--- title: "GAES 'Mimos para tus oidos' :: Case Study" description: “Mimos para tus oídos” es un Road Show sensible y cercano, destinado a mimar los oídos de las personas de la mano de unos personajes muy especiales. --- [![ASj-HS-Logo.png](https://www.asmalljob.com/hs-fs/hubfs/logotipoasmalljobnew.png?width=411&name=logotipoasmalljobnew.png "ASj-HS-Logo.png")](https://www.asmalljob.com/?hsLang=es) # Case Studies ### Clientes que se hacen grandes con nosotros # "Mimos para tus Oídos" un Road Show que capturó 1033 Leads **¿Cómo crear un Road Show para los más mayores?** Algo que llame su atención y que les invite a visitar uno de los distintos establecimientos de GAES. No estábamos antes una misión sencilla, teníamos que crear algo que no fuese intrusivo y **que consiguiese animar a las personas mayores a participar y a conocer la marca de una manera amable y diferente.**  ## Objetivos Crear un Road Show que estuviera presente en 6 ciudades del territorio español, con un **objetivo concreto: atraer tráfico de calidad hasta el punto de venta.** El target que se nos plantea son personas mayores de 65 años, con problemas de audición. Tenemos que sacar la marca a la calle para atraer el mayor número de personas a los distintos establecimientos a través de una clara **proposición de valor: un examen de audición totalmente gratuito. ** ![logo_general_optica.jpg](https://www.asmalljob.com/hs-fs/hub/416379/file-2514196277-png/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/i_logoGaes.png?width=197&name=i_logoGaes.png "logo_general_optica.jpg") ## GAES Empresa dedicada a proporcionar soluciones auditivas a las personas con problemas de audición desde su fundación en el año 1949. Cuenta con centros auditivos en España, Portugal, Chile, Ecuador y Turquía. [www.gaes.es](http://www.gaes.es/) ![Res-go-1](https://www.asmalljob.com/hs-fs/hub/416379/file-2523483309-png/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/Ges-leads.png "Res-go-1") ![res-go2](https://www.asmalljob.com/hs-fs/hub/416379/file-2523483274-png/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/Gaes-revisiones.png "res-go2") ![res-go-4](https://www.asmalljob.com/hs-fs/hub/416379/file-2528488810-png/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/Gaes-revisiones-futuras.png "res-go-4") ## Cómo A Small Job ayudó a conseguir los objetivos. Después de explorar distintos caminos, **decidimos llegar a ellos a través de una acción experiencial.** “Mimos para tus oídos” es un Road Show sensible y cercano, destinado a mimar los oídos de las personas, primero con un masaje de orejas y luego realizando una revisión auditiva gratuita.  En la acción participaron dos mimos, encargados de realizar masajes de orejas gratuitos, mientras un par de promotoras se ocupaban de captar público objetivo en plena calle y de informar de la promoción a los viandantes.  Después de 12 días de acción, los resultados hablan por sí solos, 1033 *leads* y 431 test de audición realizados, además de conseguir lo más importante: mimar los oídos de los más mayores. ## Galería   - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2514196272-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1390598_666369143381237_1144050740_n.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191202-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/602412_666372166714268_400259833_n.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2518545350-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1378561_666369070047911_708175659_n.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2515644909-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1395813_666368950047923_1810613930_n.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191207-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1381281_666381800046638_1553022499_n.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191197-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1381420_666369033381248_630726097_n.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2518545345-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1382977_666368963381255_860869479_n.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448524-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow1.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448564-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_2.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448569-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_3.jpg "Road Show GAES") - ![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448519-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_4.jpg "Road Show GAES") - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2514196272-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1390598_666369143381237_1144050740_n.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2514196272-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1390598_666369143381237_1144050740_n.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191202-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/602412_666372166714268_400259833_n.