inspiration wall…Though I feel that I must insert a personal disclaimer here: I am not a fan of chalkboard walls. There, I said it. Sure, they’re trendy and fun, but in reality, they’re messy and they never look as great as you think they will. But back to the photo at hand! This office is like my dream office with the giant farm-table-turned-desk, the cowhide rug, and oh, I dunno, THE CHAIR MADE OUT OF HORNS. The silent black back wall allows the rest of the accents in the room to truly speak their mind and it also provides the perfect blank space for tacking up inspiring images. On the left wall, we can see that the black accent wall is complimented by the often-seen Cole & Son Woods wallpaper. I absolutely love this space and it’s a great example that even smaller rooms can remainbright with a black wall!
(Elle Decor, Ralph Lauren Paint)
Moving right along with this sexy, polished bedroom…Here the black wall with the white accents acts as a headboard and anchors the bed. Were the wall left white, the bed might seem to float in the seemingly unfinished room, but the carefully-measured white lines and the federal mirror give the illusion of a grand headboard. The black and white frame motif is echoed in the shams, and while I’m not generally one to pile on the pillows, the stripes that peek from behind the circular pattern draw your eye from the wall to the bed. Onyx shades add to the boudoir feel, but the seagrass rug and smart chrome and glass tray piled with books at the foot of the bed keep the space from being trampy. I think this bedroom is a nice compromise of masculine and feminine…What do you think?
(The Selby, Ralph Lauren Paint)
Walls aren’t the only thing that can make a bold statement when coated in an inky shade. Black floors and cabinets are transformed from everyday surfaces into sleek, ebony elements, and in this photo you can see how they lend a polished urban quality to an open loft. I loooove the worn brown tones, especially because they keep the space from feeling stark or cold. This space obviously gets great light, but I can only imagine how amazing it’d look at night…Friends piled on the sofa and the leather daybed, the single bulb offering a dim glow with the help of scattered tea-lights, the kitchen dark and shadowy…what a perfect setting to bring out a glowing birthday cake and celebrate with a late night of stories and champagne. I want to live here!
(House Beautiful, Ralph Lauren Paint)
Ah, and last but not least: a bathroom that would fit in just about anywhere. Here, the black walls don’t feel too surprising, as they begin about halfway up the wall. The simple subway tiling below offers a balance that any soccer mom would find appropriate and the classic double sinks offer a dose of tradition suitable for a home in the Hamptons. I love that the bright cotton dhurrie is the bright focal point of the room…So often, bathrooms are subjected to coats of pastel paint and are then overly-decorated, but I think this photo proves that keeping it simple and straightforward is usually the right move.
Alright, your turn: Do you think black walls are too dramatic? Where have you recently seen a space transformed with black paint? And what is YOUR opinion of chalkboard walls??
Los videojuegos están presentes en nuestras vidas para el divertimento, al igual que la TV, y los juegos de ordenador. Juegos que se limitan al ejercitamiento de nuestras retinas, dedos, manos, y cerebros. codeco propone llevar uno de estos conocidos juegos al terreno del ejercitamento de los músculos. Este tipo de experiencias del consumidor tratan de interactuar con el público y puede resultar una buena idea para tu próximo Tradeshow,acción de dinamización del punto de venta o de street marketing.
Para superar las fases será necesario unir cuerpo y mente. El jugador tendrá que colocar encajadas en su correcta posición, piezas de madera en una tabla inclinada regentada por el Croupier del juego, que las dejará caer cada vez más rápido, más rápido. Si se acumulan demasiadas piezas y se rellena el tablero hasta arriba se pierde la partida.
Ponemos a vuestra disposición un vídeo que recoge el Primer campeonato en el mundo, de Tetris Analógico. Esperamos que os guste.
Tetris analógico // Analogical Tetris from Esferobite-DSK on Vimeo.
Esta pieza fue producida y presentada en la Exposición codeco “codificado-decodificado-codificado” de DSK (Juan Lesta & Belén Montero), en la Fundación Luis Seoane de A Coruña. Exposición que forma parte del Proxecto Edición.
Thinking about experiential marketing and new trends. A clear view about how marketing is going to be in the next years.
This is a “!” moments Blog, were we show small moments in everyone’s daily life. For us these are the moments that make life richer and more exciting.