Recent changes in the way that things are made and talked about mean that big is no longer an advantage. In fact, it´s the opposite. If you want to be big. Act small.

Consumer have more power than eveer before

Treating them like they don´t matter doesn´t work

Multiple channels of information mean that

it´s almost impossible to live a lie

Authentic stories spread and last

The ability to change fast

is the single best asset

in a world that´s changing fast

Blog matter. If you want to grow, you ´ll need to touch the information-hungry, idea-sharing people who read ( and write) them
Do something that matters