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191202-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/602412_666372166714268_400259833_n.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2518545350-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1378561_666369070047911_708175659_n.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2518545350-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1378561_666369070047911_708175659_n.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2515644909-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1395813_666368950047923_1810613930_n.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2515644909-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1395813_666368950047923_1810613930_n.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191207-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1381281_666381800046638_1553022499_n.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191207-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1381281_666381800046638_1553022499_n.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191197-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1381420_666369033381248_630726097_n.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2514191197-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1381420_666369033381248_630726097_n.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2518545345-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1382977_666368963381255_860869479_n.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2518545345-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/1382977_666368963381255_860869479_n.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448524-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow1.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448524-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow1.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448564-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_2.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448564-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_2.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448569-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_3.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448569-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_3.jpg?hsLang=es) - [![Road Show GAES](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448519-medium-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_4.jpg "Road Show GAES") ](https://www.asmalljob.com/hs-fs/hub/416379/file-2522448519-jpg/recursos_imagenes_blog/CASE_STUDIES/GAES_mimos/gaes_roadshow_4.jpg?hsLang=es) ** ** [![New Call-to-action](https://no-cache.hubspot.com/cta/default/416379/f52f4d84-377f-4abe-96bb-0236b51ae177.png)](https://cta-redirect.hubspot.com/cta/redirect/416379/f52f4d84-377f-4abe-96bb-0236b51ae177) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.asmalljob.com%2Fcase-studies%2Fgaes-roadshow-mimos-para-tus-oidos%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.asmalljob.com%2Fcase-studies%2Fgaes-roadshow-mimos-para-tus-oidos%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.asmalljob.com%2Fcase-studies%2Fgaes-roadshow-mimos-para-tus-oidos%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.asmalljob.com%2Fcase-studies%2Fgaes-roadshow-mimos-para-tus-oidos%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=GAES%20%27Mimos%20para%20tus%20oidos%27%20%3A%3A%20Case%20Study) ![partner_badges_final-03_1-396316-edited](https://www.asmalljob.com/hs-fs/hubfs/partner_badges_final-03_1-396316-edited.png?width=191&name=partner_badges_final-03_1-396316-edited.png "partner_badges_final-03_1-396316-edited") ![footer-logos-emi-831082-edited](https://www.asmalljob.com/hs-fs/hub/416379/file-2220425822-png/recursos_imagenes_blog/footer/Nuevo_12122014/footer-logos-emi-831082-edited.png) ![footer-logo-hubspot-partner-905083-edited](https://www.asmalljob.com/hs-fs/hub/416379/file-2215685233-png/recursos_imagenes_blog/footer/Nuevo_12122014/footer-logo-hubspot-partner-905083-edited.png) ![footer-logos-inbound-854464-edited](https://www.asmalljob.com/hs-fs/hub/416379/file-2218237036-png/recursos_imagenes_blog/footer/Nuevo_12122014/footer-logos-inbound-854464-edited.png) ![03_HubSpotDESIGNMCBadge_V2-842924-edited](https://www.asmalljob.com/hs-fs/hub/416379/file-2215685223-png/recursos_imagenes_blog/footer/Nuevo_12122014/03_HubSpotDESIGNMCBadge_V2-842924-edited.png) ![03_HubSpotDESIGNMCBadge_V2-842924-edited](https://www.asmalljob.com/hs-fs/hub/416379/file-2218237046-png/recursos_imagenes_blog/footer/Nuevo_12122014/footer-logos-hubspot-888933-edited.png "03_HubSpotDESIGNMCBadge_V2-842924-edited") © A Small Job. S.L | Carrer de Pujades, 126. 08005 Barcelona. España. Tlf: +34 675 764 476 | [www.asmalljob.com | ](https://www.asmalljob.com?hsLang=es) [info@asmalljob.com | ](mailto:info@asmalljob.com) [Términos de uso | ](https://asmalljob-9.hs-sites.com/legal?hsLang=es) [Política de privacidad](https://asmalljob-9.hs-sites.com/legal?hsLang=es) ![](https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=/MYhj1aEsk00qv) ![](https://dc.ads.linkedin.com/collect/?pid=343394&fmt=gif)